Direct to the community, mandatory viewing, accurate audience, such ads have value!
Recently a new argument like a time bomb, detonated a lot of home advertisers' public opinion: community gate advertising is the future advertisers really outdoor first choice, because the value of community gate outdoor advertising is being maximized!
As we all know, the home industry market is constantly changing, and more and more mature. Nowadays, the competition in the home industry has become more and more intense, advertising marketing is an important means in the battle for home.
However, many enterprises use advertising marketing more or less encountered high expenditure, inaccurate crowd positioning, short time to see results and other issues, enterprises also began to seek new marketing tools, so outdoor advertising appeared.
But as time has shown, the conversion rate of outdoor advertising is not satisfactory, why?
The reason is actually very simple, for outdoor advertising, we all know that the risk of outdoor advertising is actually very large, especially the highway outdoor and urban big brand policy risk factors are huge, urban big brand is baptized again and again, high-speed outdoor many times a year to clean up, pastoral urban urban and rural integration and so on, now many places completely dismantle high-speed outdoor.
For example, Zhejiang and other places, urban media resources are also being reduced to disappear, elevator media area size is too small, space vision is limited, subway high-speed rail media resources belong to the state-owned, airport media costs are too high, the cost is too big!
So people began to try to study new marketing methods, trying to break through the original boundaries, and then there was the "heavy bomb" at the beginning of the article. Next, this article takes you to explain the advantages of community gate advertising embodiment.
The value of outdoor media advertising is no less than the following:
1, location 2, area 3, creativity 4, service 5, technology 6, fusion 7, interaction 8, participation 9, cost-effective 10, mobile 11, borderless 12, competition
To do outdoor advertising, the essence is the size of the lot for the king, we all know that the community gate advertising is located in the community entrance and parking lot where people live, as the representative of the barricade barrier - the outdoor advertising on the road gate, will certainly bring great benefits to the major business owners and businesses with a sense of forward advertising.
The outdoor advertising of the gate bar has the characteristics of non-selecting and mandatory, and has the function and value that other advertising media such as newspapers can't match.
At present, advertising services are in an industrialization of the overall competitive period, with television, newspapers and magazines, outdoor, network, new media, etc. formed a traditional media and emerging advertising symbiotic development trend, communications, tourism, health, education, finance, insurance, entertainment, catering, real estate, automotive, jewelry, medical, cosmetics and other industries to provide high-end products or services can be included in the scope of business cooperation, these and high-end community owners of daily life is closely related.
1, high-end audience
Regional advantages, directly refers to the high-end, road gate advertising abandoned homogenization of the competition, but also gave up 80% of the general audience, the target in the city 20% of the cutting-edge consumer groups - car and housing groups, but this part of the population occupies 80% of the purchasing power of the consumer market!
2, forced dissemination
Forced dissemination, very effective, community gate outdoor advertising in the community, business district and underground parking garage entrance and exit, is a necessary place for people to pass through, and vehicles, pedestrians must open the road gate crossbar,According to the physiological reaction of the person, will certainly pay attention to the moving object in front of the space to determine whether it is safe to pass, so any advertisement published on the crossbar will stick to the audience's eyes for more than 30 seconds, with mandatory reading。
3, high repeatability
Install the advertisement on the entrance gate of the property, as long as in and out of each must-see, greatly improve the exposure frequency of the advertisement, so that the audience has a deep impression on the content of the advertisement, is bound to produce a profound memory and recognition in the audience psychology, so as to produce better brand awareness of the enterprise and products!
4, low degree of interference
Compared with TV, newspaper, radio, outdoor advertising. There is no advertising medium of any kind around the ads. In the community this kind of advertising vacuum area, quiet, warm media environment, the use of the owner of the advertising brand to produce a very strong memory! Audience high-end, strong consumption!
5, high exposure
Multiple exposures, repeated emphasis, the longer the duration of the ad, the higher the frequency of exposure, the deeper the audience's impression of the brand. Dao gate, as accepted are the same advertising information, all-weather many times the same information repeatedly stressed, will inevitably produce deep memory and recognition in the audience psychology, so as to produce better brand awareness of enterprises and products.
6, exclusive release
Compared with traditional media such as television, radio and newspapers, as well as numerous outdoor print advertising and building television advertisements, there are no advertising forms around, but also exclude the vast majority of interference factors, 24 hours a day exclusive information release, so that people can produce a very strong memory of advertising brands.
1, the target is more accurate: lock a family of cars, positioning high-end crowd.
2, more effective dissemination: in the high-end parking lot of closed indoor space, beautiful advertising screen can enhance the owner's attention to advertising, there is a mandatory view effect.
3, more cost-effective: underground parking advertising for high-end consumers to expand its influence, budget costs compared to television, newspapers and media lower, but can achieve unexpected dissemination effect.
4, high quality advertising audience: are the most consumer capacity in urban areas of high- and middle-income groups;
5, selective and targeted: according to the advertiser's choice of its advertising audience, Dao gate advertising directly to the real audience, with strong selectivity and targeted, other media can only be the advertising information to all audiences in general, regardless of whether the audience is the target of advertising information.
6. The ad lasts longer: a 30-second TV ad with its message gone after 30 seconds. The ad is markedly different, allowing the ad to be read repeatedly and repeatedly before the subject makes a final decision, until a final purchase or abandonment decision is made.
7, with forced audience reading characteristics: unlike newspaper and magazine ads, the advertising information directly in front of the drivers and pedestrians in and out of the gate, can enter their eyeballs indefinitely and thus affect their buying behavior.
8, efficient advertising dissemination: advertisers in the run of advertising, can refer to the demographic factors of the community and geographical factors to select the object of transmission to ensure that the maximum extent of the advertising message for the recipient to accept, and really targeted. On average, 5 reading times a day, advertising information accurate, centralized, repeated targeted dissemination.
9, with determinability: after the publication of advertising, you can use the number of product sales changes and changes in the range to understand the effect of advertising information after the release, so as to choose the future delivery area. This advantage outweighs that of other advertising media.
1, the regular media form entrance and exit big brand, elevator hall big brand, column card, instruction card.
2, the channel gate advertising creative media form entrance and exit automatically flip the advertising gate, channel wall paste and so on.
3, reasonable design, simple structure, beautiful and generous, advertising costs are relatively low.
4, the visual impact is strong. The size of the area is large.
5, accurate delivery of cars and houses of the mainstream consumer population.
6, mandatory display, more than 99% of the arrival rate (owner).
7, advertising information exclusive.
8, dynamic display.
1, the area size of the area for Wang is conducive to advertising sales and brand promotion policy risk is not much all-day waiting;
2, especially in the summer of each year is less likely to be blown away by the wind;
3, community gate outdoor advertising media belongs to the limited absolute number of resource media resources than the number of elevators scarce;
4, community gate outdoor advertising media project focus on the development of high-end communities, its consumption level is stable and concentrated, advertising effect is more refined and accurate, so to achieve the lowest waste of media budget and support real sales growth.
5, the community gate outdoor advertising has a strong visual impact, close to the audience, no other advertising interference, with 100% of the arrival effect, thus building a seamless, accurate mode of communication.
6, in the community vehicle must pass the road, its high frequency is incomparable to other media, every day in and out of the road repeatedly, with mandatory characteristics, advertising exposure frequency of 3.6 times / day / person, so as to improve the visibility of enterprises or products in a short period of time.
Adjacent to the road in front of the road gate water Malone, outdoor release advantages are more obvious. With the interactive impact of the audience, the nature of repeated extension, brand affinity to the limit.
7, community gate outdoor advertising thousands of people cost (i.e., every thousand audiences need media fees) low: road gate advertising for 0.11 yuan, television for 1.18 yuan, newspapers for 0.71 yuan, magazines for 1 yuan, prime-time television to 10-20 yuan.
8, not only a new type of patented media, but also a new type of fine and accurate media, the media's ownership and use, will greatly enhance product sales and brand image display, but also make competitors look back.
Community gate outdoor advertising accurately hit the target audience, the media pointed to the high-end, advertising reach rate of 100%. Not only effectively screen high-consumer groups, but also cheaper than other media, easy to enter people's lives.
The advertising gate breaks the traditional advertising violence transmission barrier and the traditional advertising marketing method, and extends a new development channel for the outdoor new media.
The use of the road gate channel to effectively lock a family of cars, target audience positioning, the implementation of precision marketing, so that the spread of advertising accurate and effective. Precisely lock residential areas, hotels, stadiums, financial centers, enterprises and institutions doormen, business circles, parking lot entrances and exits.
1, the development of the industry region
The pattern of outdoor advertising market in first-tier cities has basically formed and developed steadily, and the level of industry development is relatively high. In the past two years, with the increase of the input cost of outdoor advertising in first-tier cities, the cost-effectiveness is getting lower and lower.
The second- and third-tier city outdoor advertising market is in the stage of integration and development, the industry competition is mainly based on the competition of media resources, from the first-tier city by virtue of the company's strength, service quality, design level of competition situation is still a long way. However, there are advantages in the price of outdoor media resources in 2345-tier cities.
2, 2345 line city development prospects are considerable
In recent years, because the first-tier cities are mostly occupied by the industry advantage enterprises, and after the rectification, the first-tier city outdoor advertising industry entry threshold increased, more and more outdoor advertising companies aimed at the market of 2345-line cities.
Industry giants in the first-tier cities after the completion of the layout, but also optimistic about the future economic development of the second-tier cities driven by advertising demand, are accelerated in the second-tier cities layout, storage of high-quality outdoor media resources. The outdoor advertising industry in 2345-tier cities has developed rapidly.
China's economic prospects for the next 50 years are good, and this rise depends not only on big cities, but also on the support of hundreds of thousands of second- and third-tier cities.
It can be said that the 2345th-tier cities provide a broad stage for the follow-up development of the traditional outdoor advertising industry, and many people in the industry firmly believe that the focus of the next wave of competition must be in the 2345-line cities.
Road gate advertising competition is about to enter the white heat, you, still do not keep up with the pace of the times?
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look
You Might Also Like
- デジタル広告の真の美しさを達成し、「2018年国際クリエイティブフェスティバルサブ会場 - ヤードサミット」が始まります
- Informe de tráfico publicitario de Internet de 2019: El tráfico de marketing digital disminuye por primera vez
- El último informe de noticias digitales de Pew (mejor versión): canales, publicidad, estado de talento de un vistazo
- BuzzFeedは窮地に陥っている? 広告は、デジタルメディアをサポートし、どのように厳しい冬の中で変換する
- 2017年第16回中国広告・ブランド会議 デジタル・技術マーケティングフォーラムの議題が発表されました