Question: Is there any way to tell if your product is suitable for Google adwords or Facebook adwords? What are the pros and cons of both?

The most important thing about advertising is to know the audience you're targeting on the platform - that's who the users are.

Just know this. Facebook ads are relatively cheap and may not be suitable for all products.

1, adwords is aimed at Google, Google is a search engine, so users are search will appear your ads, targeted, so it seems to be suitable for all industries. Facebook, on the other foot, is a social networking site, and the FB is relatively young (too young to lose, but too young to buy anything for you) so FB is not suitable for industrial goods.

 Facebook is suitable for light products such as glasses, clothing, 3C games and so on, if you do heavy products, such as mechanics, suitable for Google and likedin. Or you can do AdWords when you're doing seo.

I've spent more than a million dollars on Advertising on Facebook, and the categories that make money so far are fashionable. Because 80% of active users on the fb platform are women, 80% of traffic comes from the mobile side. Such traffic characteristics determine the suitable product line, with a certain degree of communication and interactive products are more suitable, low customer unit price and eye-catching pictures of the impulse to buy type.

2, the two can be combined to use, no conflict, and no matter where traffic to your official website should be combined with remarketing to do secondary advertising, this ROE the highest, do not do on the waste.

Let's go into more detail.

Google AdWords: His promotion methods are search and network league (video counts in the network alliance), background targeting methods have keywords, display location, interests, age, gender, etc., but most commonly used, Google does more accurate keywords and display location.

Keywords bring relatively accurate traffic, of course, if you can find a website is your customers must visit or frequently visit the site, and this site has Google ads, I believe that the results will not be worse than keywords.

Facebook: Ads target people, people who have used Facebook backstage will see that Facebook is targeted by location, age, interests, etc. If you're over there wondering which way your product fits, and you don't have the concept of AdWords and Facebook, think of Google as Baidu, Facebook as WeChat or Weibo, so you know what platform your product is suitable for advertising on.