What's the fire of Li Zixuan? People who understand aesthetics are winning double harvests in the cause of yan value
What's the use of looking good?？
When I was a child, parents used to say:"What's the use of looking good?"Good-looking and can't be eaten as a meal!」
But growing up, we tend to find:Good-looking not only can be eaten as a meal,earned moneyIt's even more that I can't finish eating for several generations.
The income of female stars in the entertainment industry is enough to eat for several generations
AndThe power of beautyIt's more than that!
Whether it's a good-looking congenes, or a good bottom plus the power of the doctor the day after, can you have a good-looking face, "Doomed.The ingredients are very high.
This degree of before-and-after comparison, is often the base of the combination of technology, luck and cheating
But beauty is both a narrow door and oneTolerance.Side:
People who know beauty and know how to create beauty, even if they are not flattered by the great beauty, have their ownirreplaceable attraction——
With this core ability, you can face like jade, you can also be a golden house.
At this point,Li ZixuanIt's a great example:
He is probably one of the most knowledgeable people in the atmosphere
On looks, she's comfortable, but it's hard to say four.
But with her food videos, she's not only inyoutubeon winning8.15 million followers：
And the daily increase in attention is in the tens of thousands
What's even more rare is that her followers, though from all over the world, have a high probabilityI don't ChineseIt's hard to replicate what she does, but it canget to her and the beauty of her video：
It's amazing that people from different cultural backgrounds can indulge in the same kind of beauty
According to statistics, only Youtube ads, Li ZixuanOne month.will be able to earn income3.71 million, absolutely enough to meet the gold house standard.
I wrote this and wiped away my tears
What's more, her video not only won her a lot of attention and benefits, but also to a large extent,it affects the world。
In the comments section under the video, it's the norm to snuff out bloggers.
But beneath her comment area, as if peacefullyAnother world：
Look at her comment area and feel in touch with the particularly beautiful part of human nature
Also because she, a lot of foreigners who don't know much about China, are far awayChina has developed a good feeling——
A person arrives at a propaganda agency
The ancients said beauty, love to use "Pour the city to the country」。
Such as Jin Yong's novel top beauty, is the beauty to the end of the xiang Princess.
Itself has been the two armies at war at the touch of a hair, the Scent Princess appeared, "regardless of the officers and soldiers, are intoxicated in this worldly light ... ... Everybody's stuck... Countless spears fell to the ground... But feel the heart soft and quiet, do not want to kill.
Because the description is so beautiful, almost every actor is picked on by the audience
And the beauty of the video, although not the same category as the beauty of The Champs-Elyse, but also playedInvisible millions of roles——
The power of beauty, as far as S!
Isn't it useful to look good?It's too useful to look goodIt's over！
Cctv.Comment on Li Zixuan, which is brilliantly summarized:"Not a word boasts that China is good, but she's goodChinese cultureThat's itThe story of China」。
This ends the discussion around Li Zixuan some time ago
Why did Jenny say this comment so well?
One, pointing out the charm of the video, lies in "Beauty.Thisimportant soft power。
Second, unlike many people who "know it but don't know why", it is clear that Li Zixuan's success lies in herKnow how to present beauty。
See this picture, most people can get to the United States, but why do we feel beautiful?
When discussing beauty, the common two sides speakPure hardware and overall feel：
The former says that beauty comes fromThe superiority of the hardware, such as Zhang Bozhi such flattery to carry 360 degrees no dead-end beauty, how to shoot are good-looking.
But in fact, Zhang Bozhi also has a particularly beautiful and general beauty degree difference.
The latter said that beauty was inThe overall feelingPersonal preferences are therefore important.I don't think it's beautiful, it's not beautiful.
The most powerful thing about Li Zixuan is that the people who attack her say she's posing, but few people think she's not looking good - to a certain extent, a unified aesthetic
Unlike both, Jenny, I'm hardware-biased and acknowledge the emotional impact of "theTechnical school」：
Others look at the beauty of the beauty, only sighing, praise its natural superiority and hardware.
And Jenny I see, then more to see the overall beauty, is ring-linkingFine planning and hard work——
From this point of view, Li Zixuan's video is really strong
Therefore, rather than discussing whether Li Zixuan can be used as a cultural output, Jenny I would prefer toTechnology.angle to analyze herTechniques for building beauty and presenting beauty。
Like an exam, someone has a strength of 90 points and only tests a level of 60.Some people can use the ability of 60 points, test the effect of 90 points -
How important is beauty,Create beauty, show beautyability is how important it is.
Similar positioning on Youtube is also the small brother, if the lizizi is the artistic beauty, she is closer to the life, not to say the advantages and disadvantages, but from the beauty is really high
Through this, I hope our readers, not only get to someThe "art" of composition and photographyThat's it, tooExpand your understanding and ideas of beauty——
Beauty is the intersection of reason and sensuality, is the combination of talent and skill, is the combination of hardware and atmosphere。
How exactly do you do that?And listen to Jenny, I'll take it slow
When people analyze Li Zixuan, they always like to mention her cooking video, yesStart by planting vegetables——
There are quite a few "for the sake of hunting" "win in novelty" do not think so.
It's classic, in order to make soy sauce, you'll shoot soybeans first
To Jenny I said, this is only know its fur, do not know itsEssence.。
As hot reviews say, li Zixuan is not so much a "food" blogger as a "food" blogger.Lifestyle.Bloggers.
Her central charm lies in presenting a kind ofThe good life of "idyllic pastoral songs"——
Whether it's cooking, picking or eating, it's just one side of life.But the core is to make youFeelImmerse and loveTo this kind of life, and then fall in love with her to create this kind of life.
The core is life, the whole feeling, not the dish itself
What is the charm of the "pastoral song"-style life?
For modern people trapped in reinforced forests, green mountains and waters, blue sky and white clouds, red flowers and green leaves and other natural scenery, oftenBring your own healing effects, let people see the forgotten work of the case.
Also because a lot of people have not done farm work, on the edge of the field next to the soil also haveRomantic fantasies- Under the east fence of chrysanthemums, see Nanshan, isn't that the taste?
Who doesn't have a dream in mind of "not folding your waist for five rice"?
Therefore, to present the beauty of the "pastoral song" style of life, "Natural beautyIt should beThe focus is on——
One of the meanings of Li Zixuan's starting from the process of vegetables and picking is to be naturalIt's a beautiful viewScreen.
Notably, there are plenty of no-person characters in her videoEmpty lenslet you feel the beauty from the natural landscape.
This can be "April on the world, the mountain temple peach blossoms begin to bloom" (of course, this is not peach blossoms, is Xinyi flowers)
It can be "plant bean under the south mountain" or "dead vine old tree crow" -
People Chinese background are better able to get to that kindThe mood is beautiful。But people who don't understand can also feel a little good-looking and moving.
Two beautiful shots
If Li Zixuan's presentation skills are limited to this, it is not enough to be the word "great"
After all, in many people's eyes, this is the scene itself good-looking, not people will shoot.
"Idyllic pastoral song"-style life, must be with a pointRomantic.With a pointFairy tale feeling, really working in the fields, hot, sunbathing, bugs, tired, all kinds of not beautiful.
Much of Mr. Li's criticism has also focused on "real farm work, which may be so easy and beautiful" - but people have not said that they reflect real life ah ...
However, what the audience wants is not necessarily their own "real life" in this environment, but rather the hope that they can feel it for a short time.Pastoral songsLifeRomantic beauty——
How to make the audience as immersed as possible in the beauty of this life whileIgnore.This.Life is not beautifulWhat about it?
With skill, mind, no more than that.
For your convenience, Jenny summed up one of my thoughts as "estranged and close」——
What "alienated" is that she focuses on presenting a "different" way of life that distinguishes you from the everyday urban life of modern peopleFrom the perspective of bystanders, experience the beauty of this life and ignore possible shortcomings。
Specifically, in her composition, people tend to be only in the corner of the picture, focusing onThe intersection of man and scenery。
man's laborThe details are not clear, only to realizeOverall beauty。
People tend to make up only a small part of the population
Compared with the same type, but with a more realistic style of daily bloggers, "The Little Brother of The West", the difference in composition can be seen.
For example, it is also a sugar cane collection.
People are very different in size in the picture:Li Zixuan focus on the scene, The focus of the small brother in the people, the details of labor more clearly.
Li Zixuan has a more artistic sense, while The West is closer to the sense of fireworks on the world.
Even if people account for a large proportion of the picture, li Zixuan is more than halfdoes not appear in the center of the screen——
pictureThe main character is still the sceneand not people.It shows that she knows the charm of video very well.
The picture is also beautiful, but the composition is still different ideas
Starting with "breeding vegetables" is, to some extent, also about making "the vegetables"Alienated.Feelings -
Are cooking, if from the "cooking" to start shooting, nothing but you and my kitchen kitchen utensils are different, to make a different effect, can not reflect the whole life flavor.
Start by starting with a vegetable to maximize your sense of "everyday life" and "Li Zixuan livesThe big difference:
This kind of eggplant, which grows on a branch, obviously gives people a greater sense of accomplishment than the one bought in the supermarket.
Killing chicken may cause discomfort compared to breeding, but it's hard to avoid cooking - how to present as well as possible and avoid it badly?
At this point, Li Zixuan handled it quite wellArt.：
Only hear you the chicken bark, but don't show you the live chicken, and thenVirtualizationThere is only one chicken hair left.
You can feel ita sense of accomplishment in the processbut not a little bloody.
Similar to the TV series male and female characters overnight let you see the curtains, everyone knows but not suitable to shoot (what am I talking about)
Another element of creating a sense of alienation, or "difference", that many people may not notice is hersLight and tone。
Often.Shoot the foodReaders may be impressed that if you want to make your index finger move, you often need bright light, increase the saturation of the picture, warm color, the color is more fresh and human.
The same photo, before and after processing the color
And the picture processing of Li Zixuan is oftenOpposite.The:Love to useLight and dark staggered light、Tone alsoIt's cold and dark。
Compared with The West, it is not difficult to see that the tone is cold and dark
From the point of view of "highlighting the food itself", such treatment is clearly a failure - it willReduce appetite。
But if you realize that the overall focus is on "highlighting lifestyle"Create a feelingThe reasons for this are obvious:
This light and tone, with a little retro, moreA sense of fairy tales and alienationIt makes you feel like you're crossing into another space-time, and therefore have a different life.
This hue also has the advantage of appearing whiter
Participate in another life
Of course, it's obviously not enough if it's just "alienation" - people want to see another life, butI can't see itInstead, it willInspire frustration。
Li Zixuan is beautiful, but compared to professional teams like the BBC,Only take picturesIt's still hard to find a chance to win.
If you only need to present the natural scenery, then the BBC documentary must be even more powerful
And this requires a little extra "alienation"Near.」——
First let people think that this life is very different and beautiful, and then let people havea sense of participation and intimacy, fall in love with this life.
How do I create a sense of participation?A wonderful angle, how to shootPicking.。
When Li Zixuan shoots and picks, he often makes the picture very close, leaving only one hand, likeThe first perspectiveIt feels like.himself in the pick」：
Just give two examples
Not only that, but the camera tends to remember leaving a full basket - it's very muchA sense of accomplishment！
It is worth mentioning that the arrangement is also very neat
「A sense of engagementIt's very mysterious:For results, people want to participate in a piece of the pie, at a minimum, to get a little sense of accomplishment.
But for the hard work and the hardships of the process, by nature, people actually want to skip.
Li Zixuan's video takes good care of this humanity:Although every step will be shot, but in the middleToil.In fact, it will be silentSkip。
Cutting things here should be very tired, but she is also a faint face
And for itResults., it will beIt's very bigto give you a good sense of accomplishment:
Food close-ups give people a special sense of accomplishment
In order to get up close and personal with you, she will also shoot someSmall mistakesto get closer to you:
But it's also the extent to which you'll find "what happens to you very cute" won't be a plot that makes people angry and scold their mothers
Similarly, in her video, there is not only a vegetable to collect, but also a living roomThere is love interaction——
Not only is there "beautiful scenery", but there are also "the beauty of the scenery"People are beautiful」。
Like hersGrandmother.Although rarely spoken, but her interaction is very good, the comments area said, hope her grandmother can live forever:
Set the tone for the whole life and fill in the attraction of family harmony
Not only do people live in harmony with each other,people and animals, animals and animalsbetween, and quite interesting.
The cat tried to steal food and was filmed looking cute
Her particularly high-click video of the year ends with a particularly cute ending:
She made dessert for grandma, and when she ate it together, the puppy wanted to steal it - it was really green!
This kind of detail makes you feel lovely
And when she goes out, she shoots owls snuggling up to each other
It's like youby her eyes, a detailed collection of every point in this lifeLovely details。
This kind of picture alone makes people feel warm
Someone will bring reality and fantasyTotally opposite：Reality is cruel and ugly, dreams are warm and beautiful.
As I say, the charm of life presented by Li Zixuan is actually quite intelligent:The so-called dream, in fact, is also a big creditA beautiful version of reality。
Li Zixuan did not shoot the sky broom fantasy, also did not shoot against the sky to change life inspiration, many areReal lifeImagine the scene.
But she put itWarm and beautifulCollected, and then brewing packaging presentation, hard is to shoot "another life above life."Fairy tale feeling。
Who doesn't fantasize about picking their own flowers so natural and beautiful?
So, what does that say?There is no lack of beauty in life, what is lacking is the discovery of beautiful eyes.
It's best to add a little more and turn it into "what's lacking."found the eyes of beautyAnd.Present a beautiful mind」。
Understand this,To ordinary peopleDoes it make sense?It's beautifulDoes it make sense?
Considering that the theme of this article is Li Zixuan, writing this point is a bit biased, in fact, the best way to deal with it is to use the predecessors of the high man Fan left three words:"Self-awareness" -
But if Jenny did, I guess I'd get a lot of rotten eggs, so say a few more words!
talked about earlierThe atmosphere is beautifulmentionedLate at nightThe core word is "A sense of wealth in literature and art」。 She will almost always choose the background of literary and artistic style, the background is not right feeling wrong, the overall effect is much worse.
The makeup on the right can't be saved
And many readers also said that inspired by the previous series of photo tutorials, know how to useBeautiful scenery，Foil.own beauty.
The initial level, learn high circle, find and their own color echoing the scenery to take pictures, you have to feel a lot
But.The relationship between people and sceneryIt's obviously not that simple
A lot of times, the scenery is very beautiful, people are also very beautiful, but shot out isTourist photos, get a pit dad effect < 1-1.
This is also the case with stars
Scenes and people can be seen as part of the picture.And the beauty of the picture, not only in the picture itself, but also in the picture causedAssociations and feelings。
People stand out in the scene, of course, can make people's advantages more obvious.But it's also oneA little aggressionthe way it behaves, if the effect is not good, easyaroused disgust。
The most typical example is the stars who are too "knowing their beauty/handsome",Taking pictures is too interactiveit's uncomfortable.
Yang Yang is handsome enough, but too show, known as greasy
On the contrary, the natural melting of the scenery, but let everyone canMore peacefulfeel the pictureOverall beauty。
A lot of star sketches look better than refine them, often because they are sketchedThe sense of deliberateness is lower。
And the viewer tends to take it with him"Bystander" angle, like sitting next to them, can feel the difference more intuitively(especially when there are vegetarians in the same picture)。
It's easy to give people a feeling of "unsittingly capturing is so good-looking".
People who understand better will "Take advantage of the situation」——
Let.People and scenerytogetherMaximize the beauty of the pictureand even make you thinkA story, a heartbeart。
This charm is by no means graspable by hardware-keyed people.
A simple example, isn't Jiyong's little lily beautiful?It must be beautiful, but dead-key hardware can also say a lot of flaws:
She was young
Her face is at its peak and is almost recognized as middle-lifeA picture of the snow。
Although you can also see the outline of the five officials, but this is obviously not the focus of the photo.
In color,Black red lip snow skinCompared with the cold and elegant, the snowflakes aggravated the cold and medium, like the snow suddenly appearedElves.，Brain supplementsA.Haunted with sorrow and joy。
It's a very classic two
For example,Pahara ChongIsn't that handsome?Super invincible handsome, five official close-up is also good, the side contours are also good, are absolutely able to play.
But to take stock of most people's moments of affection for him, they may not think of his outline, nor his five officials, but thatwind and white curtains：
Every time you see this picture, you think of the feeling of heart at first, not his nose is not high
Beauty comes down to feeling, if anything"Hardware" is hardSo."Slicing feeling"It can be saidOutsmart.。
How does your audience yearn?Why yearn for it?What's the core?
According to this line of thinking,There is a focus and rulesScratch the groundarrange your ownWhat's so attractive about it?to maximize the overall effect - a lot of times, it's much more important than an acre of three-point land on your face.
For example, the literary and artistic women's routeJiang YiyanMany girls will feel that her heterosexuality is much greater than her beauty.
This is basically the case for girls on the literary and artistic routes
Why is this happening?Why is there anyonePreference for literary and artistic senseand even think it's more important than beauty?
To be clear, the sense of literature and art often bringsExcellent IQLenovo is a book of knowledgeThe flower of the solutionThe fantasy is to talk about life and the ancient timesSpiritual companionhope.
The goddess of literature and art should be separated from Chaimi oil salt, from the fly camp dog, out of the fight of the heart.
Similarly, if the pure goddess began to show her belly, even if she was in good shape, she would often have to lose points
It's not so much a yearning for a face as it isFor a type, a yearning for life。
Middle-age men fretTedious daily lifeThat's a lot, but I like it very muchThe fireworks were lightThe solution fancy object, beautiful may not be very popular.
As a literary goddess, Tang Wei is often said that temperament and attraction are much higher than hardware
The same is true for same-sex couples:Some of us like the weak and 莬 silk flowers, some people like to kill the quartet's royal sister
Ask yourself, what we like, is it really just that face makeup?
No, a lot of times, we areYearning.That kind of effort to win a lotSet., is the kind of hardware to kill the QuartetFiat.。
There are often strong associations and emotional factors in a preference for certain aesthetics
Similarly, why does Song Siming like seaweed so much?
He doesn't let go of his first relationship, but falling in love with a young girl can make him "I'm back when I was young."Illusion.。
It is not so much young girls who set their old house on fire as their desire to "return to youth" unstoppable
When suddenly found that the solution flower into the overlord flower, or found that the world's bustling Lilai Lili is no exception, that face that section of the bodyThere is no magic anymore——
Red roses become mosquito blood, and white roses become rice grains.Become not a face, but your understanding, imagination, and feelings of that face.
The way of survival of the star, not only in the face, the audience edge is also extremely important, and beauty is not necessarily equal
Modern people are easy to drill the tip of the horn, coupled with the prevalence of egoism, it is easyTake "I" too seriously——
Am I beautiful?Am I perfect?Am I beautiful across anyone else?Can this view show that I'm more beautiful?
But "I" is too heavy to maximize the overall effect.It is precisely because we all pay great attention to "I", too "I" people, but it is not easy to recruitWidely loved。
Liu Yifei passers-by are good, of course, because she is beautiful, but also because she is basically not too competitive
Understand beauty in a feeling, know how to vote for its good people, oftenPut yourself smaller：
I'm part of the feeling I feel, my face is part of my life, my performance is part of what I mean.
Don't open your teeth and dance claws want you to see all me me me, but trySelectivepresents you with an attractive feeling, a life of beauty worth yearning for
The video of Li Zixuan, she is part of the whole life, but the whole video is not entirely her
I'm a part of it, but I don't need to be me.
But if you like this kind of life, like this kind of lifeFeel.And then you are almost certain that it will come naturallylike the me that made it up——
Opening the video of Li Zixuan is like opening up another life, we not only like her, but also like her grandmother, pets and so on
That said, there are some "The husband is indisputable, so the world can not compete withThe taste.
In this sense, CCTV says Li Zixuan understandsChina is beautifulit's really extremely well in place
And sheCreate an atmosphere and shoot and compositionTips, space questions, seriesThe next issueLet's talk again!
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