Hello, everyone! The editor-in-chief is back, so we continue to learn about Facebook ads today. Today's article is divided into two sections, Facebook ad structure and focus analysis. Let's take a look at today's content

Facebook's ad structure

Facebook's ad structure is divided into three parts, namely, campaigns(Campaigns), Ads Set, Ads。 A campaign can contain multiple ad groups, and an ad group can contain multiple ads. So what's the key to this three-story structure that needs our attention?

Campaigns:Determines the two most basic aspects of your ad, your purpose, and the basic spending patterns of your ad. Purpose, in simple terms, is what your set of ads wants to do. The basic spending pattern refers to how the cost of your ad is spent.

Ad groups:Its function is to complete the basic setup of advertising. As shown in the figure above, the core components of the ad group are Budget, Schedule, Audience, Placement, and Delivery. A small partner will ask, what exactly does that bid mean? The so-called bid method is the basic way to set your ad spend.

You can choose the lowest cost to complete your ad delivery, you can also choose to complete the ad delivery at a certain cost to ensure that your ad performance.

Advertising:Ads have two aspects: Content and Type. The most important thing here is your creatives. An advertisement with good results must have excellent advertising content. After careful selection, layout and processing of creative materials will greatly improve the quality of your ads, so as to better achieve your advertising purposes.

1. Which of the five components of the ad group is the most important?

A: Five parts are indispensable, and the absence of any part of the settings will cause your ad to don't work as expected.

2. What if you had to have a sort?

A: The answer actually varies from person to person. The editor-in-chief feels that "audience" is the most critical part of it. What is the purpose of our advertisement? It's a product for sale. We need to sell the product, so selling the right product to the right audience is our ideal outcome. Then we need to be cautious and justified in our audience choices.

3. Where can we set the area where our ads run?

A: Audience. In Your Audience Settings, you can not only set who you want to see your ads, but you can also set where people can see your ads.

Facebook's ad focus

After we understand the advertising structure, we naturally have to practice it. But what the hell do you do? A lot of little friends scratch their heads and think hard. Here's a little editor to explain the basic homework before the ads run.

Core philosophy:Sell the most "right" product to the most "fit" person.

First of all, we want to determine what type of our products are. Once we've decided on the type, we're going to choose the right area, and there are two very different things to do at this point:

I. Since it is not known what area is appropriate, let the outcome determine the region. Regions do not limit, look at the performance analysis after advertising, and then do the region's accurate delivery.

2. Judge from your own experience which regions or countries may be interested in your product. 

Background checks:Once you've identified the launch area, you'll need to make further changes to your selection based on factors such as climate, popular style, and cultural background. Through detailed background checks, we need to determine not only our product materials, but also the launch time, release position and so on. Background checks before ads run are important. Without this part of the survey, even if the appropriate area is selected, the ad results will not achieve the desired results.

Well, that's the whole point of learning the second issue of Facebook ads from scratch today. Let's hope the little partners get something. We'll see you next time