A company that aims to change advertising through blockchain has announced that its decentralized app is now running on several social networks, including Facebook, Instagram, Twitter and YouTube.

Atayen's Smart Advertising Transaction Token (SaTT) claims to have upgraded the ad transaction process through blockchain, eliminating the high costs associated with advertising, reducing payment delays for advertising-dependent advertising agencies and injecting much-needed transparency into the industry through performance-based payments. Colleagues, which help remove high-cost third parties from the process, automate and allow brands to evaluate the performance of activities based on customizable key performance indicators.

Gauthier Bros, Atayen's chief executive, points out that with SaTT's decentralized application, the cost of Party A has been reduced and payments are immediately delivered to publishers. "Currently, it can take 30 to 90 days to get compensation through affiliate network marketing or traditional campaigns, thanks to the Ethereum network and smart contract revolution, which takes less than a minute," Bros stressed. "

Companies that advertise get up-to-date statistics about each post from an advertising agency and a broader understanding of how your ads perform, resulting in valuable information about which ads are valid and which are not.

To make SaTT solutions available to everyone, Atayen's team says they have developed an easy-to-use wallet. It allows users to store Bitcoin (BTC), ETH, SaTT and other ERC-20 tokens, making payments or collections as easy as sending e-mail. Similarly, the interface allows users to easily interact with DApp and smart contracts.

"It's a huge challenge for the team to be able to provide tools that everyone can use, especially for people who know little or nothing about blockchain," Bros added. "。

Smart contracts are the heart of SaTT, which operates on the Ethereum blockchain. Brands who want to promote their products and services can create an advertising campaign that provides SaTT rewards for influential posts in the community or on social media. Once users create a post related to an ad campaign on a Twitter, Facebook or Instagram account or YouTube video, they can post a link to the campaign through the SaTT interface. The team explained that if a post follows the terms of the ad and is approved by Party A, the advertising company will be able to trigger payments based on their online performance, such as browsing, likes, and sharing. For example, you can provide 5000 SaTT to exchange 2000 views.

Smart contracts get data from third-party application programming interfaces (called oracles) on Facebook, Twitter, Instagram or YouTube. Oracles will verify and authenticate the performance of these posts on the blockchain and automatically process payments from the advertiser's pre-installed budget to the publisher's wallet.

According to the company, this creates a win-win situation. Party A will gain more sales and reputation, and advertising agencies will have the opportunity to earn the revenue they deserve through compelling content.

Several milestones have been achieved in 2019. In the first quarter of this year, Oracle launched a beta version of its smart contract for YouTube. SaTT's DApp went live in the second quarter of this year, and YouTube has successfully completed 10 advertising campaigns.

Speaking of the latest changes, Richard Wang, a prominent industry insider at the Draper Dragon Fund, joined SaTT as a consultant.

To gain wider adoption, the team created and installed the PayBySaTT module on Facebook's store app, allowing brands to sell goods or services directly through SaTT on the web.

Now, Atayen is working to release an API that allows third-party developers to build their own modules on platforms such as TikTok and LinkedIn, maximize the adoption of SaTT solutions, and extend their tools to the entire advertising industry.

While expanding and developing solutions, SaTT continues its financing objectives and plans to list on major exchanges in the second quarter of 2020.