How to avoid the eight myths of social media marketing
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Social platforms such as Facebook, Twitter, and microblogs and WeChat offer huge advantages in communicating and communicating to their target customers. Today, whether you're a start-up entrepreneur or a more established business, social media plays a key role in its marketing landscape. Raising the profile of your product or service is critical, depending on whether you take the right first step, because a good start is half the point of success.
First impression is not good, you will not have a second chance. First impressions are generally fast, intense, and lasting, so we have to do everything we can to make a good first impression. We can change the first impression, but the best way is to avoid making a bad first impression in the first place. Let's take a look at some of the mistakes that companies make on social media.
Lack of social media marketing strategy
If a company lacks a social media marketing strategy, it can't deliver an effective message to its customers anyway. And its communication with consumers is bound to be out of touch and confusing. So when companies market social media, they have to develop a unique identity, a measurable goal, a social media operating rule, and a regular publishing calendar. Without this, you'll find yourself just blindly publishing and weakening your brand value. Guided by a clear and effective social media marketing strategy, you can produce valuable, engaging, memorable content and customer stickyness.
Create an account on too many platforms
Please don't try to set up an account on every social media account! Of course, it's important to be active on multiple platforms, but it's important to note that it shouldn't be when you're just starting out. Small businesses, in particular, tend to operate a social media platform before expanding, but if you rush, build accounts on social media platforms such as Facebook, Twitter, Pinterest, YouTube, Instagram, Vimeo, Linedln, Google Plus, Slideshare, Vine and Snapchat, and bombard them with crazy, disorderly information. You'll only make yourself look like a headless fly, and you'll look worse when you can't manage these platforms and surrender. Do users shop from companies that look stupid? I won't anyway. Because such a move is not helpful to build trust with consumers, and therefore not beneficial to brand promotion.
Quality is more important than quantity. The goal of a business is to build trust with consumers, not just quantity. Thousands of fans should be in exchange for time and effort. Buying powder can cause a strong public backlash, imagine if the real fans of the enterprise found out about the buying behavior of the enterprise, they will faithfully follow the enterprise? What would they say about the credibility of the business? This can damage corporate brands and adversely affect corporate profitability.
Just branding, not talking about itHe.
A company's social media platform can easily be offensive if it's just endless branding. Of course, companies do this to increase the exposure of their products and services, but they also need to provide some other profitable content, not just their own. Here you can refer to the 5-3-2 model, which in order to ensure the loyalty of the enterprise's fans at the same time, but also to increase the company's fan base. 5-3-2 As the name implies, if a business is posting ten articles a week on social media, it should do so in the following structure:
5 other content, does not involve the enterprise itself.
Article 3 is about the enterprise itself, but it is not about marketing.
2 are interesting or personal topics that help to humanize the brand.
The label is not used correctly
On social media, the use of tags can greatly improve brand identification. Labels are easy for businesses to emphasize content, making it easier and faster for more people to find content published by businesses. However, too late, if the use of excessive labeling is also a kind of disturbance. Therefore, make sure you use the tags properly when it's good for your fans.
In a short period of time to carry out content bombing
Posting multiple content in a row in minutes or just a few hours can be uncomfortable for fans. Companies post content on their social media to share content, to effectively reach their audiences, not to fatigue them. If a company publishes a lot of content in a short period of time, the result will only result in a lot of spam, more serious will lead to a lot of powder, and some fans once a bad impression of the enterprise, it is difficult to look back.
It didn't go through a good audit
Have you ever seen the word fault on Weibo? Have you ever read a sentence on Weibo that doesn't make sense? Sloppy writing and postings can instantly disrupt the company's previous efforts on social media, with so-called "sneaky panthers" often making small mistakes that can make consumers feel unreliable. Therefore, before publishing content, we must conduct an audit, do not make some low-level mistakes and create a bad impression.
Lack of interaction with fans
People who use social media will be pleased to see some corporate responses. Because they want them to be communicating with an emotional person, not a huge enterprise machine. A company's response to some hot spots can build trust and intimacy with consumers, and can also help them make an interesting and intelligent impression on consumers.
(Source: China Information Industry Network - People's Post and Telegraph)
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