When sellers sell their own-brand products on Amazon, their goal is usually to create independent brands that want to use Amazon to open up the market and then boost sales of their own websites.

So how do you achieve that?

Overall, these buyers represent your ideal type of customer and can help you quickly increase your brand awareness.

That's the value of Amazon's buyer data, which allows your product to appear to buyers who are more likely to buy.

There doesn't seem to be a way out, does there? In fact, technology allows you to target past customers and people with similar attributes and interests, even if you don't have an email address. Amazon provides enough buyer data, and using it doesn't violate any rules because you're not selling it directly to customers.

What can be done is Facebook ads, especially the Custom Audiences and Lookalike Audiences features.CustomAudiences allows advertisers to use filters and conditions to create a custom audience for Facebook ads.

In CustomAudiences, sellers can upload a customer list, and Facebook will find a lookalike audience based on the list data.

When CustomAudience is created based on the customer list, Facebook uses the information of its custom audience (gender, interest, location) and their network, combined with the platform's user data, to greatly expand the advertising audience and form a target audience for Lookaudiences.

Facebook ads are so accurate that they can even predict whether a user is pregnant or not. As long as the seller has at least 1,000 CustomAudience customers, you can create a 2.1 million Lookalike Audience advertising audience with just one click of the mouse.

These 2.1 million people are very much like your customers. They have the same buying habits, like the same brand, read the same pages and so on. They are the ideal advertising audience most likely to buy your product.

2, click on "Fulfillment";

3, go to the "Sales" option in "FulfillmentReports";

4, click on "Amazon Fullfilled Shipments";

5, enter the date range and request a download

The only problem is that it can't extract data for more than 30 days at a time. If you have a longer order history, you'll need to download them multiple times and then merge the reports.

Once you have a full report, click Download. Then open the file in Excel. The downloaded report is in ".txt" format, and if you open it with the computer's default program, it may open in Note book. This can make the contents of the file appear cluttered. Open in Excel to divide data into cells.

ExcelThere's going to be a lot of unnecessary information columns in there,FacebookI don't know how to deal with it. Delete them and leave only the helpFacebookGet the most accurate custom audience columns: first name, city, country, zip code.

Now it's a bit tricky here. Because Facebook needs to have a first and last name. However, the Amazon report gives the first and last names in the same cell. So sellers must separate them manually.

Now you have an edited customer data file and give it to Facebook.

1, click CreateAudience(Audience)

2. Select CustomAudience (Custom Audience)

3, select the "CustomerFile" (customer file) option

4. Select "Addcustomers from your own file or copy and pastedata" (add customers from personal files or copy/paste data)

5, upload prepared customer files

By completing this, you have a new custom customer base, CustomAudience, that can help you a lot with your sales performance.

For example, a brand seller has a customer list that spends more than $100. These people have the same hobbies and buying habits, similar income levels. Then Facebook can find all the people on the platform with similar information and provide sellers with a very valuable target audience for advertising.

Creating a LogolikeAudiences ad audience also reduces ad click-through costs.

Here's a comparison of the two ads:

(1) Create a ConsumerAudience advertising audience based on a potential buyer market survey. Click-through costs are high, resulting in ads not running for too long.

(2) Create a LogolikeAudience advertising audience based on a list of consumers who buy at full price. Click-through costs are reduced tenfold, while visitor numbers, sales, and profits are greatly improved.

• Promote products or offer special offers on your website

• Advertising products on Amazon is either directed directly to listing or directed to the login page, allowing visitors to sign in to get a discount code.

• Invite people to sign up for mailing lists to get exclusive weekly discounts and special offers

• Invite people to join a product's Facebook group, use it to create a brand community, and occasionally launch special product promotions.

Wen/Hugo.com Yang Xueping

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