Shopping ads aren't just text ads, they're shown to users.Photos of the product.Including.Information such as name, price, store name, etc.。 These ads let users in.Click before your ad.You'll have a good understanding of what you're selling, and you'll be able to bring better potential customers.

Shopping funnel.

The advantages of shopping advertising.

To attract better potential customers, merchants can display product information directly in ads to help shoppers make better spending decisions. When you click on an ad, you already know the product and its price, compared to the average web user.Closer to the lower end of the buy funnel.。

When you show your ads for related searches, your shopping ads aren't based on keywords, they're defined in your Merchant Center data feed.The product property.。 Browse your product inventory directly in Google Ads and create product groups for the products you want to set up bids for.

A user's search may be.Trigger more than one shopping ad., and the shopping ad will appear with the text ad, if the two are related. This means that you are in a search.The chances of attracting shoppers' attention may double.。

See the performance of your product at any level of granularity you want. For example, you can see how many clicks a particular brand of high heels gets by simply filtering your product view without having to create a new product group. Use benchmarked analytics data to learn more about your competitive landscape. Growth deeds can be found through impression share data and bid simulator tools.

Standard shopping ads.

Shopping ads use your existing ones. Merchant Center product data.(not keywords) determine how and where your ads appear. The product data you submit through Merchant Center contains details about the products you sell. We use these details when matching a user's search to your ad to ensure that the products that are most relevant are displayed.

You can use shopping campaigns to manage shopping ads in Google Ads. Shopping campaigns give you the simplicity and flexibility to organize and promote your Google Merchant Center catalog in Google Ads.

The system charges for product shopping ads using a cost-per-click fee.

That is, someone will be charged when they click on your ad. You'll only be charged if someone clicks on an ad that directs it to a landing page on your site, or directs it to an ad on a Google-hosted landing page for your local product catalog. Learn more about cost-per-click bidding.

The system charges for window shopping ads at a cost-per-interaction fee.

Charges are charged when a user expands a collapsed ad and keeps it open for 10 seconds or more, or when the user taps the expanded ad before keeping it open for 10 seconds or more. Learn more about cost-per-interaction bids.

The system charges local in-store product show ads for each interaction fee.

Measurements are based on interactive actions such as scrolling, tapping, or clicking on an ad. Learn more about local in-store product show ads.

These ads are based on the product data you submit in Merchant Center. Learn more about the components of a product shopping ad.

You can create these ads in Google Ads by grouping the products. This allows users to compare several of your products and then click on the right product.

These ads use feed data from local catalog ads to attract users on the Google Display Network, helping to increase traffic in local stores.

"Shopping" tab on Google Search (some countries)

Google Search (next to search results and separate from text ads) and Google Images. 

Google Search Network Partner Sites (if your campaign is set up to include Search Network Partners)

The Google Display Network. Your shopping ads can appear in the same way as text ads, because we want buyers to see a variety of products related to what they're searching for.

Campaign Priority means that if you want a country to run multiple campaigns at the same time, you need to tell the system which one is preferred here.

Web (we typically check "including Google Search Network Partners") and geographic settings. It's important to note that Google Shopping's.The delivery region is based on the salesable region set up for each product., so add sales area information to your product before you run it, and the region you select when you set up your campaign will automatically correspond to the product that meets your product catalog.

Product shopping ads show only one product at a time.

Window shopping ads are a combination of several related products in a single ad.

Smart shopping ads.

This campaign sub-type.combined.Standard shopping campaigns and display networks for re-marketing campaigns.OK.Automatically determine where your bids and ads appear.To promote your products and businesses across your ad networks and maximize conversion value without exceeding your budget.

The Smart Shopping campaign leverages Google's machine learning technology to bring your existing.Product feeds combine with footage resources., showing a wide variety of ads among a variety of ad networks. To do this, you'll need to close your Mercant Center account, set a budget, upload footage resources, and tell us where you're targeting sales.

Our system extracts information from your product feed, combines the images and text you provide into multiple ad versions, and then displays the ads that are most relevant to your visitors through the Google Search Network, Google Display Network, YouTube, and Gmail. In Europe, smart shopping campaigns can be used with any Shopping Comparison Service (CSS). Ads will appear on regular search results pages and on any other platform that CSS chooses to join.

To keep total spending generally stable, when budgeting for new campaigns, you can refer to the past level of total daily spending for existing standard shopping campaigns and display networks. Keep in mind that in the same account, smart shopping campaigns take precedence over standard shopping campaigns and display network remarketing campaigns when promoting the same item.

Smart Shopping campaigns include product shopping ads that can be displayed on the Google Search Network, Display Network, YouTube, and Gmail, local catalog ads, and display ads, including dynamic real-world ads and dynamic sneak-in ads.

Smart Shopping campaigns include product shopping ads that can be displayed on the Google Search Network, Display Network, YouTube, and Gmail, local catalog ads, and display ads, including dynamic real-world ads and dynamic sneak-in ads.

On Google Search, you'll determine which items in your feed should be displayed based on the user's search query and forecast intent. On the Display Network, personalized ads are delivered based on how people interact with your site. For example, if a user has previously visited your site and shown interest in the items above, your product feed will automatically create relevant ads.

Smart shopping ads look simpler.More suitable for small and medium-sized advertisers.Only need to associate mechant Center account, set up budget, upload material resources, set the delivery area, the system will automatically extract information from the product information bar, a variety of images and text combination testing, of course, also includes automatic selection of layout and bids, the entire Google advertising network automatically display the most relevant ads.

Smart Shopping Ads Tip.

1, set up conversion tracking.

2. Specify the value of a particular transaction when setting up conversion tracking.

3. Existing shopping campaigns must have completed at least 20 conversions in the last 45 days to use Smart Campaign.

4. Link Google Analytics to your ad account and set up a code to create a list of at least 100 active users to facilitate the use of dynamic re-marketing.

5, to meet Google's shopping advertising policy.

Smart Shopping campaigns automatically maximize the value of your conversions within a specified budget. If you have a minimum rate of return target for your campaign, you can also set a target rate of return on your ad spend.

For example, for a campaign, if you expect sales of $5 for every $1 you invest in your ad, you can set your target ad spending return to 500%. After you set your target return on ad spend, your bids are optimized to help you meet your goals within your daily budget. If you set up a rate of return on your ad spending that's too high, your budget may not run out and overall sales may decline.

To make your campaigns work, you can add as many items as you can to your campaigns. To ensure that your spending and sales are not as good as they used to be, it is recommended that you maintain at least the same number of items in your new campaign as you have in the past. Because dynamic re-marketing ads typically show multiple items in the same campaign,The more items you can choose from in a campaign, the better your ads will be.。

In the same account, smart shopping campaigns take precedence over standard shopping campaigns and display network remarketing campaigns when promoting the same product or product group. That is, if your standard shopping campaign and smart campaign contain the same items, ads in your smart campaign will run instead of ads from your standard shopping campaign or display network's real-world campaigns. We recommend that you pause other such campaigns to minimize interference with smart shopping campaign machine learning.

You can use high-quality logos and photo assets to show your business (you should have set up a logo in your Merchant Center account). These material resources and text are used to create adaptive re-marketing ads and to show them to people who have visited your site on the Display Network and YouTube but have not yet shown interest in a particular product. Google uses the relevant product information provided in the feed if the user has shown interest in the specific product, based on how the user interacts with your site.

Allow time for machine learning to be optimized.

After 15 days of using a bid strategy for a new campaign, start evaluating its effectiveness. Bid strategies require a period of adaptation. Conversion delays also need to be taken into account.

Get enough data.

Make sure you have enough data to evaluate the effectiveness of your bid strategy. In general, advertisers should begin evaluating performance at least 2-3 weeks after the end of the study period.

Take external factors into account.

Holidays, weekends, special events, changes in product data, and even competitors in bidding can all influence how well your campaign will work over time.

Consider conversion value, not clicks.

At first, you may notice a drop in clicks. This is expected because for clicks that don't maximize conversion value, the campaign's bid strategy lowers the bid. The system then uses the savings to increase bids for clicks that are more likely to increase the value of the conversion. For the same reason, your cost-per-click may fluctuate.

Consider the impact of conversion delays.

Conversions take a different amount of time, and some may take days or even weeks to complete. If you're comparing recent campaign performance to the past, it's probably because of conversion delays.

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