Baidu information flow advertising costs, Baidu information flow advertising to whom to do? Baidu information flow three charge prices
Baidu information flow how to put, Baidu information flow account building, Baidu information flow promotion account opening!
What are the benefits of Baidu's account opening, such as a sea agent?
1. Furuhai advertising, Baidu first-class agents, policy beautiful.
2. Furuhai agents, the whole industry to open an account, with or without a license can be.
3. The next household is super fast, basically the next household on the same day.
4. Hosting on behalf of the operation, you only need to provide the website, the rest are given to us.
5. Furuhai has an independent operating department, 8 senior bidders, engaged in various industries custody operation experience of more than five years
6. Open an account cooperation, you can first account to you, and make your website
7. After you get your account, sign a formal contract to protect your interests
8. Arrange pre-deposit to the company's legal person account, cooperation worry-free, safe and reliable!
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Baidu information flow advertising optimization skills
In the limited text and pictures, how to attract the user's attention, stimulate the user's desire to click is a lot of advertisers are thinking about the problem. In other words, advertisers' messages are only exposed, and no clicks can be said to be not a successful marketing.
Today we take Baidu information flow as an example, from advertising how to find the right entry point? How do I get a title with a desire to click? How do I choose material to be more attractive? Three directions talk about how creativity affects the transformation of ads.
1, special rhetorical method (highlight the focus, lift the appetite)
Example: 5 must-read rules for women's winter brazen
Optimization: Women's winter face 5 must-read rules, the third star is in use
2, turn rhetoric (to create contrast psychology, enhance curiosity)
Example: The story behind a woman's winter face
Optimization: The story behind a woman's winter face, tears running after knowing the truth
3, suspense curiosity rhetoric (inspire curiosity)
Example: The secret of a million monthly sales of tyrile milk tea
Optimization: The secret of tyle milk tea selling millions a month is this!
4, contrast contrast rhetoric
Example: The cradle of The New Oriental to train senior chefs
Optimization: New Oriental tells you the difference between a monthly salary of 3000 and a monthly salary of 10,000 cooks
Fourth, the title of the text creative - from the public psychology
People have a kind of people's psychology, the Internet era, idols, Internet red, hot events, etc. have become the wind of the public.
1, digital rhetoric (digital to create the wind of public opinion)
Example: 5 must-read rules for women's winter brazen
Optimised: Read a day breaking 100,000 plus, women's winter face-raising revealed
2, star-studded rhetoric (fans create event heat)
Example: 5 must-read rules for women's winter brazen
Optimised: Angelababy's winter skincare tips, followed by 500,000 followers
3, situational rhetoric (scenario-building hot events)
Example: Greenfield New Property Listing
Optimization: Magic re-emerged in the middle of the night queue to buy a house, green space new plate burst sale
V. Title paper idea - heart chicken soup
Chicken soup will not be tired of drinking more, simple language can always touch people's hearts, resonate.
1, borrow the famous rhetoric
Example: Thyssoly sweet wine, the nature of change
Optimization: A thousand people have a thousand Hamlets in their hearts, and Leigh has made you a thousand faces
2, improve the style of rhetoric
Example: Persistence will win
Optimization: Give up the sure failure, insist on the possibility of success
Sixth, the title of the paper creative - to the number of seats
After describing a thing or a common phenomenon, let the user resonate with themselves. For example, constellations, genus analysis and other corresponding people have a very desire to read.
1, implied rhetoric (insinuations to cater to consumer psychology to stimulate curiosity)
Example: Melon used car, let your second-hand car price close to the new car
Optimization: In line with these features, your used car can sell for the price of a new car
2, contrast rhetoric (contrast to meet the psychological demands of consumers)
Example: Lily.com's most professional dating platform
Optimization: North to the wide marriage and love zone, single Beijing households, cars have a house, in lily network and so on you
Seven, the title of the text creative - fear
1, fact modification method (with facts to increase the sense of urgency)
Example: xx air purifier effectively filters PM2.5 to purify air quality
Optimization: Beijing haze explosion table 500, what kind of purifier can save us
2. Second-view rhetoric (amplifying fear and stimulating demand)
Example: 5 fruits are preferred daily to nourish the face
Optimization: 5 cancer-proof fruits are preferred daily
Eight, the title of the text creative - emotional resonance
Titles that look surprised, make sense, and carefully analyze the oilyness of identity resonate well.
1, descriptive rhetoric (praise or affirmation)
Example: Disney's top 5 best projects
Optimization: I dare say so! This is Disney's top 5 projects!!!
2, narrative poetry rhetoric (emotional expression link users)
Example: mini lets freedom conquer the road
Optimization: Don't say the only mountain you climb is the morning peak
3, anthropomorthy rhetoric (character language infects users)
Example: Southern black sesame paste, all strong fragrance warm
Optimization: Southern black sesame paste, mother's craft, home taste
NO3. Attractive creative material
Everyone is a visual animal, how to make the flow of information picture material called eye-catching sharp? We from the color, style, elements, characters, text 5 aspects to introduce you to the material's power point.
First, creative material power point - style
What style is better for your customers?
Baidu information flow advertising has three forms: large map, three map, single map can be in accordance with customer demand for their own choice.
Second, creative material power point - color
What color attracts the eye?
The color matching of information flow ads should conform to the brand tone, clear, eye-catching and impactful, and have visual attraction to users.
Third, creative material power point - elements
What kind of elements click more?
The elements used in the image footage should select the element that the customer has copyrighted, or you can choose to take a selfie or not copyright the image.
Fourth, creative material power point - people
What kind of character resonates more?
The characters in the material should not use portraits of unspoken celebrities, stars, etc.
V. Creative material power point - text
What kind of text is more attractive?
Text should be simple and direct, so that users can directly accept the information to be delivered.
If you want to do Baidu information flow promotion, you can contact Furuhai marketing consultant,Start your marketing journey and get a high return on your promotion
Baidu information flow advertising introduction
Baidu information flow advertising is in Baidu information flow (Baidu home page, Baidu paste bar, etc.) interspersed in the information flow of native advertising, relying on Baidu large platform resource advantages, with baidu big data resources, Baidu brain and AI innovation technology and other technologies, efficient and accurate touch brand potentialIn the guest group, break the bottleneck of content homogenization, content marketing and brand exposure are two-in-one.
Mass high-quality traffic is covered by hundreds of millions of users
Baidu big data accurate positioning information accurate touch high potential users
Baidu big data according to user interests orientation, crowd orientation, geographical orientation, scene orientation, basic attributes accurately lock high-potential users.
Baidu information flow advertising location
Baidu information flow ads include mobile Baidu information flow, mobile Baidu browser information flow, mobile phone Baidu paste bar information flow.
Baidu information flow advertising case
Furuhai Advertising:
Online promotion of one-stop, website production, program development, domain name registration, station building, servers, bidding account opening, account construction operations.
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