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Google is by far the world's largest and most influential search engine.As more and more foreign trade enterprises choose Google sail out to sea, we will also encounter some customer feedback that ads are rejected, accounts are blocked, so today we will take stock of Google Ads ads what policies, which restricted areas?！

Google wants to build a healthy digital advertising ecosystem that is trustworthy, transparent, and effective in meeting the needs of users, advertisers, and publishers. Google Ads' advertising policy is designed not only to comply with laws and regulations, but also to ensure a safe and secure experience for users.

The four areas covered by the policy

Prohibited content:Content that you can't advertise on the Google Ad Network

Prohibited acts:Behaviors you can't do when you run ads through Google

Restricted content:You can advertise, but with limited content

Editing and technology:Quality standards for advertising, websites, and apps

Counterfeit goods

Google Ads prohibits the sale or promotion of counterfeit products. Counterfeit goods carry the same or indesomic trademarks or logos as genuine trademarks, so that consumers mistakenly believe that these counterfeits are genuine goods such as fake packages. Advertising and website content are subject to these policies.

Dangerous products or services

Google wants to ensure that users are safe online and offline, so it does not allow the promotion of some products or services that cause property damage or personal injury.

Examples of hazardous content: drugs (chemical or herbs); psychosexual substances; drug-assisted substances; weapons, ammunition, explosive equipment and fireworks; teaching on the production of harmful substances such as explosives; tobacco products.

Encourage cheating

Google values integrity and fairness, and therefore does not allow the promotion of products or services that encourage fraud.

Examples of products or services that encourage cheating: hacker software or teaching;

Unjustified content

Examples of objectionable or inappropriate content: bullying or coercion of individuals or groups, racial discrimination, hate group appliances, crime scene or accident images, animal cruelty, murder, self-harm, extortion, trafficking or trade in endangered species, verbally obscene advertising.

Abuse of the ad network

Google wants to reach people on the Google Ad NetworkAds that are practical, informative, closely related, and safe and healthy。 Google does not allow advertisers to serve ads, content, or target pages that attempt to spoof or circumvent our ad review process.

Examples of misuse of ad networks:

Data collection and use

Google wants users to believe that information about them will be respected and handled appropriately. SoGoogle advertising partners cannot misuse this information or collect it without a clear purpose or appropriate security measures.

Examples of user information to be handled with caution: full name; e-mail address; mailing address; phone number; ID number, pension account number, social security number, tax number, medical insurance number or driver's license number; birthday or mother's name plus any of the above information; financial situation; political affiliation; sexual orientation; race or ethnicity; religious beliefs

Examples of irresponsible data collection and use: obtaining credit card information through unsecured servers, campaigns claiming to know a user's sexual orientation or financial situation, and violating our policies regarding advertising and remarketing in response to user interests

Misrepresentation

Google doesn't want users to feel misled by ads, so we strive to make sure that ads are honest, clear, and provide users with the information they need to help them make informed decisions. We do not allow such ads or target pages to be placed if they are intended to deceive users and do not contain relevant information or if the product, service, or business information provided is misleading.

Examples of false statements:

1, closed mouth or ambiguous statement of the way to charge users, charging items and charging time and other settlement details;

2. Keep your mouth shut or state ambiguously the fees associated with financial services, such as interest rates, fees and fines;

3, did not show the relevant tax number or license plate number, contact information or actual address; 

4, to provide false concessions, on the effect of weight loss or economic benefits to make misleading or unrealistic statements;

5, to raise donations on false grounds;

6. "Spoofing" or falsely claiming to be a reputable company in order to deceive users into providing valuable personal or financial information

The following policies are sometimes legally or culturally sensitive. Online advertising can play a huge role in attracting customers, but in sensitive areas we also try to avoid showing them at inappropriate times and places.

For this reason, Google allows the following to be advertised, but with certain limitations. These campaigns can only be shown to specific users in specific locations, and advertisers may need to meet additional requirements to be eligible to serve ads. Please note that this restricted content is not supported by all advertising products, features, or delivery networks. For more information, visit the Google Policy Center.

Adult content

Examples of restricted adult content: strip clubs, cinemas, sex toys, adult magazines, sexual enhancements, dating sites, sexy models.

Such ads and target pages can only be displayed in limited circumstances, that is, whether they can appear depends on the content of the user's search query, the age of the user, and the local law where the ad was placed.

Alcoholic beverages

Examples of restricted alcoholic beverages: beer, wine, sake, spirits, champagne, spirits, non-alcoholic beer, non-alcoholic wines, and non-alcoholic distilled spirits

Google complies with local alcoholic beverage laws and industry standards, so it does not allow ads for certain types of alcoholic beverages, including alcoholic beverages that are similar to alcoholic beverages. However, certain types of alcoholic beverage ads are allowed if they comply with the following policies, are not targeted at minors, and are targeted only to countries that explicitly allow the display of alcoholic beverage ads.

Copyright content

Google complies with local copyright laws and protects the rights of copyright holders, so Google does not allow ads that use copyrighted content without authorization.

Gambling and gaming

1. Examples of restricted content related to gambling:

2, physical casino;

3, users can bet on poker, bingo cards, roulette or sports events of the website;

4. National or private lottery;

5, sports odds aggregation site;

6, for gambling sites to provide reward codes or preferential activities of the site;

7, for casino games online training materials;

8, to provide "poker entertainment" game sites;

9, does not involve the casino cash game website

Health care and medicines

Google is committed to complying with the following advertising regulations for health care and pharmaceuticals, so we expect advertising and target pages to comply with applicable laws and industry standards. Some health-related content does not allow advertising at all, while others do, provided that the advertiser is certified by Google and that the ad is targeted only to the country where it is allowed to run. Please refer to the local regulations for the area to be located.

Politics

Examples of political content: Propaganda that promotes political parties or candidates, political issues

Google expects all political ads and target pages to comply with local campaign and election laws in any area targeted by the ad, including the "silence period" required by law.

Financial services

When promoting financial products and services, you must comply with national and local regulations for any region targeted by your ad, for example, by adding specific disclosures as required by local law.For more information, see some of the listed by GoogleCountry-specific requirements。

Trademark.

The ability to use specific trademarks in advertising depends on a number of factors. In addition to the factors described in the Policy Center, trademark owners are required to file a valid complaint with Google for these policies to apply.

Legal requirements

In addition to ensuring that your ads comply with Google's advertising policies, you are responsible for ensuring that you always comply with all applicable local laws and regulations when displaying your ads locally.

Google wants to serve ads to people that don't make them annoying and easy to interact with, so we've got editorial requirements in place to keep your ads engaging. Google also details technical requirements to help users and advertisers get the most out of the various ad formats we offer.

Edit.

To provide a high-quality user experience, Google requires all ads, extensions, and target pages to meet high professional standards and editorial standards. We require ads to look clear, professional, and to direct users to closely related, useful, and interactive content.

Examples of promotional practices that do not meet these editorial and professional requirements:

• Ads are too broad and unsoic, such as "Buy products here"

• Fancy use words, numbers, letters, punctuation or symbols such as FREE, f-r-e-e, and F₹!

Target page requirements

Google wants consumers to have a good experience when they click on an ad, so the ad target page must provide unique value to the user, be functional, and be useful and easy to navigate.

Examples of promotional practices that do not meet the requirements of the target page:

• Display URLs do not accurately reflect landing page URLs, such as "google.com" to direct users to "gmail.com"

• The website or application is still under construction, uses a managed domain name, or is no longer valid

• Websites cannot be browsed using common browsers

• The website disables the browser's back button

Technical requirements

To help Google ensure that ads are clear and working properly, advertisers must comply with our technical requirements.

Ad format requirements

To help you deliver a high-quality user experience and deliver professional-look and engaging ads, Google specifically targets each type of ad and only allows promotional content that meets those requirements. Please understand the specific requirements for the various ad formats you are using.

Attention:Google will prohibit image ads, video ads, and other non-text ad formats if they are considered "unhealthy content."

Examples of ad format requirements: character limits for ad titles or bodys, image size requirements, file size limits, video length limits, aspect ratios.

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Source: Overseas Net MarketingA new week for foreign trade

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