Dry Goods: Google: Hands-on to teach everyone to do Google search ads

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Google Ads advertising is the most important form of advertising google search engine, but also Google's most basic form of advertising, widely used in B2B and B2C industry, especially B2B industry, Google keyword advertising is very widely used.

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Before you create a Google search ad, learn about the account structure and composition of Google Ads ads:

For a New Google ADS Delivery, it's best to get ready before ads go online and then add them to Google ADS backstage: prepare a list of keywords in the Excel form, and group them, write about 3 ads for each group, attach ad information, etc.;

Key steps:

1. Find keywords: use Google keyword planners;

2. Keyword classification: according to the structure of the site classification, keyword type, Google group recommendations, etc.

3. Write an ad language: each group writes 3 or so ad language;

4. Production campaign: upload the first three parts of the produced content to Google ADS background;

Here's what to dodressFor example, hand-in-hand to show everyone the whole process of building a search ad.

The first step is to go to Google Keywords Planner and use itdressThis word is to search for keywords, and download keyword tips, pay attention to choose a good country and language.

The second step is to categorize the downloaded keywords(The reason for grouping is that it can improve the relevance between the group of keywords, advertising language, landing pages, it is recommended to classify according to the structure of the site, keyword types, Google group recommendations, etc.);A group that is classified can act as an ad group under a campaign.

For example, some of the products on my website are aboutweddingof thedress, using keyword planners to export words that are includedweddingof thedressFilter it out to be an ad group, and so on.

The third step, according to the ad group category targeted to write ads and ad extensions, it is recommended to implant core keywords in the ad language and use wildcards . . . KeyWord: . . .

To.wedding dress For example, write in the text description of the ad languagewedding dress, highlight the advantages of our product or company in the description, and putwedding dressThe product catalog page lands as an ad language.

The following image is based onwedding dressFor example, the performance of an ad on the front end:

The fourth step, after the above preparations are done, in the Google Ads background to add campaigns, set the budget, run the country, etc. , the following according to the illustration step by step set

The steps are as follows

4.1 Click on the blue"+"No

4.2 Select a new campaign

4.3 Selecting a target,B2CSales are usually selected.

4.4 Select the type of ad, select search, fill in the website URL, then click Continue.

4.5 Fill in the campaign name and select The Network, check only the Search Network.

4.6 Set the country and language of delivery. The delivery language is the browser language set by the user.

4.7 Set up a budget and bid strategy

4.7.1

4.7.2

4.8 Add additional information. Additional information can be added to the account level, campaign level, ad group level, so the add-on information can be added when you set up your campaign, or you can add an account level of additional information after the ad group ad language has been added. Let's click Save and Continue first

4.9 Add ad groups and keywords to your campaign and set bids.

4.10 Fill in the ad language. Once saved and continued, a search campaign is online, and if you want to add more campaigns, take one back and three, and so on.

4.11 Once all campaigns have been added, additional information will be added, and a search ad will be perfect. Additional information sub-account-level extensions, campaign extensions, ad group extensions. The account level is added to all ad groups in your account, and the campaign level is only added to specific campaigns, and the ad groups are the same.

Warm Tip: You can also use google ads editor bulk to complete the fourth step, you can explore, have questions can ask questions in the background small editor.

Well, today's hand-in-hand to teach everyone online search ads are nearing the end of the practice, we want to see what content is also welcome to leave a message. See you in the next issue!

These are the Shenzhen Ivy optimizer team in the daily optimization of the actual case sharing, hoping to help everyone in google promotion of friends.

2019.9.18Google Partners and Shenzhen Ivy's marketing gas station

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