Dry goods . . Facebook Creative Optimization Strategy
Every advertiser wants to maximize communication and revenue for their products with minimal advertising costs, so if you want your ads to achieve advertisers' goal, you need to optimize your creatives, audience targeting, and bidding. Today, Xiaomu begins by taking a summary of how to optimize Facebook's creatives.
Facebook's creatives include Single Figure, Carousel Ads, Video Ads and Cinemagraph.
The image above is an example of acarlycast chart.
Choose attractive material based on your audience's characteristics and interests
Image content should be closely related to product content, such as what you can do within an app
At the beginning of the launch to test different materials, choose a better performance for delivery
Update footage regularly to avoid visual fatigue
Choose targeted text content based on the characteristics and interests of your audience
Choose a text language that is generational and inflammatory, such as download now
No more than 90 letters
To simplicity, relevance, truth as the core, multi-angle creativity, as far as possible to highlight the focus of expression, to store simplicity
For the promotion of tool-type mobile applications, it is recommended that the mobile phone device be designed as the background, iOS user material design iPhone as the background, Android users design Android phone as the background
Test different footage directions in a planned manner to replace/pause material that isnt
Regularly update the footage, but not too often
For low click-through rate, CPI is too expensive, expensive and no conversion of material, to stop the loss in time
Use your budget for better-than-expected footage
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look