ECPAKLOG Overseas Intelligence - Social media marketing is so popular that 87% of consumers "buy, buy" is arranged
Social media usage surged during the new crown pneumonia outbreak. We are through social platformsContact.Friends and family, share information, have fun.
The outbreak of neo-crown pneumonia has also led to an increase in the volume of e-commerce shopping transactions. Online shopping has become common in life, but e-commerce almost replaced physical retailing during the outbreak.
According to Forbes,As of April 21, e-commerce orders in the U.S. and Canada were up 129 percent year-on-year, while online retail orders were up 146 percent year-on-year. Revenue from the online business rose 68 per cent year-on-year in the year to mid-April.
During the outbreak,306 million Americans (95 percent of the population) live at home,Home guides and store closures have turned consumers to the Internet and social media to solve problems.
In recent years, social media platforms have begun offering a variety of advertising services that allow consumers to buy what they see at the click of a button.As of July 2019, there were about 3.46 billion active mobile social media users worldwide, according to Statista.
Social media engagement increased by 61 percent during the new corona pneumonia outbreak, according to Kantar.In the countries most affected by the virus, up to 50 per cent of messages are sent via Facebook, Instagram and WhatsApp. Twitter's daily users are up 23% from last year.
Analysis by Absolunet, a North American e-commerce agency, suggests that social media affects people's spending behavior and habits.Eighty-seven percent of e-commerce consumers think social media helps them make decisions. Thirty percent of consumers said they shop directly through social media platforms.
According to Buffer's Social Situation Report 2019, 73% of marketers find social media marketing useful to some extent. Nearly 59 percent of them think social media marketing is important to the overall marketing strategy.
The proliferation of social media usage and e-commerce spending, and the effectiveness of social media marketing have been demonstrated, allowing merchants to be flexibleFacebook, Instagram, Twitter, and more,Attract.ConsumersPromote the brand,And.Consumer interaction。
Social media has changed the state of e-commerce, giving many businesses an much-needed boost;In the current situation, it is certain to further change the pattern of retailingBusinesses that want to survive should take advantage of this strategy.
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