For every business that does overseas marketing, it's always a no-goSocial media marketing。 Overseas, people prefer to share their lives on social media such as Facebook, Twitter and Instagram and learn about consulting. Therefore, through social media marketing, enterprises can get up close and personal with potential users and existing users, build brand image, and even directly drive sales.

But with so much social media, which one to choose? What's interesting to the user? What are the trends in the overseas social media industry? Where on earth is it wise to spend your budget? What are the playing methods of overseas social media in 2019, an opportunity or a challenge for you?

Buffer was released"Social Media Marketing Report 2019"The report is based on a survey of 1,800 marketers of all sizes from all industries. Let's take a look at how global marketers view these social media, and take you to get a click of the new social media trends!

In recent years, similar to "My Story" on Weibo, major overseas platforms have launched "Stories"-related features,Instant video and photo story sharing has become a hit in the social media industryMore than 1 billion accounts now share stories on Facebook, according to the data.

As the number of people sharing stories continues to grow, so manyBusinesses also interact with their audiences on social media through stories。 57% of brands say stories have been "somewhat effective" or "very effective" in their social media strategies.

With the development of story ads on Facebook and Instagram, businesses will have more opportunities to create value in this form in 2019.More and more companies are using their social media accounts to publish brand-related "stories", especially in the consumer electronics industry.While 62 percent of respondents said they had not run story ads, 61 percent said they planned to run story ads in 2019.

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Social media has also become more private in recent yearsMany people choose to share and communicate through one-on-one messages or group chats on platforms such as WhatsApp and Messenger.

While these platforms are becoming more and more popular, they areNearly three-quarters (71%) of brands do not use instant messaging software for marketing purposes50% of brands are not ready to market in 2019.

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Social Chain has been a huge success in instant messagingWhatsApp has an open rate of more than 98% and a click-through rate of 25%. Peter Daly, head of marketing at Social Chain, predicts thatIn 2019, more brands will use instant messaging software as part of their social media strategy。 It can be said that such a high opening rate and click-through rate, has let enterprises see a blue sea, next, for innovative enterprises can consider trying to use these instant chat tools for branding.

Net red marketing is the brand through a specific network of red people and opinion leaders, for the brand to convey personalized information.Net red marketing can be said that net red marketing is an effective strategy of the brand.According to the survey, 37% of the respondents said they had carried out online marketing. Of these brands, 68 percent said it was "a bit effective" or "very effective."

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In addition,Eighty-eight percent of brands that use Net-a-Go marketing also plan to continue with the strategy in 2019。 But the vast majority of marketers are confused about the guidelines for online marketing, with only 6 per cent saying they are "very clear", 44.8 per cent saying the current guidelines are "unclear" and 15.8 per cent saying they are "very unclear". "

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For brands,How to effectively carry out online red marketing is very important。 It seems that the network red cooperation method is relatively simple, nothing but product evaluation, sweepstakes, with goods and other forms, but the specific cooperation content actually needs to have clear and long-term guidelines, so as to step by step planning, and ultimately achieve effective transformation, improve the effectiveness of net red marketing.

Video can give people a very intuitive feeling, but also the most attractive at first sight,Video has become a more likeable and accepting form for users on social media。 Only 14.5 per cent of businesses did not post any video content - down from 25 per cent in the 2018 survey. More than a third (36%) post video content each month, and about a quarter (24%) post video content every week. Moreover, fixed video delivery time is very helpful for users to get into viewing habits.

Facebook is the most popular channel for businesses to share video content(81%), YouTube was second (62%) and Instagram was third (57%). LinkedIn ranks fifth (32 percent) and is likely to be a notable channel in 2019, with early data showing that video content on LinkedIn is shared 20 times more than other content.

Social media marketing has been around for years, and most marketers see it as an important part of their marketing strategy. 58% of marketers said social media was "very important" and 30% said it was "a bit important." Most people agree on the verse of social media marketing, but the effectiveness of social media marketing channels has been controversial, the survey found.While social media is key to marketing strategies, 19 percent of marketers are still unsure how to measure their effectiveness。

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In the process of running Facebook and Instagram platforms,Regular data analysis is required to understand performance and fan feedback across platformsin order to continuously optimize content and achieve effective marketing. In this process, each platform itself has the function of background data analysis, at the same time, the market also has a large number of third-party software can help brands to monitor their performance on social media.

Having read the above, is there a clearer understanding of the development of overseas social media in 2019? Only by grasping the trend can we better realize the brand promotion.