Author: Chek Game out to sea chief helmsman

Source: Chek Game Head of Sea (ID: Masterchek)

However, the rudder wants to remind the vast number of game businesses that high-quality Facebook game ads can help every game advertiser reach the world's top players, get the best return on advertising spending, and poor-quality ads tend to backfire.

So how on earth can you create a Facebook game ad that's both compliant and beautiful? Don't worry, this issue we will talk about the "game industry advertising policy guide", for you to explain the game advertising when each step of the note, will certainly help you!

As the saying goes, "The tower is flat", no matter how beautiful ads we create, we need to do a good job of basic work, Facebook ads are no exception. First, all the images you use in your ads must conform to Facebook's values and user experience. In this way, you can not only have a good lasting goodwill, increase consumer trust, but also improve your advertising relevance score on Facebook, get a higher odds of winning the bid, and a lower bid price.

Second, as an advertiser, you are fully responsible for complying with all applicable terms, policies, and guidelines, including the Community Code and the Advertising Policy, which do not fully cover the above. These advertising policies require that the language used in advertising must not be offensive, humiliating, bullying, threatening or counterfeiting to anyone. Advertisements may also not express or imply(including directly or indirectly) the characteristics of the user, including race, religion, age, sexual orientation, gender identity, physical or mental health status, criminal record, name, or trade union membership. Of course, more relevant content needs to be looked at by advertisers themselves.

"Grinding knife does not cut wood by mistake", game advertisers who understand Facebook's relevant advertising policy review mechanism, you can achieve more with less. Simply put, Facebook ad reviews have two core principles:

1, business model, that is, advertisers run the business model needs to be applicable to Facebook;

2, the user's reaction to the advertisement, that is, the advertisement should help to improve the user experience.

Two of Facebook's top priorities for ad review are:

1. Ads can and should help improve the experience of Facebook users;

2. Advertisers and their ads must not undermine trust between Facebook and its users.

So it's clear to us that Facebook is very focused on the user experience, including its suitability with advertisers. Game advertisers can create safe and beautiful Facebook ads by carefully reviewing all of Facebook's advertising policies and doing a good job of building the foundation. Now, let's take this consensus and take a look at the key points of each step of ad creation.

. State clearly and clearly the products/services you offer

Ads must clearly state the company, product, service, or brand they advertise and the nature of the services they provide, such as direct access to certain content or a subscription service. Text-connected landing pages also need to present the true performance of the product to help consumers create reasonable expectations.

. No rude language may be used

Ads must not contain indecent language and must regulate the use of symbols, numbers, and letters.

. Avoid misleading or deceptive content and claims

The text, images, and videos of advertisements must not contain false, deceptive or misleading content or claims. For example, the ad text mentions "game tips" but the jumped landing page contains unrelated cricket Test questions.

. Do not use images or videos that contain adult content

This includes suggestive sex, suggestive nudity, displaying too much skin or cleavage, posing with sexual innuendo, or focusing on an individual's body parts, even if the nature of the material is not obvious pornography.

. Don't use creative material that can be scary or scary

Such ads contain sensitive content and often cause negative reactions from viewers. Prohibited images include, but are not limited to, targeting users at gunned down, excessive blood/blood clots, images of excessive violence in cartoons, death, self-harm, car accidents, etc. Fearful material violations by domestic gaming companies are particularly common and deserve more attention from small partners.

. Do not use misleading buttons

Ad images must not mislead viewers into saying that the ad has additional features. We recommend removing the Start button or making your ad look like a video screen or any other button, a fake notification icon, check box, a single button, or a button that implies multiple options/actions, a mouse cursor, and so on.

. Facebook References/Platform References

Ads may not violate the brand guidelines of Facebook or Instagram. Advertisers may not imply in ads that they have a partnership, sponsorship, or certification relationship with a Facebook or Instagram brand, including, but not limited to, the use of elements with both characteristics, such as likes, the use of the full English lowercase letter "Facebook" when referring to Facebook, the use of the Facebook or Instagram logo as an old logo, the combination of any element of the two brands with another company name, logo, or other generic name, and so on.

. You can't add too much text to a picture

The image text for an ad includes text, a text logo, or a watermark that appears in an ad image, as well as text from a video thumbnail, and text from an image that is used to promote a Page cover photo or Page photo. Too much text in the image can cause your ad to reach fewer people or even run it.

It is worth noting that screenshots of games, images containing legal text such as "Terms and Conditions" may become eligible exceptions, while text logos, watermarks, and numbers may not necessarily be approved. Therefore, try to put most of the text into the ad text area, or use smaller fonts and reduce the amount of text. Of course, Facebook also offers tools and guides to help you reduce image text.

. Ads must not contain landing pages that cannot be regulated

. Landing pages must clearly and accurately reflect the products or services you advertise

Landing pages must work in all browsers; landing pages that are restricted to some areas may prevent your ads from passing; landing pages must not direct users to pages under construction or incorrect pages; landing pages must not trigger pop-up or back-post ads when they are opened or closed; landing pages must not automatically start downloading software or launch malicious programs, spyware, or require additional installers or apps to open content, etc.

. If you use targeting to target your ads to your Custom Audience, you must follow the applicable terms when creating your audience

. Targeting options may not be used for the purpose of discrimination, harassment, instigation or defamation of users, and predatory advertising may not be used

Of course, if you think your ad has been misjudged, you can go to the Facebook Help Center to file a complaint, and your complaint will be reviewed by Facebook's appropriate advertising policy team and handled appropriately.

Today, we have a preliminary overview of Faceboo k's advertising policy review operations, as well as detailed considerations for ad text, creative material, landing pages, and audience targeting. I believe that you game advertisers must pour the top. But the vast Facebook advertising policy is not an article can be outlined, in order to create the most enough to fit Facebook, the most eye-catching ads, advertisers must be in the Facebook advertising policy a little more "hard work", after all, only do the right thing, can do well!

This article was edited and published by jqyjr