Advertising costs vary from platform to platform, and investing in these bloggers is tantamount to doing it in vain
I don't know if you've ever heard of an e-commerce company. Is the same goods, the same shipping address, different platform prices are not the same. Uncle felt that, in layman's terms, a bottle of mineral water, sold in scenic spots and the usual street selling prices will be much worse.
The most obvious example of this situation is the price of the same commodity on the multi-lot, many times JD.com and Tmall half. In addition to the different marketing costs, different services, and different advertising prices, there may be differences in quality, but forDo platform B2CBrands, not in the quality of products up and down.
Uncle Tiger's side also has a ready-made case.On November 10 this year, for his family's products rice wash pasta milk, cleansing bubbles and moisturizing milk were launched. Why the difference?
First, wash the milk and cleanse the bubble withAnd.There are cooperation, in the content of the KOL article put the only product club shop small program and JD.com shop links, but the bloggers are not the same;
In addition, the price is different on different platforms. Like what."Mi-pop noodle wash" and "cleansing bubble" inOn the platform, the two pieces are also as long as 37.9 yuan and 49.9 yuan, respectively.
AndOn the platform, the prices of 2.8 percent and 4.4 percent are 56 yuan and 52 yuan. Also 2 150ml and 150g, the price on JD.com is significantly lower.
In this regard Uncle Hu is not professional, can not say why the price on JD.com will be so low, but Taobao Tmall's marketing costs are getting higher and higher is well known. And from this price is not also can be seen, JD.com cosmetics category traffic is not as good as only the product will?
In this launch did not put on the only product club shop link, indicating that there is no co-operation with its concessions. And why only with JD.com cooperation between two products, uncle do not know. Or.Comment area has no professional friends, would like to ask about different products corresponding to different platform delivery methods。
Compared with the launch operation between platforms, Uncle Hu is more familiar with the public number data true and false analysis. The accounts were monitored on December 11th, more than two weeks after the uncle wrote. The results are as follows:
There is a lot of moisture: The proportion of data anomalies is 60% to 100%;
Moisture is present: The proportion of data anomalies is between 20% and 60%.
It's been so long that half of the data haven't come out, and the rest is hydration. On closer inspection, it was found that the bloggers who did not have the data belonged to the same company.the level of delivery can be seen.
, which has 10 public numbers,This time cast 3 places, the promotion of products areon the cleansing cream and cleansing bubbles. Coincidentally, all three were added to the new list on February 20, 2019. This estimate of the number of active fans gap is so large, the company does not consider balancing?
All three bloggers have promoted it, the end of the article is attached to the product club shop small program. The content of each article is not the same, it does not seem to be a draft, but a moment 52 yuan, a moment 56 yuan, a moment and 43 yuan, their sister public number is not unified under it? Also, 150g on 150g bar, write a 150G so that Uncle Tiger thought it was memory...
Oh, look closely, 56 yuan that is cleansing bubble, but, the first two push is 79 yuan...
Apart from.，And.It hasn't been written in two weeks since December 9th, and there are half the signs of fake bloggers. Uncle went to turn over the history of these two bloggers article, a month sent 4 or even less, advertising is one after another, reading unevenly, it is difficult not to brush according to how much advertising costs?
The frequency with which the two posts and ads are received is surprisingly consistent. Although there is no data support, but fromThe ratio of reading to how much you read, and the ratio of reading to commenting on the first like, there are also false commentsyou can see how fake their data is. (ps: LeftPush.Wash the face towel this, in fact, there are many other products in front of the grass recommended, but the author in the comments area unanimously replied is the face towel is good to use, fan message is also the wrong answer to the question)
Between monitoring the data came, October 14 at 18:00 to promote the little green bottle of the antelope this "SAYUKI anti-early old train started!" Don't get in the car yet! , its reading and watching the growth trend is like this.
Blue reading, red reading, green comments.SAYUKI beauty diary
The curve is so straight that it proves that the data changes so hard that it's either together or not. Under normal circumstances, this is not possible.
Read the first paragraph: Burst faults after uniform growth.
18:35, reading 7321
19:00, reading 12213, up 4892
19:27, reading 16982, up 4769
19:53, reading 19996, up 3014
21:21, reading 19997, up 1
Second paragraph: 6:03 starts to rise faster and faster, 1 hour brush 3w reading.
6:03, reading 21395
6:34, reading 27552, up 6157
7:06, reading 50923, up 23371
The third paragraph: more than 2 hours to rise 1 reading case, 20 minutes up 1w5.
9:21, reading 50924, up 1
9:42, reading 66145, up 15221
Even in the amount of watching also brushed 200. This reading is always after 2w iron is not normal, because the data before 18:35 is not monitored, so there is no way to accurate its true rate. Then take a look at the following December 22nd 20: 25 release of "Today's Peach Girl Online!" The powder in the winter is still moving.
The data in this daily article looks more at a glance. 400 in the look is all brushed the next day, this time reading also just rose 400, it seems to be matching.
Reading, after 20:44 is weak, half an hour is also up about 1000, but 21:22 - 21:36, 14 minutes can rise 4000 reading.
After 5:11 began to read the growth, it seems to have more heart, that is, the brake brake hasty.
Brush volume is over before the comments are released, quite a step ah. Judging from the situation in this daily article,The blogger's real reading level is less than 1w Oh, it's estimated to be only a dozen。
The above describes the situation of the three bloggers, howeverIts other public number reading is not low, many are also Uncle Tiger pickpocketed, like 、 、 、 、 , but they're all immobile 10w plus numbers.
Such a high reading, feel that the company's offer will be relatively high, but the proportion of brush is also very large... It is recommended to touch less as well. Have any friends who have voted for this company? How did the chat work?
, with the subject public number has seven. This timeLaunchedAnd.Uncle won't code, still haven't ritten since December 9. Their road numbers are the same, easy not to send a message, followed by the ads are the same, and in a month, the majority of advertising.
It's a shame that the data can't be monitored. However, these bloggers can not stand careful assessment, has already cast advertisers estimate that they have suffered too much.
Here are two 10w plus beauty blogger data out, and take a look.
At this point, it looks likeThis launch of the conversion bloggers are looking for this year's entry into the new list soon ah, the launch team is really lazy ah, these seem to read high, the number of active fans is also high newcomers, it seems that the data is good, perhaps the price will be lower than the elderly.Mix Muffy
Take a look at the promotion on December 21st at 18:40Aunt towel this "2020 aunt's new style, is this skin care level" natural aunt towel! 》。
When reading growth just slowed down, it went up in a wave of 2 minutes 173.
At this time, reading can only rise by a few tens per minute. But 10 minutes later it started to soar again, brushing 1w8. Other words.The blogger's real reading is about 3w。
The next 5w was at 10:20 the next day and lasted 2 hours and 50 minutes.
Finally almost forgot to brush in the look, so 14:23 to start, 15 minutes to complete the 500 in the look.
In this way, 2w-plus real reading, 20-plus real reading, this is normal.
Uncle Tiger only monitored the blogger's article because he had not sent it between December 8 and December 22. And only a month to send 2 to 3 articles of his ads to receive more ferocious.The new goddess
Did you find out?Black Five's appearance rate is particularly high... Its December 22 at 20:35 this article, "Autumn and winter skin care do not know how to do?" It's enough to read this article! , read and look at the growth trend chart below.
You can see that you brush it twice when you look at it, and it's all done the next day.
It's great. Six minutes after the publication of this article, that is, 20:41 or 1, this is a bit surprising, even if Uncle Tiger's lowest reading is not the beginning of only 1 reading. Is it a WeChat background system failure?
Starting at 20:43, read hundreds, if not system problems,That... The real reading of this article may be as much as 2000 plus。 But the next trend is very ferocious, 1 minute 700 plus, 3 minutes 2000 plus.
At 20:58 the reading growth slowly slowed down again, 1 minute 200 plus, to 13 minutes at 21:11, reading growth of 2000.
After reading, every 13 minutes or so the increase is multiplied, after 21:46, it becomes 10 minutes hundreds of increases, or even 20 minutes can only rise by 10 reading, the fault is very obvious.
21:25, reading 22986, up 10560
21:34, reading 33512, up 10526
21:46, reading 36836, up 2724
21:56, reading 37586, up 750
22:11, reading 38672, up 1086
22:27, reading 40021, up 1349
22:47, reading 40036, up 15
The last wave began at 5:09, a common practice today, all around 5 o'clock began to grow slowly, resulting in the illusion of a real reader.
5:09, reading 40937
5:45, reading 41568, up 631
6:21, reading 42671, up 1103
7:07, reading 45227, up 2556
7:49, reading 49333, up 4106
8:25, reading 56048, up 6715
9:01, reading 66492, up 10444
9:37, reading 84035, up 17543
10:13, reading 95844, up 11809
10:23, read 100001
Feel the rising trend, and the last 10 minutes of the 5000 straight up to the speed of 10w plus, which is the beginning of the text can not feel the ferocity. The least good first 5 minutes also have to have 5000 plus bar.
So this blogger in Uncle Tiger's view, the truth rate is afraid is not to 1%...
Today's pickpocket blogger ROI is not finished,Such a delivery should be to reduce costs, but have to polish their eyes ah.
And.Are the traditional e-commerce platform, the value of traffic is one hand-pressed, the other end is also the rising social e-commerce bite, so that the brand will be charged a deposit, advertising fees and sales commission will be lower.
As Unilever's old cosmetics, can attract a small number of new customers, unless in advertising marketing can be combined with modern trends to do more innovation. At present, Uncle Tiger has not seen, but a few big names have done feng shui.
Therefore, Uncle Hu suggested that the above mentioned several companies can avoid, it is best to come up with a few new ideas can make a good reputation of several KOL to help publicity. Spending money also has to be amazing, those who don't itch not much people will pay attention.
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