How to use Amazon auto-price adjustment to save advertising costs, Amazon ads pay high click-to-pay price, how to do
I have been doing cross-border e-commerce for six years, and I have some experience in the e-commerce industry. Experience may not be as rich as other big sellers, but I'll share everything I know. If you don't understand Amazon's problems, you can do it with me（V：772024802）。 I'm here to arrange a live class for you to systematically help you solve all kinds of problems with Amazon.
How to save on advertising costs with Amazon's automatic price adjustment
Regarding the automatic time-between price adjustment of Amazon ads, I'm here to give you an example, this is one of my small shops, look at clicks and deals, data from Amazon Captain www.amzcaptain.com You see, 00 During this time my shop's advertising group began to have clicks, but this time the transaction is 0,00-18:00 this time, click relatively a little more, 00 began to click more up, the transaction is also a little more. These two tables mainly have specific values, but also can directly look at the store's ad group click conversion rate, there is no doubt that the higher the click conversion rate, the better. My store advertising group in yesterday's advertising performance there were two peaks, 00 period, 00 these two times is also good. The next thing I'm going to say is, based on the click-through conversion rates in the ad reports, I set them different percentages of bidding, although it looks a bit cumbersome, of course.
Amazon ads pay a high price for click-to-click, what to do
Despite Amazon's ever-changing policy updates, Amazon gives buyers the right to free speech, so buyers can leave comments regardless of whether they have purchased the item or not. There are times when something happens. Some bad sellers will use malicious bad reviews to attack competitors. The store's well-done hot products have always been excellent in quality and customer experience. Suddenly, intensive bad reviews begin to emerge, which is likely to come from malicious bad reviews from competitors. How should sellers protect themselves in the face of Amazon's high click-to-pay price? Let's tell you a few ways: compare the basic approach. When Amazon ads pay a high price for clicks but don't work well, learning to click Yes/click on Review means that the review doesn't help "if more than a certain number and percentage of buyers click, the review will be blocked by the system" to get Amazon's official team out. Report malicious comments about the buyer: Mainly by clicking on the comments above, Amazon's performance management team handles "removal in poor reviews or relatively easy" average removal success rates of around 70%-80%, based on the buyer's account history and the relationship between the accounts. As long as a closer look at the buyer's three questions is YES or NO, and then look from his Review to show that aspect of dissatisfaction, and then for the customer's conclusions to avoid weight on the reasons for writing to remove this poor review, which is also a lot of human subjective factors in it, different Amazon customer service for the same Case processing results are also different. Even the seller's overall store approval rating seems to be customer service as a reference, we may encounter a situation when the operation of poor reviews removed; After less than two minutes Amazon prompted the review to be successfully removed, which we speculated should be a removal reviewed by Amazon: after the removal request for the bad review was submitted, be sure to pay attention to Amazon's mailbox (or The Manage Your Case Log in the background), whether or not the review was removed. Amazon will send an email to our Amazon mailbox to inform the seller of the final decision, if the bad review is successfully removed, the buyer will also receive a notification email, the buyer has the right to comment on the order again. But operational experience tells us.
What's the click price for Amazon cpc ads?
That's to see the number of ips visited every day, and the source of the number of clicks, invincible click dogs.
How does Amazon properly serve ads?
Adjusting the price of a priced product according to market demand can not always be static, when your product appears in short supply in the market, even if the price is high, someone will rush to, this time you can appropriately increase the price of the product. But if the heat in the product market is not high, it will have to reduce the price appropriately to promote sales. Adjust pricing flexibly according to market demand. Amazon pricing tips two: holiday price adjustments On Amazon has Primeday, Black Friday, Net-a-Go, Easter, Christmas and many other holidays, sellers tend to take different topics according to the time of each site promotion. Flexible pricing adjustments are needed based on the intensity of holiday promotions. With the sale of intelligent adjustment pricing and sales on Amazon can be said to be common, but tragically with the sale of gold shopping carts were robbed of orders, your orders were robbed mostly because the other side adopted a low-cost strategy to lower product pricing than you and sell your products. But you also have no way to stare at the product real-time adjustment pricing ah, but in fact you can use price adjustment software to monitor your products, the use of cool bird seller assistant monitoring products, set price adjustment rules in advance, so that when your products are followed by sales, the system will help you automatically adjust product pricing, so that the price remains below the other side 0.01 price.
How does Amazon make smart pricing?
Amazon Pricing Tip 1: Adjusting the price of a product to market demand can't always be the same, and when your product is in short supply in the market, even if the price is high, someone will rush to ask for it, at which point you can appropriately raise the price of the product. But if the heat in the product market is not high, when demand is small, we have to reduce the price appropriately to promote sales. Therefore, when the product is in the new period, according to market demand to flexibly adjust pricing. Amazon pricing tips two: holiday price adjustments Amazon has Primeday, Black Friday, Net-a-Go, Easter, Christmas and many other holidays, during which sellers tend to take different themes depending on the time of each site promotion. At this time, it is necessary to adjust flexible pricing according to the intensity of holiday promotions. Amazon pricing tips three: with the sale of intelligent adjustment of pricing and sales on Amazon can be said to be common, hard to rack products, create listing, but tragically with the sale of gold shopping carts were robbed of orders, suffering. But you know what? Most of your orders are snapped up because the other side has adopted a low-cost strategy to price your products lower than yours. This time although very angry, but you also have no way to stare at the product real-time adjustment pricing ah, but in fact you can use price adjustment software to monitor your products, the use of cool bird seller assistant monitoring products, set price adjustment rules in advance, so that when your products are followed by sales, the system will help you automatically adjust product pricing, so that the price remains below the other side 0.01 price, so that you can steadily occupy the gold shopping cart, seize more orders. Amazon pricing tips four: adjust pricing according to cost changes other cost changes such as: raw material costs increase, freight prices, labor costs or distribution costs, advertising costs rise, can be based on the actual situation of product pricing adjustments.
Amazon products FBA, just on, and opened automatic advertising, the price is also lower, can be sold for 2 days, exposure of more than 500 per day.
But is there a click? Simple calculation, the general automatic CPC click-through rate in 0.6%-2% or so 500 x 2% x 10 clicks normal ad drain we calculate in more than 10% conversion, 10 x 10% x 1 then in fact your ideal result is more than 500 exposure, but at present because the sample size is too small.
What are the steps for setting up Amazon ads?
Amazon ad settings background action 1, click navigationVertising-Campaign Manager2, name the ad plan in the ad management interface, daily budget, start-end time, set automatic keyword selection or manual selection 3, enter the information about the ad group above all filled in, ppc ads to create the completion of Amazon ppc ad set note 1.bid bid is 0.2 to 0.5 U.S. dollars higher than the cost per click, This in itself is very advantageous because the click-through price is based on the second bid plus the percentage difference between the first and second place plus the seller's performance. Simply put, there is a certain limit, not that the higher the bid, the more competitive it is. Advertising booths are very similar to search booths, search ranking is mainly determined by sales volume, conversion rate, etc., while advertising booths are determined by the buyer's performance performance and bid bid bid bid. If the seller can not find their advertising space needs to hurry to rescue their account performance. 2. Out of a large number of sellers think that as long as the advertisement can be a large number of orders, but in fact, this relationship with the product is the largest, the product for the king "if the seller has a new product, Amazon above the same model, advertising for a period of time, then we need to consider whether this product has a market, to timely analysis of advertising and pause down, if the seller's product is not a new product."
If you don't understand Amazon's problems, you can do it with me（V：772024802）。 Detailed consultation and learning, can systematically help you solve the various problems of doing Amazon.
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