How to run today's headline ads
Today's headlines a variety of paid delivery methods, good results are king.
First, pay by display
When your ad shows you need to pay, the amount you set will not exceed the amount you set.
Second, pay per click
When an ad is clicked, you'll be charged no more than you set.
Third, you can set conversion costs
All you need to do is set the maximum acceptable conversion cost, leaving the rest to the system, and the final conversion cost will not exceed the amount you set
Today's headlines open advertising accounts, advertising accounts can be divided into two types of first: the official entrance, the advantage is the formal reliable, the disadvantage is no advertising program;Â Â Â Â Â Â Â Account opening consultation: WX-13533966559 ppp999ooo is convenient and fast, only need to provide relevant qualifications can let the agent open a good account. At present, today's headline account pre-deposit advertising costs 1w yuan, 1w yuan can be used to consume; Click price is 0.3 yuan, the price according to the promotion plan itself, in the independent background. Account opening generally requires a business license, put the industry in the white list;
Today's headlines a variety of paid delivery methods, good results are king.
First, pay by display
When your ad shows you need to pay, the amount you set will not exceed the amount you set.
Second, pay per click
When an ad is clicked, you'll be charged no more than you set.
Third, you can set conversion costs
All you need to do is set the maximum acceptable conversion cost, leaving the rest to the system, and the final conversion cost will not exceed the amount you set
Today's headlines open advertising accounts, advertising accounts can be divided into two types of first: the official entrance, the advantage is the formal reliable, the disadvantage is no advertising program;Â Â Â Â Â Â Â Account opening consultation: WX-13533966559 ppp999ooo is convenient and fast, only need to provide relevant qualifications can let the agent open a good account. At present, today's headline account pre-deposit advertising costs 1w yuan, 1w yuan can be used to consume; Click price is 0.3 yuan, the price according to the promotion plan itself, in the independent background. Account opening generally requires a business license, put the industry in the white list;
The first is a cpc auction ad, which is an ad that pays per click. First open today's headline advertising account, and then recharge, the creative ads to the ad space you want to serve, and then set your own bid for each click, such as you pay 2 yuan, then your ads click once will cost 2 yuan.
The second is cpm ads, which are ads that pay for exposure. 1000 exposure called 1cpm, the general price is fixed, different advertising prices are different, generally around 25 yuan.
Based on the personalized recommendation engine technology, according to each user's interests, location and other dimensions of personalized recommendations, the recommended content not only includes news in a narrow sense, but also music, movies, games, shopping and other information.
Technical features
Social and user behavior analysis:
Users can log in to today's headlines using WeChat, Weibo, QQ accounts or registered today's headline accounts. Tap interests based on social behavior, reading behavior, geographic location, occupation, age, etc. Through social behavior analysis, the user's interest is calculated in 5 seconds, and through the user behavior analysis, the user model is updated within 10 seconds after each action.
Natural language processing and image recognition technology:
Extract dozens to hundreds of high-dimensional features from each information, and calculate down-dimensional, similar calculations, clustering, etc. to remove duplicate information;
Recommendation engine based on machine learning:
Today's headlines
It is recommended according to the matching degree of human characteristics, environmental characteristics and article features.
Real-time mass data processing architecture:
Real-time recommendation, 0.1 seconds to calculate the recommended results, 3 seconds to complete the article extraction, mining, weight,classification, 5 seconds to calculate the allocation of new user interests, 10 seconds to update the user model.
Precisely target people for transmission:
Automatically identify local news and recommend it to local residents based on the user's city.
According to the user's age, gender, occupation and other characteristics, automatically calculate and recommend the information of interest to them.
Headline number
Today's headlines
"Headline" is today's headline-grabbing professional information publishing platform for the media, state agencies, businesses, and self-media, dedicated to helping content producers get more exposure and attention efficiently on the mobile Internet. As of the end of November 2016, more than 390,000 individuals and organizations had headlined. Of these, about 300,000 have self-headlines, as well as about 90,000 from governments, media, companies and other types of headlines.
Today's headline APP is the most authoritative mobile phone reading news information software, is the first information-based social applications, creative news recommendation mode, just a few seconds, you can find your favorite news, aggregate the major portals of the entire platform news, covering hot news, science and technology, finance, society, international, entertainment, segments, pictures, sports, military, automotive, etc., anytime, anywhere to share news information to microblogs, weChat, friends circle, QQ space
Software features
1, the number of users over 260 million news reading clients
2, occupying the top of the App Store news category for 24 months
3, the total daily user online time of more than 720 million minutes
4, the daily social platform share up to 10 million times
5, 5 seconds to master your news reading points of interest
Go to "Discovery" - "Take a look" browse "Friends are watching"