Position:Audience Insights - Data Analyst, Audience Insights - Data Analytics Manager

Company: Alliance Advertising

Location: Shanghai

Job Description:

AMB Advertising, which is part of IPG Advertising Group, has been at the leading level in advertising technology, concept and innovation.

Audience analysis is mainly through marketing big data - covering consumer behavior, media behavior and so on to do a variety of traditional statistics and machine learning analysis, to obtain data insights, to find the most valuable target potential consumer groups. This is a necessary process for accurate advertising at present, and also a hot spot for marketing analysis.

First, position: Audience Insights - Data scientist, data analyst

Position functions:

For customers in different industries, including sales, branding, search, social, advertising and other multi-data sources / multi-data dimensions of data query, statistics and preliminary analysis 

Skill requirements:

1. Have a background in mathematics/applied mathematics/statistics/computer or related majors

2. Mathematical logical thinking skills with clear intersections/combinations and their combinations

3. Have data management experience and are familiar with the use of SQL/MySQL and other data query languages

4. Skilled in data processing and preliminary analysis (not front-end programming) in open source languages such as Python or PySpark or R If you have more knowledge and experience with Hadoop, Spark or Hive, you will have more points

5. If you have one year or more of big data analysis, such as CRM, Internet, practical work experience, there is a plus point

6. Teamwork and a curiosity

7. New graduates with the above-mentioned internship experience and outstanding performance are also welcome

8. Other requirements include the ability to communicate in writing and orally 

Second, position: Audience Insights - Data Analysis Manager data scientist - manager

Position functions:

Big data analytics, data insights for customers in different industries including sales, branding, search, social, advertising, and more in multiple data sources/data dimensions 

Skill requirements:

1. Have a background in mathematics/applied mathematics/statistics/computer or related majors 

2. 3 years or more CRM, Internet enterprise big data analysis work experience, with a wealth of analytical experience, able to write independent analysis reports, data analysis project proposals

3. Mathematical logical thinking skills with clear intersections/combinations and their combinations

4. Familiarize yourself with the use of data query languages such as SQL/MySQL

5. Skilled in data processing and analysis using open source languages such as Python or PySpark or R (not front-end programming) If you have more knowledge and experience with Hadoop, Spark or Hive, there are more points

6. Have written and oral communication skills, teamwork, and a curiosity

CDA holders and older students are preferred

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