As a social giant, Facebook has a strong stickiness both in terms of users and usage habits, in addition to chatting with friends on Facebook, sending status such as, pictures, videos, files, he is a marketing gathering place, for many companies, the main channel of streaming is from Facebook, so Facebook has naturally become the main channel of marketing!

So when you're going to market on Facebook, you have to let your customers know that you already have an account on Facebook (traffic channels aren't static, we have to change with the migration of users, which is especially important for B2B friends)

So here you'll learn about Facebook's marketing strategy, which includes how Facebook combines with the site to channel, how to increase Facebook's fans, how to improve Facebook's marketing strategy, how to channel to blogs through Facebook, and how to successfully host events on FacbeookCases.。

1.Use the social channels you already have on your website

Place your existing social channels in a prominent location on your site, and you'll tell your customers that you've opened social accounts in other social channels, so they can click directly on links to your other social platforms and interact more directly with you socially. Here's what it looks like:

Don't worry about this low usage rate, foreigners are not fools, he spends money is sophisticated, is more serious, he will observe the performance of your products in other locations, such as they like to see"about us"How many people will be concerned about the "about us" option? When you're downloading software, how many people will be careful to observe the "consent clause"? But foreigner's thinking is not the same as ours, he is much more serious than we think!

2.Place your social signature on the message

If EDM is one of your marketing methods, or if the customers you contact are basically contacted by email, it is recommended that you place your social icon in the message, which can also increase your social attention, as shown in the following image:

If you're hosting an event at facbeook at this time, you can just add a link to the event in your message, similar to call to action! For example: Want to receive a gift from us? Like us on Facebook!

At the same time, you can send mail on a large scale, you can use these two tools to send mail MailChimp and AWeber 

Ps：hairTo.MailYou.Consider itMonday to Wednesday morning, so there will beHigher click-through rate!

3.Promote yours onlinefacebook

Many do Amazon will have this question, has done better on Amazon, and has its own fixed users, now want to do independent sites, also want to do off-site streaming, so how to increase Facebook fans?

Here is a common example, like WeChat, you can see that many businesses continue to promote their public numbers in the mall, although Facebook does not provide a QR code, but the idea is the same, we can still be online publicity.

You can do this:

1 Print your business card on your card and put your facbeook short connection on it to increase your Facebook exposure?

Such as http://on.fb.me/1k0xbq This form of 1k0xbq is customizable (short connection to remember)

2 Place on a package, such as a gift

3 More....

4.Post your posts at the best of times

Posting at the right time will undoubtedly allow more people to see it, so you need to use your usual posting observation to see which time slot it will be better to post. Or you can use tools such as facbeook insight to see which posts are popular at which time.

In addition to the built-in Facebook insight tool, which provides you with some other tools, namely Hotsuite, Sprout Social, and simplemeasured, it can help you see a lot of useful data, such as what day of the week is best published, what time of day, what keywords are most popular, you can use it!

5.Preset post updates

Now that Facebook Day is active and reaches 1 billion users, think about what this concept is, your posts must be active enough so that you can attract more users, so preset posts are necessary

There's a set of data on the update post that you need to understand:

l. MakeUse emoji to increase your comments by 33% and share your posts by 33%, while adding emojis increases your likes by 57% compared to posts that don't add emojis!

2. The number of more accessed comments for questions and quiz

6.Use.facebookthe plug-in

Many websites can now see direct access to Facebook, and product details include buttons for like or share, plug-ins provided by facbeook

These plug-ins are great for users to shop quickly, or to share your products directly on his social platform, which is great for proliferation!

7.Use.facebookAdvertising.

Using Facebook ads is sometimes really necessary, and Facebook ads are not as expensive as you might think, especially when you've been using custom audiences before. Advertising on facbeook can affect your follow numbers and business performance, which has to be said that continuous testing and investment is necessary because you need to know the power of Facebook's re-marketing!

Facebook's current ads fall into several categories:

1) Facebook Page Engagement

Increase the number of likes, shares, comments, video presentations, and image arrivals for posts

2) Facebook Page Likes

Increase your Facebook followers

3) Clicks to Website

Introduce people of interest on Facebook to your site

4) Website Conversions

Set up some special call to action buttons on Facebook, and you'll first get tracking pixels on Facebook to measure your performance

5) App Installs

The app is installed on your phone

6) App Engagement

Call on people to be more engaged in the app

7) Event Responses

It's just advertising an event

8 ）Offer Claims

It doesn't have to be said that it's better to go straight up

When you advertise, be sure to understand what you want to achieve (the goal is clear), so you need to understand the following:

1. Must be accurate to your expected user base (country, age, gender) If you have tracking using Google Analytics tools, you can match this data in optimizing your Facebook ads, i.e. re-targeting

2. The image of the advertisement should use some material that can be involved (which can arouse participation).

3. The description part of the advertisement should also include participatory or some simple, easy-to-understand text

If you have a product for sale, you may be able to write a description like this (for the above):

“If you think giving gifts can make someone smile, Like Us today!”

Since these descriptions are simple and easy to answer yes or No, most of these users will answer yes, then he will go to perform this Like us today action, so that you will become a fan, believe me this is definitely a very okay method!

8.In.facebookdo activities

Facebook's contest can attract a lot of users, and doing activities can also bring a high level of engagement to your facbeook page, which can increase the quality score of your page. Descriptions like "call to action" are more than 5.5 times more engaged than those without posts!

9.Use. @Label.

Socially, everyone wants to be the focus, and if you're in the same mood as everyone else, the mood must be different, so using the hashtag appropriately can get fans closer to the page.

At the marketing level, you can even use tag to do viral marketing, is viral marketing ah... Yutian's friends saw this sentence trouble to send me a message, hahaha! Unfortunately, now this function is too strict, if you have data, you can still play good tag!

10.In.facebookinstallationcustom tab app

Data show that 35% of users click on the like through the custom tab setting on Facebook (because he has to click on the like to be hard) and 42% get the prize through the like page, so the 10th and 8th points are the same, can get fans and increase page participationDegree.

If you want to develop your own words, but really need a little technology, but absolutely not as difficult as you think, free apps still have, specialDon't be Static HTML - iframe tab is also quite powerful ah....

11.Use other pages for publicity

Again, facebook must not be made a lone oneIsland to market! There are two points involved here

The.One.：facebookYou have to combine with other platforms to market, as mentioned abovefacebookAnd.EmailCombined,facebookAnd.YouTubeCombined to promote the product, this is the peripheral combination of publicity

Second.: Facebook's own re-marketing. What does that mean to market every step of the way, such as you do activities, the rules are done, but is it thrown over there, will someone go to see your activities, no! You have to be marketing your campaign.

So the above use of other pages for publicity, you can be understood as doing cross-promotion within Facebook, that is, and other groups, other pages, other red people to push each other (in fact, I do not like to use this word, afraid of expressing errors, remember not to understand as similar to the friendship links inside SEO this kind of mutual push)

12.Multi-use pictures and videos

You can find that the reach rate of pictures and videos is much higher than the mere text arrival rate!

Using images can increase participation by 120%, and if you upload multiple images including album images, the percentage increases to 180%, which is compared to plain test

It is especially recommended that you use shortened links, such as bitly.com can also be customized, better.

Give you another data, characters in 250 can get 60% participation, if the characters in 80, you can get 66% of the user participation, so the answer is self-evident!

13.Create or join a group

Facebook group has 3 permissions, open, close, private, different permissions have different functions! Which one to use, here's to explain:

a) Open group

Anyone can see this group (you can see posts, but you can't post them) and generally set up open groups to build trust, exposure, especially if you want to promote your brand, you can use this feature.

b) Close group

Messages can be seen by anyone in the group, not visible outside. Close groups generally don't want to be public on a large scale, for example, you can only accept the opinions of people in the group and want to listen to their attention. Or groups within the company that don't want to be made public, then you can use the close group. At the same time, using this function can also answer or solve some internal problems.

c) Secret group

Belongs to the completely private group, only the internal talent can communicate, the outside person can not apply, also can not search this

Generally this uniform standard, the average person uses open group or close group.

It's interesting, there's a lot of fun to communicate with, especially on for sale post and the comments in the group