Baidu promotion

Baidu promotion is Baidu's first domestic pay-per-effect network promotion method, simple and convenient web operation can bring a large number of potential customers to the enterprise, effectively enhance the visibility and sales of enterprises. "The world is very complex, Baidu know you better", more than 100 million people a day in Baidu to find information, enterprises in Baidu registered with the product-related keywords, will be actively looking for potential customers of these products to find.

Chinese name

Baidu promotion

Baidu mission

Use technology to make complex worlds easier

How to promote it

Pay by effect

A basic introduction

Baidu promotion is launched by Baidu, enterprises in the purchase of the service, through registration to submit a certain number of keywords, its promotional information will be the first to appear in the corresponding search results of netizens. Simply put, when a user uses a keyword to search, the search results page will appear with the keyword-related content. Because keywords appear prominently on the search results page when they are retrieved for a specific keyword. Such as: business owners in Baidu registration to submit "BGSEM" this keyword, when consumers or netizens looking for "BGSEM" information, enterprises will be found first, Baidu according to the actual number of clicks (potential customer visits) charges, each effective click charge from a few cents to a few dollars, determined by the competitiveness of enterprise products.

Every day, 200,000 enterprises are using Baidu promotion for network promotion. Because Baidu promotion has the following unique advantages:

★ is the world'Chinese largest search engine with a wide reach

Baidu promotion

Baidu, Chinese world's largest search engine, is the most used search engine with more than 60 million visits to Baidu Chinese day. Baidu has become the most commonly used and popular search engine for Internet users, according to research by china Computer Education Daily and Chinese consultants.

★ pay-per-effect, with the lowest average cost and high return on investment for new customers

Baidu promotion is in accordance with the enterprise to bring potential new customers to the visit billing, enterprises can according to their own needs, flexible control of promotion efforts and input, so that the enterprise's network promotion investment to get the greatest return!

★ targeted, to help enterprises find potential target customers

Baidu promotion allows enterprises to register targeted "product keywords" (i.e., the specific name of the enterprise product or service), so that the enterprise product page appears in the top of the corresponding search results, so that the real interested in enterprise products potential customers directly understand the product or service information, easier to close the transaction!

★ fully support the promotion of the entire line of products

Baidu promotion can register multiple "product keywords" at the same time, the number is not limited, through the registration of a large number of "product keywords" so that every product of the enterprise has the opportunity to be found by potential customers!

★ professional services team, the whole process of intimate service

Industry's largest professional customer service center, to provide users with a full track of personalized service, understand your needs, timely answer customer questions, to ensure that customer interests are guaranteed.

The procedure

Baidu promotion is billed according to the number of visits to potential customers brought to the enterprise, enterprises can flexibly control the network promotion input, get the maximum return. A simple three-step process can lead to business opportunities

The first step: enterprises choose to promote keywords, Baidu Alliance website, publish promotion information;

Step 2: Potential customers in Baidu search, or browse Baidu Alliance, click on the enterprise promotion information;

Baidu promotion

Step 3: Customers and enterprises to contact to negotiate, reach a deal.

Introduction to the advantages

Three leading edges

Baidu promotion structure map

1, customer coverage is wide

Covers 95% of Chinese netizens

Introduction to the War of Wan

Covers 138 countries

Respond to hundreds of millions of search requests per day

According to Aerey's latest research data (right), baidu, the most popular search engine used by Chinese users in 2008, rose to 73.2%, and the lead continued to expand.

Pay by effect

Fully billed for clicks of potential customers to your business, no clicks are not billed.

The cost statistics report makes the input clear.

Highly targeted

Baidu promotion to help accurately target customers, targeted, higher return on investment.

Help target customers in need with keywords:

Select keywords you want to promote, and promotions will only appear in front of potential customers searching for those keywords.

Helps target the customers you need most with geofiltering and time filtering:

Promotional information, according to the set geographical, time to launch, accurate coverage of specific regions, specific time period of potential customers. [1]?

Baidu promotion is based on their own investment to do the return, ranking higher, the higher the chance of success.

Top 10 benefits

1. Your business is involved in Baidu promotion business, then you can through Baidu by 250 million visits a day to build a business trading platform, your intended customers in the search for products or service keywords you submit, the first time you can find your company's website, give your company a consulting phone call, generate orders, enterprises get more and more customers, the market share is greater. If your business doesn't promote, your customers are losing out to your peers. The market share is limited, the market competition is very fierce, if you can not get customers, the operation of enterprises will be more and more difficult, I do not want your business to the point of difficulty.

2. Your business has done Baidu promotion, convenient for your customers to find your company's products, so that customers with needs throughout the country in the shortest possible time to find your company. No matter what time, wherever, you can find the product he needs. The impact on your business is enormous. If your business does not do search promotion, your business will be limited by geography and space, can not let foreign customers easily find your business, then your company's products can not be sold to all regions of the country.

3. Your business has done Baidu promotion, that is equivalent to your peers to your company to do promotion, Baidu's search promotion model is licensed promotion, there is demand for customers will go to look for. If your business does not do search promotion, that is to give your peers to do promotion, pre-magazine, outdoor, television promotion, sales of door-to-door visits are to your company's products to launch, but not through a licensed way of promotion to take back. Equivalent to you spend a lot of energy to open up the market, the harvest is that your peers have done Baidu search promotion, your enterprise products have needs of customers through Baidu have found your peers there.

4. Your business has done Baidu's search promotion, there is a demand for customers to actively find your business, so that you are in an active position to choose profitable customers. If the enterprise does not do search promotion, only passively to seek your customers, so that the development of the enterprise is at a disadvantage, regardless of whether there is a profit of the customer, feel that is their own to come over, very helpless to do, and is not conducive to the transaction, while the enterprise can not make money, but also miss the profit of high-profit customer opportunities.

5. Your business has done Baidu promotion, which is conducive to enhancing your business's brand awareness and transparency. Let your company's old customers become the strength of enterprise development, the dependence on your products is higher. New customers inject fresh blood into your business. Put the business in a virtuous circle. If your business doesn't do search promotion, your old customers can't find you online, and your product is replaceable, then your old customers will gradually flow into your peers. Natural new customers and can not be added in time, the operation of enterprises will be caught in a vicious circle.

6. Your business has done Baidu promotion, so that your company's costs can be controlled, input and output is also predictable, in Baidu to promote, is a model with the highest return on investment. You can see how much your business spends on promotional fees and how many customers it needs. You can control the budget and marketing efforts your business makes. If the enterprise does not do search promotion, even if your business is doing other ways of promotion, you can not count your expenses are spent on which customers in need, can not count more than one customer to see your promotion effect. Your business can't judge the market with precision.

7. Your business has done Baidu promotion, low season so that those customers who disperse demand to find your company, buy your company's products, so that your business in the off-season is not light, so that the bottleneck season into high season, and in high season can reserve a large number of potential customers. If your business does not do search promotion, perhaps customers in the off-season too few peak season industry competition is very fierce, resulting in the situation of green and yellow.

8. Your business has done Baidu promotion, then Baidu search statistics report is equivalent to a market research report. When you open up new markets, Baidu search promotion will be the first time to provide you with accurate investment guidance, because the data from Baidu will clearly count your product, in which region the demand is strong. These data are from the huge netizen's access statistics, very accurate. If your business does not do search promotion, you lose such an opportunity, will make your investment more passive, lose business opportunities, do not understand the direction of the industry. In the do not understand your product in the market demand situation, go blindly inventory products, invisible on the backlog of many products, funds also occupy too much, at this time, did not sell out in a timely manner, resulting in a shortage of funds, serious when caused by your company's capital chain break.

9. Your business has done Baidu promotion, you can compete fairly with large and small peer companies on the same platform, so that your business and products in the market activity increased. If your business does not do search promotion, your customers in Baidu such a large platform can not find your company, there will be uncertainty about the viability of your company. Trust in your company and reliance on your company's products will decrease.

10. Your enterprise has done Baidu promotion, you have customers can provide you with feedback information through Baidu's platform, can have a macro understanding of your own products, you can eliminate slow-selling products, increase efforts to develop hot products, so as to achieve the purpose of resource integration, so that your profit and output ratio greatly increased. If your business doesn't do search promotions, your company can't get the latest feedback from clients. The product can not make timely adjustments, when you have peers are developing the current best-selling products, you are still worried about the sale of your old products. Can not find business opportunities in time, then the competitiveness of the market invisibly in decline.

Professional customer service

Eight years, Baidu throughout the country's service network, 550,000 hours of continuous service for enterprises!

Baidu promotes the order-generation process

Over the past eight years, Baidu has helped 200,000 companies learn search marketing from zero!

Over the past eight years, Baidu has established a service system of 10,000 network marketing implementation consultants, leading the industry in service capabilities!

Over the past eight years, Baidu has collected, collated and analyzed tens of thousands of cases of enterprise search marketing, integrated the experience of thousands of online marketing implementation consultants, and established a search marketing method system and service system with Chinese characteristics for Chinese enterprises!

Baidu service features and content:

A wide variety of services: telephone, door-to-door, training, e-mail, service websites, self-service tools, etc.

Rich and comprehensive service content: account rapid opening services, promotion program planning and consulting, traffic analysis and evaluation services, regular return visits services, network marketing expert training sessions.

Baidu promotion customer conference training by Baidu headquarters unified production courseware, by the unified authorization of certified expert lecturers for all regions of the country to participate in Baidu promotion of enterprise customers to provide a full range of courses on network promotion. Hope to provide customers with more satisfactory service, all for the sake of customers!

Search marketing

In the Internet age, where information is obtained through "search", every marketer knows the science and leadership of search marketing, and every marketer has the right to be a direct beneficiary of search marketing. But the more leading tools tend to be more complex, will be a large number of users shut out, but Baidu believes: leading should not be complicated!

Baidu services, customers and the most advanced marketing tools - search marketing distance reduced to "0"!

Promote the price

For first-time customers, a one-time payment of 5600 yuan, of which 5000 yuan is the customer's pre-deposited promotional fees, 600 yuan is the service fee. WX-13533966559 QQ-1141777320 WX-ppp999oo is required

Baidu bidding formula

After the opening of the service, the customer self-select keyword design delivery plan, when the search user clicks on the customer's promotion information to view the details, will be charged a click fee from the pre-deposited promotion fee, the price of each click by the customer according to their actual promotional needs, customers can adjust the delivery budget way to control the promotion costs.

When the pre-deposit promotion fee in the account is completed, the customer can renew the fee as the case may be.

How to bill

Click prices depend on the ranking, bid, and quality of the keyword for you and other customers, and will not exceed the bid you set for the keyword.

If your keyword comes last in all promotions, or is the only promotion that can be shown, the click price is the lowest display price for that keyword. Please note that the higher the quality, the lower the minimum display price for the keyword.

For example, the search term "flower booking" can be displayed in the Beijing area with the following four customer promotions (the values in the example are for informational purposes only and are not meaningful):

Determined by the quality of the bid, the ranking order of the promotion results is the corresponding keywords of customer A, customer B, customer C, customer D. Based on the above calculation method, the click price for each keyword is as follows: Please note:

1. In this billing method, the click price of the keyword will certainly not exceed the bid you set yourself.

2. In the same ranking, the higher the quality, the lower the click-through price you will have to pay, and it is recommended that you continuously optimize the quality to reduce promotion costs and increase your return on investment.

3. The competitive environment may change at any time, and even if your bid remains the same, the click-through price of the same keyword may vary at different times.

Promote the assistant

Baidu launched a new offline management weapon on January 26, 2010: Baidu PromotionAl. Baidu Promotion Assistant is a free account management software, its unique batch editing, fast positioning, offline operation, free backup function, can help you efficiently and securely manage Baidu promotion account. Baidu Promotion Assistant is suitable for any type of Baidu Promotion Account, especially for complex account structure, more keywords.

Baidu Commercial Bridge

Baidu Bridge is Baidu for the promotion of customers to provide a free website business communication tool, can set up up to 10 websites, 100 customer service at the same time to receive site visitors, real-time monitoring of website visitors geographical sources, keyword sources, browsing behavior, accurate positioning of real visitors, convenient for you and potential customers, consultants 7×24 hours a day communication, for your online and offline business continuous line, potential business opportunities at any time.

Promote hosting

How to use Baidu promotion to bring or improve the promotion of the return on investment (ROI)? Baidu promotion account is what kind of thing? People often say Baidu to promote hosting, account optimization, account management is how to carry out? Here's what we'll take you through:

Baidu promotion hosting mainly includes keyword planning, URL links, structural optimization, creative optimization and so on. Here's a quick introduction:

1. Optimize the account structure

Review each of your promotion plans and rollouts to see if there is room for optimization. We strongly recommend that you start from the promotion purpose, in order to achieve different promotion goals to establish different promotion plans, and similar meaning, the same structure of keywords divided into the same promotion unit, for keywords to write ideas, and control the number of keywords in each promotion unit, to ensure that these keywords and ideas have a high correlation. In particular, try to ensure that wildcards are used in every idea. See questions and tips related to account structure.

2. Improve the quality of creative writing

The basic principle of creative writing is to ensure that statements are smooth and meaningful. High-quality ideas on the one hand can attract the attention of netizens, improve click-through rate, on the other hand, it is also conducive to enhance the relevance of search terms, keywords and ideas, thereby improving the quality. An important way to optimize your ideas is to insert wildcards into your ideas to get more red. See How to write more engaging ideas. You can compare, evaluate, and continuously optimize your ideas with creative reports.

3. Select the appropriate access URL and display URL

The choice of access URL should vary according to creativity and keywords, in order to ensure the effectiveness of the promotion, we recommend that you take netizens directly to the web page containing the information provided in the promotion results. For the display URL, in general, it is recommended that you directly use the full domain name, in enhancing the trust of netizens at the same time, but also facilitate the memory of netizens, deepen the impression of your website. You can also try to adjust the representation of the display URL, such as capital letters, etc., to attract the attention of netizens. See the access URL usage tips and display URL usage tips.

4. Select keywords that are more specific and have a clearer business intent

When different netizens use the same search term, the search needs may be varied, such as searching for "French" netizens may be looking for professional French training institutions, or may just want to learn the basic knowledge of French. Relatively speaking, internet users searching for "French training" and "French training winter vacation classes" have clearly expressed their need for French training, will pay more attention to and attention to the relevant promotional results, and are more likely to visit your website to learn more. As a result, keywords that are more specific and have a clearer business intent tend to be keywords with relatively higher click-through rates.

5. Optimize the matching method

BGSEM recommends that you follow the "wide to narrow" strategy of choosing a match, where the newly submitted keywords are set to a wide match as wide as possible and kept for at least two to three weeks to observe the effect.

In the meantime, you can use the search terms report to see which search terms the keywords match. If you find unrelated keywords, and through Baidu statistics found that can not bring conversion, you can add negative keywords to optimize the matching results. If search term reporting is still not performing well, you can use more specific keywords with more obvious business intent, or try phrase matching or precise matching.

6. Adjust your bid, i.e. the maximum price per click

You can adjust your bid for a promotion unit or keyword based on the performance of your keywords and your budget.

7. Modify the promotion settings, including the promotion area, the promotion budget, etc

You can combine geographic reports to assess ROI in each promotional region and adjust the roll-out programmes in each region, for example, by increasing budgets and focusing on the regions where the promotion is more effective.

It is recommended that you make regular adjustments to your daily budget on the basis of evaluating the effectiveness and measuring the input-output ratio, combined with the promotion of offline time. Since Baidu's traffic has been growing naturally, if you want to reach this new portion of potential customers, your budget should maintain the same growth trend. Especially in your industry promotion season, it is recommended that you increase the budget, increase the promotion efforts.

Baidu promotion of trusteeship, optimization is a reverse water boat, do not enter the process of retreating, enterprises should entrust professional SEM institutions management, continue to pay attention to account performance, in observation, summary on the basis of groping more in line with their own promotion objectives of optimization methods, or entrust professional search engine marketing agencies on behalf of management

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