Using Facebook marketing is a common tactic for many sellers, but it's not easy to win repeat customers and get them to buy more products, and one seller shared his experience of using Facebook's re-marketing to get more sales at little cost.

'Facebook's re-marketing is critical for e-commerce companies, and through Facebook's real-world marketing, you can show information about who's familiar with your site, whether it's site visitors, mailing list members, or a combination of both, and you pay less,' the seller said.

Set up Facebook's re-marketing

Set your target audience to people who visit the site within 180 days

Next, continue to create an ad, go to ads.facebook.com and clickCreate Ad."And then you'll see a list. In this example, we select "Increaseconversions on your website".

Enter your site URL and select the conversion you want to track, in this case we are tracking the sales conversion. Click Continue and set your goals.

First of all, if you have a target audience pixel and it's the only pixel your site needs. You can add things to your target audience pixels, such as shopping carts, mail registrations, and more, to help the pixel function work effectively, reduce page clutter, and learn more about the websites that send traffic.

After you continue clicking, the target options for your ad settings will appear, adding the target audience for your previously set site. Just search"All Web Site"It's going to happen." Select it and you'll see the audience definition change to "Your audience is defined”。

Price setting

You can set a budget according to your wishes, but the recommendation is set to at least $15 to $20 per day. For "OptimizeFor," set it to "Website Conversions" and let Facebook choose its own price. If you find that your activity is not available, you can set your bid manually.

In addition, the seller advised not to over-whitewash the ad, advertising is important to be creative.

When you're done, click the green PlaceOrder button in the lower right corner so you can create a Facebook de-marketing campaign.

But to keep the seller in mind, you still need to add the UTM tag. Back to Facebook's powereditor: Go back to the ad page you just created, click Edit, scroll down to "Tracking" and add your UTM code to the "URL tags" section.

(Editor: Ewan Wang Rui）

Source: Essien Original

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