The form of life's taste  

People feel the taste of life in their daily life, such as temperament, taste, fun, experience and so on.  Such as Nestle coffee, through the balcony of the sun, saxoque music, coffee fragrance, etc. , the performance of people in Nestle coffee feel the taste of life. For example, the finnish Tia Vodka print advertising also shows a kind of life interest, people can not help but. 

The form of the value of life  

Life expresses a sense of achievement, success, pride, satisfaction, and belonging that society recognizes. That is, from material needs to spiritual needs, from concrete needs to abstract needs. Especially high-end brand products or services, choose the life value formCreative way, make it become a symbol of some kind of noble life, become an integral part of noble life, is extremely valuable. Gives people a sense of belonging that owns it and has pride and satisfaction.  

The form of the expression of country  

Mainly reflects the hometown, hometown is generally associated with childhood, with the past, with the past scenery linked, with nostalgic color, nostalgic style. Homesickness is associated with hometown, and often with nature, environmental protection, green, health, purity, etc., this creative form highlights one of the above characteristics of a product or service.

The form of human feelings  

The feelings of leaders, teachers and elders are interpreted from the social point of view, reflecting the human nature. China is known as the "state of etiquette", interpersonal relations in social life occupies a very important position. Courtesy many people do not blame, courtesy exchanges. Advertising creativity through the expression of human feelings, can improve the brand's affinity, pull the market of human consumption.

Interest is an important factor in creative motivation. Because it's only when you have a strong interest in your career and life that you go to great ends to pursue it and explore it, and your creativity can be developed and interested in - and trying to create - succeed, often in the trilogy of inventions. 

Advertising comes from life and is higher than life. First, let's look at the types of ad ideas. Advertising creativity from its essence and connotation, there is not much difference. However, in the actual creative process, advertising works rely on the performance of different media, it is necessary to require advertising creativity in the concept of different, we mainly through the classification of advertising creativity to understand the relationship between advertising creativity and life.  

Print advertising ideas

The main form of advertising in print media is newspapers and magazines. Although there are many differences between newspapers and magazines in terms of the nature of the media itself, the two are generally the same in general, so we collectively call them print media. Print media has the following characteristics: Print media is the structure of space, in the form of still images and text to give information to spread, appeal to the print media, which is the difference between print media and television or radio media.

In the process of advertising creativity, advertising creative personnel must make all kinds of figurative elements as possible in the limited space through various symbols, metaphors and other means to make the various figurative elements and advertising products related. The more ingenious this insexual connection is, the more creative it will naturally be. 

TV advertising ideas

It is a unique feature of TV media to accept advertising messages using the comprehensive effect of audience's audio-visual. TV advertising screen switching is fast, short-lived, the relevant elements are numerous, the amount of information is large, the audience can not fully accept and understand all the messages of an advertisement;

As far as advertising is concerned, the print media has to deal with how to make the audience understand and believe the products that the ads are asking for, while the TV media has to deal with how to make the audience perceive and like the products that the ads are asking for. So in the creative process of TV advertising, creatives must find ways to arrange a memory point in the creative that will help the audience remember.

Outdoor advertising ideas

Outdoor advertising is a typical long-distance visual media, the audience generally can not stand on the road to a certain outdoor advertising stop and watch for a while. Therefore, outdoor advertising in the appeal of information should be outlined, concise, in the text and strive to streamline, in the picture to strive for simplicity, so that the mobile audience in an instant can capture advertising information.

The performance characteristics of outdoor advertising creativity: the appeal information is concise because the audience is in a mobile state when accepting outdoor advertising information, and more factors are disturbed, such as traffic, buildings, leaves and other obstacles to the sight of outdoor advertising, crowded traffic and noisy noise distraction of the audience. Therefore, the idea of outdoor advertising must be simple and clear, at a time. Typically, you only need to communicate your brand name or ad language without having to communicate too much advertising message.

Life is the soul of advertising creativity, and life is also a link in advertising activities. Advertising activities are dynamic operation process, advertising creativity is only the core elements of advertising performance. Life as a whole is scientific, while advertising creativity is basically artistic. Advertising campaigns are based on planning, and the core of advertising performance is creativity.