The cost of running ads
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How do I charge for jitter streaming ads?
Jiyin supports CPC, CPM and CPT and other advertising billing methods, advertisers can choose according to the advertising budget suitable for their own advertising products billing methods, in order to achieve the best advertising costs, with the least advertising costs to bring better advertising conversion.
Jiyin advertising currently supports the purchase of CPC, CPM and CPT billing methods, CPC and CPM billing methods for information flow advertising purchases, and CPT is applicable to the purchase of open-screen advertising, the following details of these three billing methods and its advantages and disadvantages.
1, according to CPC billing
According to CPC billing is based on click billing, the current price of a CPC of jitter streaming ads is 0.2 yuan, that is, the user clicked on the advertiser's ad link, Jiyin advertising system will charge advertisers 0.2 yuan of advertising fees.
The advantage of pc-based billing is that advertisers only pay for clicks on ads, i.e. only if our ads are simply clicked by interested users, which has the advantage of significantly increasing the conversion rate of our advertising dollars. Because the person who clicked on the advertisement may be interested in our advertisement, although the person who clicked on the ad is not necessarily interested in the advertisement, but it is certain that the person who did not click on the ad must not be interested. So by billing on a cpc-by-cpc way, we can pay only for potentially interested advertisers, saving us a lot of advertising costs.
According to the cpc billing method is suitable for advertising budget is relatively small, the advertising conversion effect requires higher advertisers, we choose to bill according to the cpc way, can reasonably grasp the consumption budget, in the limited cost, as far as possible to enhance the value of advertising, bring better conversion results.
2, according to CPM billing
Billed by cpm is billed for thousands of exposures, the so-called exposure is advertising video appears on the user's mobile phone screen, regardless of whether the user is watching, are recorded as an exposure. At present, the price of a CPM for jittery information flow ads is 4 yuan, that is, advertisers choose to charge according to exposure, advertising every thousand exposure display, jitter charge advertisers 4 yuan advertising fees.
A significant advantage of the exposure fee is that its price is cheap, when we choose to charge by exposure, regardless of whether the user clicked on the advertisement, shake the sound in accordance with the form of exposure deduction, that is, the advertisement show 1000 times charge 4 yuan, then each show 10 times only 4 cents, this fee is still very low. On this basis, we can optimize our ad video, improve the click-through rate of ads, assuming that the click-through rate of ads is 2%, the cost of a single click is only 0.2 yuan, if we further increase the click-through rate of ads, then the price of a single click can be reduced to a lower.
According to cpm billing form is suitable for advertising budget sufficient, the target audience can not do accurate pre-judgment of advertisers, their own has a strong brand influence, has a strong advertising creative ability of advertisers, through a large amount of exposure, a greater degree of discovery of potential consumers, mining more customers. At the same time, you can save advertising costs by improving the click-through rate of your ads through better paper-making ideas.
3, according to CPT billing
Jiyin open-screen ads are purchased by CPT, i.e. by delivery time. Ads billed in the form of CPT are currently only applicable to the delivery of open-screen ads, because of the particularity of open-screen advertising, open-screen advertising only supports purchase in the form of CPT.
Jitter ads can run in industries such as QP WZ BC CP
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