Facebook Marketing: Tapping and accurately using Facebook's interested people
Facebook's point of interest can be saidIs.The benchmark of Facebook's ad serving, the accuracy of the point of interest, determines the success and failure of the ad.In many low-level Facebook advertising teaching, you mention user targeting and interest point determination, and then combine points of interest, or side-by-side or intersection, to form a serving user population.
However, on Facebook, especially when using Chinese to search for points of interest, there are some translation problems, so use English as much as possible when targeting points of interest. While using English can reduce the risk of error, it can also put people in the wrong place because the same point of interest falls into a different category. Agricultural engineering, for example, where the interest falls within the category of education rather than engineering, may be misjudged in the course of delivery. Facebook's scope for points of interest, with some of the content, will indicate whether it belongs to TV shows, movies, etc. But there are no hints for most of the content of interest, such as the Aricultural engineering mentioned earlier.
It's not too hard for Facebook ad operators to find a point of interest in itself, and you can start with some of the following methods: product words themselves, associated matching words, scenario words, and so on. And in identifying all the points of interest and confirming that they fit the product category that you expect to launch, it takes a little time to verify.
Facebook itself clearly doesn't want operators to spend too much time pondering these details. Facebook provides a tool to find all points of interest for Facebook advertisers. This tool provides a clearer picture of all the points of interest associated with keywords and mentions most of them to their scope, allowing advertisers to save most of their time and effort in running ads to think about whether the words they use are accurate.
How do I use this tool? Let's first look at what this tool will look like in the end.
So how do you generate a list of such keywords? Here are some simple steps:
Sign up as a Facebook developer and create your own APP
Get your Token
Call the API provided by Facebook to adjust your keywords for the point of interest you need
Among them, %22books%22 points of interest changed for their own needs of interest points, limit refers to the number of acquisitions
Copy the URL to the browser to open and see all the points of interest in what your keywords can vote for
In the process, it's important to remember to save your Token. On a keyword link, only a single word can be entered, not a phrase or sentence, and the interface only supports English search.
After finding all the points of interest through Facebook's list of interest points, you need to combine and arrange the points of interest, which is what you would normally see, as discussed in other texts, and will not be repeated here. The point of interest is the baseline of Facebook ads, this step is good, ads can basically predict a rough.
Finally, the essence of advertising is investment, investment is risky, to enter the market need to be cautious.
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