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I have been doing cross-border e-commerce for six years, and I have some experience in the e-commerce industry. Experience may not be as rich as other big sellers, but I'll share everything I know. If you don't understand Amazon's problems, you can note to me (V:45677606): Public No. I'm here to arrange a live class for you to systematically help you solve all kinds of problems with Amazon.

How much does shopee advertising cost?

1: Hot search terms

Hot search words must match the product highly, whether it is the product content or style material. Size. Capacity and so on have to be very precise, the current platform is semi-artificial and semi-automated to catch these stacked title keywords of the product.

2: Label

Labels are updated in real time, you can see on the hot search, the weight of the higher label, is conducive to product exposure, but this is not 10-50s, we need specific analysis, small sellers add higher weight labels, such as Nike, iPhone, etc., it is easy to give others a wedding dress, because you are a new seller, so ranked lower, in front of the sale, this big label is actually equivalent to help others to lead the flow.

Keywords can be added to the hot search words, or according to the properties of the product to set some materials, sizes or other description of keywords, you can also according to the platform recommended keywords to set some of their own titles, such as you search for Shoes, there will be a lot of prompts below, Shopee recommended keywords and your search keywords are generally very close, the use of prompts can make your title more perfect, more accurate.

Each platform will have in-site paid advertising, Shopee is taking the CPC advertising model, now keyword advertising costs are relatively cheap, but can really put keyword advertising flexible use of sellers are not many, if you are interested in it can still try more, just in time for the bonus period of paid keywords now keyword competition is smaller, so the advertising effect is also more obvious.

Now the hottest e-commerce is cross-border e-commerce. And many of the articles on the cross-border e-commerce network are outdated and outdated. I jointly connected on the big cattle organized e-commerce operators of the learning community, there are free learning resources, daily live sharing cross-border e-store group burst single technology, need to contact my WeChat: 45677606 Note: public number, not learning do not add.

How much do you have to invest to do a good job of shopping?

The so-called market positioning, in terms of market positioning refers to the product in the eyes of the target consumer relative to the competitive products to occupy a clear, special and ideal position. Market positioning needs to be aimed at the customer's attention to certain characteristics or attributes of this type of product, for which the product needs to create a distinctive, impressive image, and this image is vividly transmitted to customers, so that the product in the market has a different advantage from competitive products. For example, the main market he is facing is the Southeast Asian market, which focuses on affordable products. So how should we do a good job of market positioning?

And positioning the market from a product point of view, e-commerce operations for product selection must have their own views and ideas, can not trust the data, not to believe in the cloud, follow the wind and sell, so it is not far away.

This share of an article can not cover a lot of knowledge points, may not be able to solve your problem many times, you can and teacher WeChat: 45677606 Note: public number, free cross-border e-commerce courses. Share free cross-border e-commerce operations on a daily, first come, first 7000.

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