Cofco stopped supplying light food raw materials, the division was questioned about advertising costs, the Swiss incident affected partners
Mr. Rui, who continues to dominate the headlines, has been the face of another wave of discussion in recent days over its share price boom. Some media have noted that some light food products on its App platform have been taken off the shelves. A form circulating on the Internet shows that the suppliers of products such as Ruiyin Coffee, Crispy and Sandwich have been changed from Cofco to Bai Jiayi and Xinguo.
The company later responded that it was still working with Cofco. However, after the financial fraud and the de-listed market, the supplier was affected, and the emergency evacuation was a fact.
Rui said he still maintains cooperation with Cofco
Recently, One of the three major light food suppliers, Cofco, has ended its cooperation with Ruiyin. The supplier of baking products such as Shikang, crisps and sandwiches has been replaced from Cofco with Bai Jiayi and Xinguo. It is reported that Bai Jiayi, Xinguo and COFCO, has been a supplier of Ruiyu coffee, one of the shareholders of Bai Jiayi for the United States food company Baimai.
In response, Swiss Coffee said it has been working closely with Cofco and that the two sides still work together on nut products.
It is understood that light food products for the Swiss lucky product section of an important link. In 2019, Swiss Coffee launched the BOSS Lunch Series, which includes Sichuan-flavored chicken silk pasta set, cherry tomato cereal box, tuna cereal salad, classic beef mashed potato salad, and more.
Earlier, Rui Yu had held a press conference specifically for its light food products. At the time, it claimed that Rui lucky not to produce any light food, the light food products on the line is with the British fresh food company Baikafu, the United States Baima, Cofco Group three light food suppliers.
It is understood that the current BOSS lunch has been off the shelf. In this regard, rui lucky said, Swiss light food product line adjustment is mainly based on the normal adjustment of consumer behavior. Up to now, Ruiyin new products have been on the market, there are recently seven new breakfast products, Japanese breakfast eggs and Dole sweet corn grains and other products have been listed in stores across the country.
Previously, in the launch site of unmanned retail, Ruixuan and PepsiCo, Nestle, Fonterra, Shelley, Louis Duff, Oran, Cofco, Hij, Yili, Mengniu, Kylie Friends, Kalobi and other 14 of the world's top suppliers launched the launch ceremony of unmanned retail strategy.
It is not difficult to see that the cooperation between COFCO and Ruiyin is not limited to the supply of light food raw materials, the current cooperation between Cofco and Cofco has not been fully interrupted. Zhu Danpong, a Chinese food industry analyst, said that based on the information available so far, the company now has more than 9 billion on its books, so the entire supply chain and operations of the company are still normal, and Cofco's decision to stop the supply of light food raw materials is only an option after its consideration.
Suppliers are affected
In fact, since the financial fraud incident, its suppliers are also facing a crisis, many of which are planning to withdraw.
At present, Ruiyin Coffee in China now has more than 3,000 stores, a large number of suppliers, including coffee machines, coffee beans, dairy products, other food, packaging, courier, advertising and so on. According to previous media reports, such as syrup supplier Fabbi, fully automaton supplier Franke are planning to cancel the cooperation with Ruiyin.
According to industry practice, food procurement contracts typically use a pre-supply, post-payment procurement model and set up payment periods, which typically range from 30 to 90 days. This led to the financial fraud of Swiss Coffee, suppliers had to consider whether the outstanding accounts could be recovered on schedule, and whether the inventory already produced could be supplied as planned in the future.
Taking coffee beans as an example, the largest coffee bean supplier disclosed by Ruiyu is not Taiwan's largest roasting company Yuanyou Enterprise Co., Ltd., but the latter's branch in Xuancheng, Anhui Province - Liyu Food (Langxi) Co., Ltd., all coffee beans of Ruiyu Coffee are independently processed and produced by Liyu.
In an interview with the media, the company said that the current cooperation with Rui Yu is still continuing, but is looking for resale opportunities to digest inventory.
At this stage, Swiss coffee has been the United States investors to file a class action, may face huge compensation, suppliers can not help but worry about the company in Ruiyin affected or even a broken capital chain, loss of follow-up payment capacity.
Professionals noted that in the event of such a situation, the supplier, as the first performing party, risked loss if it continued to perform under the original contract. However, if the first performing party does not perform according to the contract, has titable refusal to supply, and may constitute a breach of contract, the other party sued to pay the breach of contract.
It is worth noting that, as a co-d'ad co- operator, The Media has also been affected. Some media reports said that the media may cooperate with some customers to inflate advertising costs.
On May 27, Centrest Media issued an announcement in response to the Shenzhen Stock Exchange's inquiries. The announcement said that after self-examination, there is no cooperation with customers to inflate advertising costs. In response to questions from the relevant media about whether the company, as one of the advertising suppliers of Swiss Coffee, cooperated with customers in inflating advertising costs, it was concluded that the full amount of sales revenue achieved by the company had been recovered for two years and one period.
Recently, Rui Yu because of its share price bottom rebound and once again caused heated discussion, the company's future direction is even more uncertain.
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