Ads don't do this, why do you want the audience to buy it?
Good advertising, not only can effectively attract the attention of the target population, but also effectively stimulate consumers' desire to buy, promote the actual transformation of sales, so that the product efficiency is one.As for how much advertising can stimulate consumers' desire to buy, it depends mainly on the content of the advertisement and the medium in which it is delivered.
"Home" is the main consumer decision-making scene, as well as online consumption scene, community elevator because of the natural proximity to "home" scene, become the product sold home,Advertising marketingimportant marketing media. In order to.Inspire your audience's buying desire, brandsIn terms of advertising content, it also makes a variety of tricks, through a variety of forms to stimulate the desire to buy.
Emotional marketing is from the user's heart, to explore their characteristics and real needs. In the era of "emotional consumption", users pay more attention to their own feelings and values. In this case, by showing ordinary and real, full of warm advertising, it is easy to attract the user's attention, so that the user is touched by the heart. Emotional propositions need plot to show, plot from life can resonate with everyone.
When there is cultural emotion as the background and cornerstone, invisible to the product into the "faith" and soul.In the National Day of this gathering season, the card song describes a change over time,The scene of the whole family gathering, sketched out the consumer's nostalgia, alsoReflects the card has been accompanied, the same warmth.
If you emphasize how good your product is, it's often hollow, and the audience doesn't necessarily have a strong sense of identity. If it is icing, it is depictedThe use of the product, you can let the user clearly know in what scenario to use the product, and the use of the sensory feeling,This triggers the user's desire to buy.
NetEase strictly selected the "home" this scene, and the image, "as long as a little change, rental housing will also have the warmth of home", through the image of the scene set, so that consumers associate with the high-quality state of life and home warmth.
Hiring a star to advertise not only quickly attracts public attention, but also effectively stimulates the audience's desire to buy. Seeing a favorite celebrity advertising a product stimulates our desire to try the product in the ad.
The first financial business data center is dedicated to researchStar consumption influence, YangPower, Diligeba, Yu Wenle, Wang Junkai, Hu Ge and other stars are able to bring goods.
And if the reverse, from the user's point of view, to find the user and the brand's "interests fit point", to provide users with certain benefits, it may effectively stimulate the user's desire to buy.
KFC published this advertisement, to the user hot fort 9.9 yuan super discount, and with magic brainwashing advertising songs, very can stimulate the user's timely purchase desire.
People have a public mind, often affected by others, and even according to the reactions of those around them to respond accordingly. "Connect around the earth 1 circle," "sales exceed 1 million bottles," "sell out," "100-year-old", "out of the street essentials" ... In marketing, when we use these keywords to express and imply that the product is selling well, users can't help but want to buy, they will start to convince themselves: "So many people buy things should be reliable!" "
"Best-selling" this kindDescribe.That is, can stimulate the audience to buy desire, but also to win trust, so that can be a double-carved way, in the expression of advertising will naturally not let go.
Want the user to place an order, in addition to creating a better future, the opposite, resort to fear is also a good way.Fear marketing is about finding a bad point, zooming in,Use people to avoid harm psychology, scientifically scare consumers.
For example, ai Yisi this elevator advertising, on the resort to fear, amplified if not timely treatment of kitchen food residue, garbage cans will become an animal paradise, stimulate consumers' inner fear, effectively stimulate the desire to buy.
The goal of marketing is to trigger a purchase. Choose the right medium,Through attractive content, stimulate the user's desire to buy, promote consumer marketing transformation, is the key to brand marketing success。
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look