Store traffic has always been a key difficulty in store operations. Even if your shopify store is well designed and affordable, it's no use promoting it. Therefore, active marketing has become a necessity. What other ways to get free traffic to your shopify store than to pay for your ads when you do it? 
 
This article on the foreign trade website Building Shoptago will share about how to use it.Shopify builds websites.And some tips on how to promote independent websites. 

In addition to our usual Google search ads, there's another very important channel for Shopify's store promotion channels, Facebook.
 

Did you know that you can link your Shopify account to Facebook to measure website traffic and other conversion events on Shopify? 
 
Visitors can track and accurately define Facebook pixels. Depending on the behavior of site visitors, you can create different Custom Audiences. Use this information to help you create custom audiences and optimize your Facebook ads to increase sales. It gives you a better understanding of how people interact with your business and drive your advertising campaigns. 
 
In short, it's easy to know where people are working on your site, so you can market to those audiences in the future. 
 
The steps are simple:
 
(Here we default to having an ad account, if you don't, you need to create one)
 
Enter the event management tool, open the Shopify page, follow the instructions to select the pixels you want to use in your account, and enter the pixel number. 
 

Sign in to your Shopify account backstage, then click on the storefront, select Your Preferences (Online Store-Preferences-Facebook Pixel) to copy and paste the pixel number you just got and save it.
 

Once the pixels are installed, we can track them automatically. When you integrate facebook pixels with shopify, Facebook pixels automatically track the following standard events and automatically optimize your ads to target them:

Join the shopping cart, initiate checkout, add payment information, purchase.


Use Shopify to launch Facebook Checkout.

To enable Facebook checkout from the Shopify ad-management panel and upload product information to your Shopify account, here's how:

 Sign in to Shopify and click on the number next to Sales channels in the Shopify ad manage panel.
 Click Learn more next to Facebook channel.
 Click on add channel (add channel).
 Open Facebook in the Shopify ad manages.
 Click on Get Started.
 Click on Connect account (binding account).

After you allow you to bind your Shopify account to your Facebook Business Page, Facebook will verify your account information.Account.Once your account is verified, you can enable Facebook checkout through the Shopify adversity panel.

Create product ads easier and more efficiently with The Shopify app Facebook Marketing.

First, bind your Facebook page and ad account.

The second step is to do a campaign, select your audience, and set your budget.(Note that two forms of advertising, dynamic and carnation, are currently supported, in this case carnation advertising.)

Name your campaign to make it easier for you to differentiate later, then select the product, click Browse and you'll see all the products in Shopify (it's recommended to promote the same category of products). 

Next, is to set the coupon code, users are certainly interested in discounts, (in advance in the background left column discount settings the best promotional code settings). 

Edit your own paper, if you do not know how to write better, then abide by the "less is more" principle.

Next need to do a good job of audience selection, the best site has accumulated a certain amount of traffic and customers, so that when choosing a lookalike audience will be more accurate, Facebook has its own unique algorithm and artificial intelligence to help you optimize the lookalike audience, so, the more traffic accumulation in the early stage, the more accurate the customer portrait, the better the quality of advertising. 

For lookalike audiences, search for your target market audience.For initial setup, not recommended plus interest segmentation, will narrow the audience, and can not confirm that that audience works best, so each campaign, just choose one audience later can be found through the A/B test the most suitable audience for themselves. 

Then, set the budget and date if you're just starting to do the recommended minimum USD/day start.Of course, the level of competition in each country is different, and it's up to constant testing to explore.

Facebook advertising is a professional job.If you don't understand delivery principles, you'll have a lot of problems starting.Welcome to Papapaa Mobile.The professional team will recommend the best delivery mix for you.