For cross-border sellers, the role of advertising on orders is self-evident, successful advertising, can pull up the ranking, maximize exposure to products, increase the number of visitors, but many new sellers do not understand the principle of advertising, resulting in less than ideal results,So what if you can run an efficient Amazon ad?

Ads have three big data metrics,Including.Exposure/click-through/conversion rate

Exposure refers to the number of times it appears on the platform, including home page, ranking, etc., first of all to know Amazon's underlying logic:

The greater the amount of exposure, the more traffic you will give, if the less exposure, the less traffic, the previous commodity needs to advertise, will be the exposure of larger, search engines will think that your products are more active, give you more traffic.

If you reduce the number of exposures, Amazon will think that your product has no potential, or is not needed by consumers, will reduce push, if only through promotions and other ways, the product may not be able to sell. So balance advertising according to the production cycle of the product.

1. Imported traffic (ad serving, search, etc.)

2. Market ceiling and market demand, that is, the number of people needed and the frequency of needs, the higher the consumption of necessities, naturally high, reproduction, exposure will be small.

So one to learn to import traffic, the other is to preset when there is a reasonable range, learn to benchmark.

1.  SEO optimization:Need to choose the right category, choose the right keywords, such as black for men, pink for women, the keywords are clearly divided.

2. Open ads:To the product, ensure adequate advertising budget, view out of orders, stable weight.
   

Click-through rate refers to the customer to see the product, and click into the product details of this step, mainly and the product itself and the main map, because for e-commerce, sometimes is to sell the product, the first look will judge whether to want this product, only click in, can have conversion rate.

1.  Visual marketing:Optimize the main map, compound Amazon's conditions but also different from other homogeneity products, is the combination of creativity and selling points, attracting attention, highlighting their differences.

2. Advertising:The key words that cover potential consumers are reduced by the products that consumers don't need, resulting in heavy advertising spending and no output.

3. Improve the competitiveness of goods on the home page, only the top of the list can get the most click-through rate

Conversion rate refers to the customer purchase rate, which needs to be understood firstThe size of the competition for keywords, the greater the competition of the same keyword, the more accurate the target, and the single rate is relatively high, but does not mean that you use this keyword out of the single quantity is higher, because there are some sellers in the keyword has done a lot of work, a large amount of traffic has been he led away, do not investigate the field, will be a single, so to choose the right for you, the most cost-effective keywords.

The second isProduct competitiveness and market demand, that is, this product is not a large choice, your product is not to meet consumer demand, is not urgently needed, will affect the conversion rate.

1.  The delivery of ad words:Pre-release tests can be performed with a wide range of words, phrases, and precise words

2. Asin positioning delivery:Can be associated with some of the daily traffic relatively high single items, some sellers choose to put in the category of sale below, the same location although the traffic is large, but very expensive, can be the first picture design, the use of price advantage to attract sellers.

3. Automatic ads:Using Amazon's own system, calculate where the product is positioned and where you can choose it: tight/association/broad/similar, etc.

The above is the advertising advice that Mr. Marty, a million traders, gives sellers.

Mr. Marty has successfully operated more than 10 branded stores and has 7 years of trading experience.

Now open an Amazon seller introductory course, offline guidance, click on the QR code below to come!