Facebook's Ad Violations Collection and Pit Avoidance Guide
Facebook has a strong global reach network that delivers accurate target audience targeting and diverse, high-quality ads that enable advertisers to reach their most critical target customers on the Facebook platform.
Facebook's ads can be seamlessly integrated into the user interface and become an integral part of the user experience. A good advertisement can improve the user experience and bring good benefits to the business, but the bad quality of advertising, but will be counterproductive. Facebook has established a comprehensive advertising policy to protect users while helping businesses create high-quality ads that meet their expectations and create a win-win virtuous circle.
Facebook is very strict in its advertising management and has a clear rule system. Advertising must first study the rules through, so as not to violate the loss. Here are some common violations that allow you to avoid these minefields before you run your ads.
1.Common violations include the following:
Misleading and deceptive advertising content
Excessive sexual lying or sexually provocative advertising content
Too violent, horrible, or appalling advertising content
An untrue description, a feature that is too large for the actual content to differ or that the description in the ad does not exist
Use of uncopyrighted advertising content without authorization
False discount information, limited-time purchases and other advertising content.
The ad has a word or image of free, best, top.
Misleading and deceptive advertising content
For example, some merchants in order to promote products, in the advertising products brand-name brand logo to attract users to click to buy, which is obviously misleading deceptive advertising content.
To avoid such violations, the ads that the business erates must present and the reality of the product or service, including the use of graphic content from the real product.
Excessive sexual lying or sexually provocative advertising content
For example, online stores that specialize in swimwear and underwear, in order to attract attention, over-display sexy parts of the human body in advertisements;
Facebook's regulation of such ads is still very strict. This product in the promotion of the correct way to deal with, combined with the characteristics of products and services, in advertising through the appropriate way to display, to avoid excessive sexual innuendo or sexual provocation.
Too violent, horrible, or appalling advertising content
For example, a developer in order to attract attention, create topics, in the advertising used extremely bloody and scary pictures. In order to highlight its clean lines, laundry detergent ads show a contrasting picture of black people being whitewashed in an exaggerated way.
If the game itself has a scary and bloody element, you should avoid content that causes negative, offensive, or negative emotions. Promote by showing the game play and other features. The picture is selected appropriately, and the best picture display resonates with the user.
An untrue description, a feature that is too large for the actual content to differ or that the description in the ad does not exist
For example, a weight-loss product, claiming to be able to lose 50 pounds in just 10 days, and using before and after weight loss comparisons to mislead users into buying their products.
The use of false and exaggerated advertising content is illegal content, advertising content needs to reflect the true situation of products and services, when running ads on Facebook, must clearly and accurately reflect the products and services promoted, truthfully present the performance, efficacy, results, and the real experience of the service.
Use of uncopyrighted advertising content without authorization
For example, in order to increase the installation of their app, a hand tour developer in the absence of authorization, deliberately in advertising other well-known travel pictures or brand names, to mislead users.
Copyright is the focus of screening on any platform, and the consequences of using infringing advertising content are serious. When you run your ads, you need to use the content of your own products for packaging publicity, describing the real characteristics.
False discount information, limited-time purchases, and other advertising content
For example, some products are over-advertised, such as more than 50% or more, and some products advertise the top 100 users who come to buy, there will be discounts.
In a few days to see this ad or to promote the same content, which is a clear violation. When advertising, we must provide real information, false information can bring some users, but the negative impact must be stronger, advertising must be careful to choose the content.
Words or images with free, best, top in an ad
Facebook also has strict controls on sensitive words such as Free, Best and Top.
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