Facebook Ad Delivery Tips
Facebook ads are the most direct FacebookMarketingPromoteWays, which contain a lot of facebook advertising skills, today Xiaomi will teach you a few practical tips.
These 7 tips will help you:
1. Create FB and INS ads that will bring you results
2. Optimize your ads to get lower costs
3. Lower your CPA
4. Get more sales without changing the budget
1, let your ads run faster
I like to call this technique FTO -Fast Take-Off, take off quickly.
There are three benefits:
get results faster
Collect more data to optimize your ads
You can quickly find out if the ad is successful.
It does this:
When a new ad is launched, increase your daily or lifetime budget by 200 to 500 percent.
Instead of opting for 'Accelerated Delivery', Facebook will focus on speed rather than quality and cost.
When the show reaches 10,000 plus, you can start the analysis to determine if your ad meets your requirements.
You can get these in 48 hours instead of five days or more. After the original ad takes off, you can change the budget back to the amount you planned.
Highlight: Remember! In any case, give the ad at least 24 hours to optimize.
2, always want to be transformed into optimization goals
If your ad isSalesGoals, conversion sorority is always the ultimate goal of your ads, and if translated into optimization goals, FB will optimize your ads toward the best results.
Tip: When you're not sure what goals to target, create two ads optimized for different optimization goals.
3, optimize FB ads like and share
When you want to use the same creatives in different ads, you can do something like this:
When you create an ad, use the "Use Existing Post" option, and all post engagements are accumulated in the same ad.
4. Optimize your FB ad bid
In my experience, there is not much difference between using automatic and manual bids. Then, if you know how much each conversion is worth to you, you can set the manual bid slightly below your estimated ROI.
Facebook will never let you overbid, your costs will always be lower than your own bid, and the money you actually spend is just to beat your competitors.
5, set up an ad schedule
Your ad is not worth twenty-four hours a day, seven days a week.
Check your FB ad report, which day will be when you get the results. With this, you can set the schedule of your ad so that it runs only for valuable time periods.
6, with an effective schedule to reduce ad frequency
When operating a very large-scale to run for many weeks of advertising, you will have to face a great difficulty, is advertising fatigue.
What you can do is set up multiple sets of materials, seven days a week for circular delivery, the same, different time periods of the day, you can also do time-sharing.
7, optimize FB ad location
According to AdEspresso, the difference between The Cost per click sit-ups of FB locations can be as high as 550%.
However, cheap cost per click does not represent cheap cost per conversion.
So when you measure an ad, don't be confused by cost per click or cost per view, you need to measure the cost per result.
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