2Cshop: How do stand-alone sellers use Google ads to stream?
Included in the topic
The fourth quarter is also the peak season for year-round marketing, especially in Europe and the United States many holidays, during the holiday period, many e-commerce sellers will take the opportunity to hold large-scale promotional activities to attract consumers to shop, and with this year's impact of the epidemic, offline physical store activity has dropped significantly, online e-commerce has become more active. Next European and American holidays:
October.
10.31
Halloween.
November.
11.14
Festival of Lights
11.26
Thanksgiving Day (USA)
11.27
Black Friday
11.30
Online Monday (USA)
December.
12.05
Small Business Saturday (UK)
12.10
Hanukkah
12.19
Super Saturday (last Saturday before Christmas)
12.24
Christmas Eve
12.25
Christmas.
12.26
Boxing Day (UK)
12.31
Chinese New Year's Eve.
How stand-alone sellers use Google ads to channel references to stand-alone site sellers, with Facebook and Google's advertising platforms among the hard cores. Google, which is the world's number one search engine, is here today to learn about its advertising types.
1
Search ads
When a user enters certain keywords in the search bar, the ad for the keyword appears in the user's search results. Matches the keywords set by your ad based on the words or phrases you search for, and high-quality ads that match may get priority in user search results. If you sell shoes, for example, you can add "purchase shoes" as a keyword in your AdWords campaign. When people enter "purchase shoes" in Google Search, your ads may appear on search results pages.
The body of the search ad consists of three parts: URL, title, description, as shown in the following image:
2
Display Ads
Display ads are designed to help you find the right audience. Its targeting options allow you to target your ads to potential customers in the right place and at the right time. (The Google Display Network contains 2 million websites covering more than 90 percent of the world's Internet users.) Display ads can set up adaptive ads, image ads, interactive ads, Gmail ads, and more. (1) The marketer can target display ads according to the specific audience of the product, for example: users who have visited the website, users who intend to buy such products, users with obvious demographic characteristics (such as young white-collar workers) and so on. (2) The advertiser may target the content so that the ad appears on a page or website with a specific category of content. For example, advertising for tableware, the runner can target ads to appear on the tableware blog.
3
Shopping Ads
Google shopping's advertising spaces offer the opportunity to show items directly to potential interested users through paid bidding, as shown in the image:
Ad displays done through Google Shopping are more direct. And through the search ad display interface (shown below) is different from the display of shopping channels, shopping channels can also set a price range to search, more accurate.
As the world's number one search engine, Google has a huge user scale and a wide range of people coming together, resulting in a variety of purchasing power. In the cross-border export e-commerce boom, a large number of sellers choose Google advertising. According to the data, more than 50% of independent site sellers choose Google as the core channel for streaming. Overseas, Google Shopping accounts for 55 percent of Google's total searches, and this section's traffic is a core promotion for stand-alone site sellers to boost sales. As can be seen from the screenshot above, Google shopping ads show the product very clearly in front of the user, the function is more mature. For the sale of products is a great advantage, conversion rate will be higher than the simple search. Stand-alone station is a relatively independent and relatively closed shopping platform, is a cross-border enterprises to do branding and form their own user pool is very important model. How to achieve the ideal marketing, brand promotion, so as to gain the attention of users and purchase, is every independent station operators need to think about the problem. Google advertising is only to a certain extent to help improve our sales performance and brand promotion, the focus is still needed to consider how to precipitate users, provide users with the brand stickiness, increase the re-purchase rate.For more information on the operation of stand-alone stations, follow 2Cshop Cross-border E-Commerce Mall.
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