A lot of foreign trade colleagues, have played FACEBOOK very slippery. And for the inspection of FACEBOOK operations, the most basic standard, must be coverage. Reach marks a business home page or marketing content, reaching a number of target customers. And FACEBOOK's target customer positioning function, so that this touch can eventually be converted into orders, productivity.

So how do you turn these reached target customers into orders and productivity? Here, we briefly analyze the different nature of export enterprises, different stages of marketing needs, can take different marketing measures and the final results of marketing.

1, expand brand influence

You may have worked as a substitute for a while, but now you're increasingly trying to develop your own brand and your own market. So for you, making your brand known to more people is the most important goal. Based on this goal, our marketing preference is to increase reach and post interaction. There are two direct results of this interaction, the first is to reach more target people, more people see your product and brand, and the second is to get more interaction, mainly from post comments. Pictured.

2, access to direct advice and inquiries

This is the most important goal for most Class B users. Direct results. So to do this, we need to do three things: first, directly set FACEBOOK's operational objectives to get more news interaction; FACEBOOK's user consultation volume will not be small, but good and bad, we need to filter out and match our business consulting users, and directly added as friends. This requires our small partners in foreign trade carefully, patiently to reply and screen messages and advice. Preliminary statistics, the target user confirmed in place, FACEBOOK private letter consultation accuracy rate, at least 50-70%. Pictured:

3. Get a list of potential users

If we need to further filter the user needs on FACEBOOK to ensure that all of us who interact with us are our target customers, then we recommend that we use FACEBOOK's consultation form to collect a list of potential customers. The logic is very simple, make questionnaires (open questions are the main), set the target object, let the object fill in. Users who can fill out the form carefully are generally potential users. Pictured:

These are just a few of the examples we've cited for FACEBOOK operations. In fact, in addition to the above three points, FACEBOOK's operating purposes can also be for events (such as exhibition) invitation promotion, for the introduction of the site and so on. Of course, based on e-commerce, there is a complete set of drain analysis and conversion design system, here we do not say much.

No matter what kind of marketing approach we take, there are two things that remain the same: first, the analysis of user behavior based on big data remains unchanged, so a precise user portrait is particularly important;

Well, today's sharing is here, if you have questions, you can ask our small partners, you can also make an appointment with our FACEBOOK operations students, to do more in-depth operational introduction.