In this chapter, you'll learn about all the different types of Facebook ads. You'll also find answers to a number of popular questions, including:

What are the different types of Facebook ads

What are the specifications for each type of ad?

Examples of different Types of Facebook Ads

Why it's important to use the right type of ad

What's the best way to use Facebook's ad types?

One of the most common uses of Facebook ads is to bring traffic to your site. This can be to increase the overall reach of your site, or to direct users to the destination page to purchase your product, sign up for instant messaging forms, or participate in other types of activities.

There are many types of ads on Facebook, such as:

Link Click Ads link clicks on the ad

Video Ads video ads

Picture Ads image ads

Boosted Posts promotes ads

Mobile App Dowlod Ads mobile app download ads

Desktop App DownloAds desktop app download ads

Event Ads event ads

Local Awareness Ads local ads

Offer Claim Ads offer ads

Carousel Ads carousel ads

Dynamic Product Ads dynamic product ads

Page like Ads Page Like Ads Page Like Ads

Page Post Image Ads Home Image Image Ads Image Ads

Page Post Video Ads Home Video Ads Video Ads

Page Post Text Ads Page Text Post Ad

……

Are you starting to dazzle with many types of ads? Now let's divide it in the ad target dimension, and when you actually create an ad, just choose the right type of ad based on the ad goal you want to achieve.

The classification of advertising goals we already talked about in the last chapter, if you are not very clear, you can clickHere.Check it out.

For businesses that are mainly interested in bringing traffic to the site, Facebook's ads are as simple as possible, such as the types of ads mentioned below:

Facebook link click ads (Link click Ads)

It basically looks like a simple post, except that it's sent to people who aren't your fans yet. At the top of the ad, users can insert a simple text elaborating on your link and then use the image to catch the user's eye. Linked ads are characterized by the fact that users will eventually be introduced to the site regardless of where they click. The whole picture or title, all kinds of text is a click button.

Attention:

Recommended picture size: 1200 x 628 pixels

Ad text: 90 characters, 125 characters (maximum)

Title: 25 characters

Link description: 30 characters

Suggestions:

Creative to have a focus, focus on product highlights, do not tile the product, by adding some popular elements to add the attraction of the picture.

There is not too much text in the picture, in addition to discounts, trademarks and other necessary information, other information reflected in the case.

Ads with a large amount of text on Facebook need to be reviewed, with a lower priority than ads without text. Recommended ads Chinese 20% or less of the image.

Facebook Video Ads (Video Ads)

After you put the entire ad message into your video, users can see it anywhere, anytime. Ad video has the advantage of attracting users' attention more than images and text, and data shows that Facebook's video ads show 10-30% more than image-based ads. Typically, a few seconds before a video ad determines whether a user will continue to watch the video, so it's important to get people interested in your video in a matter of seconds.

But the downside of video ads is that you can't get people out of Facebook and into the site. So it's necessary to add CTA to the video at this point.

Attention:

Recommended length: 15 seconds, 240 minutes (maximum)

Video size: 1200 pixels wide x 675 pixels high

Video aspect ratio: 9:16 to 16:9

Video resolution: 720P (minimum)

Video file size: 4GB (max)

Video file format: . MP4 or .MOV file

Suggestions:

Short video is the current hot spot, the video is too long users will not watch, the video is too short to reflect the information is too little, so the ads as far as possible to control around 15s. Facebook would prefer to recommend the ad if the video was below the right length, according to Blue Han Interactive's senior optimizer.

The first 3s of a video are important, and it's about whether the customer has a deep understanding of the ad, so the first 3s of the video need to be attractive enough.

For e-commerce, the purpose of advertising is basically to let users buy behavior, the following forms of advertising are more suitable.

Facebook Carousel Ads

The most common ad now is the Carousel ad. Businesses can choose ads based on the interests of their target audience. Each ad can contain an image or video and can be automatically looped or swiped by the viewer. This kind of advertisement can bring the user a wealth of product information at once. To maximize the impact of Carousel ads, you need to arrange them in a story-telling format so that viewers can see the entire ad from start to finish.

Attention:

Image size: 1080 x 1080 pixels

Image aspect ratio: 1:1

Image file type:. JPEG or .PNG file

Video length: 15 seconds, 240 minutes (maximum)

Video size: 1080 pixels wide by 1080 pixels high

Video aspect ratio: 1:1

Video resolution: 720P (minimum)

Video file size: 4GB (max)

Video file format: . MP4 or .MOV file

Suggestions:

Pay attention to the interactive nature of carnation material, creativity to induce customers to stroke carnation pictures, subtly receive more information.

Carnation because it can display more than one picture, so a variety of styles of multi-color products can be used for promotion.

Facebook Canvas Ads (Collection/Canvas Ads)

This type of ad is appropriate if your audience tends to shop on your phone device. Canvas advertising is useful for businesses that want to create immersive experiences. Canvas ads contain videos, images, and rotations for users to interact with. There's even a tilt turntable feature that immerses content. In addition, you can tag products for users to read catalogs, read reviews and view videos, and purchase them.

Note 1:

Image size: 1080 pixels x 1920 pixels

Image aspect ratio: 16:9

Image file format: JPEG or PNG

Number of images: Up to 20 photos

Recommendation 1:

Although the full-screen image is 1080 pixels wide and 1920 pixels high, you can make the image wider for tilt-panning.

Note 2:

Video size: 1080 pixels x 1920 pixels

Video resolution: 720p (minimum)

Video file type:. MP4 or .MOV

Video aspect ratio: 16:9

Recommendation 2:

Facebook recommends that you position your video vertically, as it visually indicates that the viewer may be holding the phone side by side.

You can add as many videos as you want to your canvas ads, but it's not recommended to run collectively for more than 2 minutes. Long videos can cause video to take too long to load, reducing user engagement.

The average user can only use 30 seconds of canvas advertising, so longer videos result in less complete views. Longer, richer videos tend to perform better on Facebook ads.

Facebook Dynamic Ads

Dynamic ads are aimed primarily at people who have already entered your store and learned about you. Its purpose is to guide the customer twice.

While dynamic Facebook ads may seem no different from other ads, their settings and features are unique. Instead of creating ads for individual products, you create a template that automatically populates ads and provides information about products or services extracted from datafeeds.

Dynamic ads are targeted at people who are interested in your product. Facebook can extract information from your Facebook pixels and SDKs and show ads to people who show interest in your product by taking action, such as clicking on an ad or referping to a product on your site and adding it to your shopping cart. This type of ad shows mostly product information that users have recently viewed.

The process is largely automated because creating a single template provides the right product to the right users. This means that the biggest benefit of dynamic ads is that merchants tend to get more conversions at a lower cost-per-click .

Once your product has been added as a dynamic ad, it will be automatically created and populated from the data source provided, and items will be automatically recommended based on the user's past behavior.You can choose to display all of your products or products that customers have viewed, or you can add them to your shopping cart or purchase them. Dynamic ads can appear as acarlyted or single-image ad, and a single template will run ads on desktop and mobile platforms.

The most important thing about dynamic ads is to target the right audience. Facebook allows you to target people who haven't purchased yet but are interested. You can exclude users who have recently purchased from you to avoid paying users who are less likely to purchase. You'll also be asked to set a window retention time, and Facebook recommends placing it within 30 to 90 days to increase your ad's exposure.

Facebook Lead Ads

Facebook lead ads are used by businesses to collect contact information for potential customers. Lead ads allow users to provide their information (such as name, phone number, email address) and sign up for more information or request download resources.

Attention:

Image size: 1200x 450 pixels

Image aspect ratio: 16:9

Image file type: JPEG or PNG

Number of images: 20 photos (maximum)

Suggestions:

Although the Facebook lead ad will display a 400 x 150 pixel image, it should be 1200x450 in size.

For pre-preparation and steps for setting up lead ads, identify the following QR code download instructions.

In addition to e-commerce, there are many offline stores that advertise on Facebook, such as convenience stores. Their ads are mainly designed to attract people to offline stores.

Local Ads on Facebook

This traditional brick-and-mortar store is not suitable for widespread advertising. Ads can only be directed to local users. Facebook's awareness Ads is best suited to this group. These ads are only sent to people who sign in to a specific region. Basically, there will be CTA languages like "call now" or "get directions". Direct contact information and map navigation help users make purchases at the store.

Facebook Event Ads

This kind of advertising is suitable for specific event activities. For example, the company held a meeting, Valentine's Day special events and so on. It publishes invitations based on geographic location and audience. Once the other person clicks "join", they will be able to receive an activity reminder.

Offer Claim Ads

There's also an event ad that shows offers in an ad. This kind of ad is an e-coupon that can be redeemed by clicking on the ad. Offer ads can give consumers different types of coupon codes, text codes, barcodes, QR codes, etc. Depends on the settings of your business. These coupon codes can be used in brick-and-mortar stores or online.

Keep in mind that you can't edit or delete offers you've created.

Suggestions:

Offer exciting discounts. When you create a offer, there is no minimum discount or price, but usually the larger the discount, the better. Offers that offer free goods or at least a 20% discount usually attract more people than offers with lower discounts.

Use eye-catching pictures. Photos of a user using an item are usually more convincing than photos of the item itself, and both photos often perform better than the merchant logo. Note that in most cases, the Page profile picture will also appear next to the Facebook offer.

Set a reasonable due date. Give users at least a few days to view and favorite offers, and set aside some time for them to share offers with friends on Facebook. The most reasonable offer is valid for 7 days.

This type of ad, as long as people with a Facebook account are well-suited, is how to do better on Facebook. Most people should want their posts and their pages liked. Although being liked has no particularly direct relationship with the issue of customer conversion. In fact, only 1% of people who "like" your Page will actually visit your Page.

In theory, if someone "likes" your Page, all your posts will appear in their feed. It's just that, because of Facebook's policies, fewer and fewer commercials now appear on users' front pages. Typically, users need to scroll through the page until the end to see these ad-like posts.

Facebook boost posts

The simplest ad is Facebook's promotional post, which Facebook recommends when an ordinary post on a corporate account is highly engaged. That is, by paying for the post to be made known to more people.

If your post is really highly engaged, by a lot of people like, this time to do this kind of advertising can also, after all, will let more people know you. However, this Boost Ads is generally not recommended.

Facebook Page Like Ads (Page Like)

This kind of advertising is suitable for specific event activities. For example, the company held a meeting, Valentine's Day special events and so on. It publishes invitations based on geographic location and audience. Once the other person clicks "join", they will be able to receive an activity reminder.

Offer Claim Ads

Facebook Page Like ads are unique in their format because they focus on user engagement. With this ad format, you can create posts that engage people and share stories about you to build brand awareness. Analyzing your pages like an ad can help you understand what's most likely to drive user engagement. When people like your Page, your posts appear in their News Feeds with posts from their friends and family, so you can increase the visibility of your business and reach new customers.

Event pages like this are designed to appeal to people who might be interested in your brand and posts, so you can increase your attention. Users are less likely to like, share, or comment on content that appears to be an ad. This means that dynamic and interesting content is more valuable than content that focuses on sales. When trying to determine whether your ad should contain an image or video, allow your content to specify the format you choose. Although videos are more engaging, brightly colored and visually appealing images may be more compelling than regular videos.

Note 1:

Image size: 1200 x 450 pixels

Image aspect ratio: 9: 16 to 16:9

Image file format: . JPEG or .PNG file

Note 2:

Video length: 15 seconds, 240 minutes (maximum)

Video size: 1200 x 450 pixels

Video aspect ratio: 16:9

Video resolution: 720p (minimum)

Video file size: 4GB (max)

Video file format: . MP4 or .MOV file

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