Xiaoza vowed that he would never let advertising encroach on Facebook's "clean land", the early hot-blooded young man has been committed to the FB as a pure social platform, in order to ensure the user experience, eliminate any form of advertising, and even to do so with the small partners to start a business.

The development of the Internet has made all areas no longer isolated, which is inevitable, so when e-commerce meets social platforms, sellers certainly won't miss this excellent tool for streaming. In fact, FB is also relying on "big users" advertising costs to obtain the main profit. Xiaoza finally understood that the time agent is Junjie, which is also inevitable.

Of course, the consistent "user first" philosophy remains unequivocal. Therefore, FB's fix is equally unequivocal about advertising accounts that perform "hehe", which always hurts the user experience. Very simple, is a word, seal.

So, as a "shrimp rice" that doesn't care, the account doesn't perform well, and you're likely to receive a greeting email from xiaoza's team:

It's sad, isn't it? You say, there's a lot of money in my account. I'm sorry, they don't care at all because there are more accounts that can bring huge benefits. Therefore, when running ads, you should definitely pay attention to these rules:

1. Be sure to comply with FB's platform rules and page terms.

（Facebook Platform Policies https://developers.facebook.com/policy/

Page Terms

http://www.facebook.com/page_guidelines.php

To read it well)

2. Prohibit any part of the advertisement from using the content of false, misleading, fraudulent and deceptive statements.

3. Disclosure of the user's personal characteristics, gender, race, religious or philosophical beliefs, age, sexual orientation, physical/mental health status, financial situation, trade union information, criminal record, etc. is prohibited.

4. Products or services that violate local laws are prohibited. (Items in grey areas, such as tobacco, drugs, etc., should also be touched with care.)

5. Copyright, trademark rights and private rights protection laws must be observed.

6, with violent pornographic tendencies of the picture, prohibited. Text content of the same nature is prohibited.

7, dispel the idea of pyramids on FB, multi-layered marketing. (Because, they especially hate this marketing method.)

8, the picture does not have a Facebook logo, does not indicate the platform logo ads, prohibited.

So, compare the above terms and you will find, "I neither sell weapons nor illegally sell drugs, why seal my number?" There are, of course, other reasons

Common sealed issues:

Facebook limits the amount of text in your ads. If an ad image contains more than 20% of the text, the image will not pass. Here's the message:

Not only will such images not pass on FB, but they will also be available on other social platforms such as Instagram. The platform says that according to its surveys, users prefer images with less text (as it does), but more importantly, you need to understand that all actions that harm their user experience are not allowed to occur because of the "user experience."

So, despite the heated debate over the 20 per cent rule, it has not changed much, but more than 20 per cent of text will receive a warning letter, rather than being blocked although it will be blocked although it is not. But the warning letter received too much, is not a good thing, you know, it will serve as an account performance of a test criteria.

Now FB has a check mechanism for serving advertising images, before running, according to the standard in turn to divide the picture into OK, low, medium, high several levels, if not up to standard still run, the result will be "reject".

Let's take a look at what these different standard images look like:

Good Image with ImageText Check

Lowered Reach Imagewith Image Text Check

 Bad Image with ImageText Check

Comparing the three graphs, you will find that the amount of text in the whole picture, figure one is relatively small, and the whole attempt is simple and orderly, looks more comfortable than 2,3.

In fact, about the 20% rule limit, the countermeasure is still a little, such as text information in a picture within a built-in box area (using the hierarchy of the picture), so that it will not count as a number.

Of FB's ads, 69% are directed to landing pages, 11% are home home pages and 20% point to Facebook pages. But wherever you jump, Facebook monitors content.

The following image, title, picture and description have all been reviewed, but there is a problem with the URL.

That said, FB will have a detection and standard for every detail, it will analyze all domain names, keywords, spam and domain names, all of which can cause trouble. In addition, functional design, if not actually used, will also be dropped by PASS. For example, the following image:

The video has a mouse and playback graphics design, FB gave the reason for not passing: video playback function can not be used in a specific ad format. (In some formats, you can't put the Play key flag, QR code, etc.).

So:

The domain name and landing page must match the image and text message available.

Ad must jump to a well-functioning, friendly arrival page.

Ads should not contain or imply features that cannot be used.

Each FB account has a trust value that plays an important role in whether an ad is approved or not.

Each ad has a relevance score, which is estimated based on positive and negative feedback, with scores of 1 to 10 ranked low, middle, and high.

How to view it:

Open Ads Manager.

Click All Campaigns, All Ad Sets or All Ads. (Depending on what you want to see or update)

Click Columns.

Filter Customize Columns to see Relevance Score. Positive and Negative Feedback's information is also available.

Other common account blocking problems, belong to the objective external, such as IP problems ah, registration process ah, credit card problems and product problems ah, every detail is still to deal with the details, small editor no longer repeat. I hope you can also share their own lessons

(Editing by Ehn Ray King)

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