Advertising strategy and creative advertising agency project tender announcement
1. Project name:
Advertising strategy and creative advertising agency projects
2. Project overview and scope of tender
Geely Automotive Advertising Strategy and Creative Advertising Agency (Brand Research and Product Positioning, Market Analysis Monitoring Research, Advertising Strategy and Creativity, Integrated Promotion Strategy and Creativity, Internet Strategy and Creativity, Store, Terminal Creative Design, etc.).
3. Bidder qualification requirements
3.1 The company must be established before 1 January 2011, a well-known domestic and foreign 4A advertising company, must have an office in Chinese mainland, the office must be established before 1 January 2011;
3.2 The company must have 3 years or more to serve the customer's qualifications, set up in Chinese mainland office of various types of professionals a total of more than 200 people;
3.3 Strong brand research and product positioning capabilities, market analysis and monitoring and research capabilities, advertising strategy and creative capabilities, integration and promotion capabilities, Internet strategy and creative capabilities, store, terminal creative design capabilities.
3.4 For the third consecutive year (2014, 2015, 2016), the average annual fee for strategic creative services for a single automotive customer is not less than RMB 5 million, and the total annual fee for strategic creative services for all automotive customers is not less than RMB5 million
No less than 10 million rmb. (It is necessary to provide supporting documents for contracts, planning programmes, etc.);
3.5 Have a professional and efficient experience and stable staff of the service team, equipped with full-time professionals in Hangzhou for special services, team personnel must participate in the tender, and at the time of bidding to report the team candidates, clear team structure, staffing.
4. Bid registration
4.1 How to register
4.1.1 For bidders who wish to register, please register at zb.geely.com and check the seller's handbook for the electronic tender procurement platform on the home page. Failure to register in this manner is considered invalid.
4.1.2 - Deadline for registration: February 8, 2017
4. 2 Registration information
The following registration information should be submitted to our designated location for review, including the following but not limited to:
a, a copy of the business license, a copy of the organization code, a copy of the tax registration certificate
b, qualification level certificate;
c, similar project performance certificates and supporting materials (contract scans and works);
d, enterprise overview and performance capacity description;
e, financial statements.
5. Acquisition of tenders
After the registration deadline, all the registration units for the first qualification examination, after the first examination qualified to issue e-tenders.
6. The medium in which the announcement is made
The announcement of the tender was made at geelybidding.com at zb.geely.com.
7. Contact information
Tenderer:
Zhejiang Geely Automobile Sales Co., Ltd
Location:
1760 Jiangling Road, Riverside District, Hangzhou, Zhejiang Province
P.O.: 310053
Business Contact:Xu Dongpu 18667906090
Technical Contact:Ma Chao 13588085690
Bank opening:
China Merchants Bank Hangzhou Branch
Account name:
Zhejiang Geely Automobile Sales Co., Ltd
Account opening:
661084268810002
Note:
Regardless of the outcome of the tender, the bidder shall bear all costs related to participation in the tender activities.
Complaint, Report Phone:
0571-28098280 (Geely Tender Office)
Zhejiang Geely Automobile Sales Limit Company
January 24, 2017
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