Developers.There's always a desire for more users to find their apps, and on their side, they're faced with "I want to know," "I want to go," "I want to do," "I want to buy" and so on, and billions of people around the world pick up their phones. At these moments, when the user's intent is fully reflected, people often turn to the app to meet their needs. In factSearch channels are one of the channels that has the most impact on Google Play app installs。 So we put a lot of effort into finding new ways to find apps with search ads on Google Play, and to make it easier for developers to find targeted users through more channels.

Search ads on Google Play will be available today, and are available to all advertisers and developers who install campaigns using the AdWords search app.

Google Play is available for coverage More than 190 countriesmore than 1 billion Android device users. With such broad reach, search ads on Google Play offer consumers new ways to discover exciting apps that other ways they might miss, and help developers raise awareness of apps.

Some companies, such as Bookings and Nordeus, have developed strategies for mobile reference promotion, including running ads on Play. "Search has been an important promotional strategy for our applications to get high-quality users," says CMO Tomislav Mihajlović of Nordeus. With Google Play's new search ads, we have a better chance of connecting with users as they look for new apps. From the game Top Eleven, we've seen a lot of app downloads from search ads. "

In addition to increasing promotional opportunities for developers, we also offer conversion tracking tools that are seamlessly compatible across channels and used with any measurement solution chosen by developers.

We've launched it The Android app opens the metrics for the first timeThis new conversion tracking solution measures when people open an app for the first time after they click on an ad and complete an Android app installation. In addition to providing app conversion tracking across search networks, display networks, and YouTube, this new solution gives developers a better way to compare conversions displayed in AdWords horizontally with the data displayed in third-party measurement solutions.

First-time app open metrics are the standard conversion type for third-party solutions, so we work with key partners such as CyberZ (F.O.X) and PartyTrack to ensure data consistency and give developers the freedom to use the various reporting and optimization features available in AdWords and the third-party solutions of their choice.

In a few weeks, developers will be able to take advantage of GMUniversal App CampaignMake it easier to promote your apps on Google Play and all google products and services, including the Search Network, YouTube, the AdMob In-App Ad Network, and more than 2 million sites on the Google Display Network. Just tell us what your ad is going to convey, who you want to reach, how much you want to cover, how much you want to spend on each installation, and we'll do the rest.