Social Marketing . . A guide for foreign social media nods -- efficient integration of SEO, social and content (below)
Facebook's Audience Insights feature is designed to give businesses a more complete understanding of their existing customers. For startups, because the business is relatively new, there are not enough customer resources, so insight for the benefits of the enterprise is not obvious, can not directly for startups to locate a clear customer base. So maybe a lot of entrepreneurs don't want to work on it. However, if you want to choose a suitable social platform, you must first understand what kind of users the enterprise may deal with in the future, in order to prepare for future social marketing.
When choosing a social platform, businesses need to think first about how many social media is appropriate in total. For small businesses and startups, my advice is 3-5. If the company has strong strength, then my proposal is 8-10.
When it's social marketing, start with the well-known, core platforms. Then according to the characteristics of enterprise content slowly expand outward.
Different platforms have different advantages. For example, a google-plus page will appear on the right side of Google's natural search results, as well as your location on google maps. In addition, if you use a gmail personal email or gmail work mailbox, the page will show you the latest updates, and there will be a "follow" button next to the mailbox icon.
Facebook accounts are a must for businesses.Not only because many people now use Facebook as a search engine to search for the products and services they want, but also because businesses can get people's messages and comments on Facebook.Facebook comments, google-plus reviews are all good ways to win social recognition. Facebook can also help companies get detailed personal information about users, as we mentioned in the "User Dialysis" feature above.
When choosing a social platform, enterprises should also consider what type of content they usually publish, what form of content, according to the specific situation of the content to choose the right platform, but also consider the existing customers, potential customers are mainly active on which platforms.
Based on my recent research on more than 5,000 social platforms, the most companies worth investing in and interacting with are:
Of course, in addition to the above mentioned there are many social platforms, enterprises choose which is mainly based on the characteristics of their own business, needs and the characteristics of the target customer to decide. Different companies apply different platforms. Marketers should not only have a basic understanding of the major social platforms in the mainstream, but also know some niche platforms.Whether it is a large platform or a small website, as long as it can increase exposure, improve traffic, enterprises should adopt.
On social media, all communication goes both ways. The interaction between the two sides has its ups and downs, the enterprise can pass the information to the user, the user can also put their own views, suggestions, feelings directly on the social platform feedback to the enterprise. This two-way communication feature also places new demands on marketers and businesses that they need to have two capabilities on social platforms.One is the ability to listen to the voice of customers, and the other is the ability to be loyal to the brand, to remain true to me, honest and trustworthy.
One way to ensure that the enterprise content timeline is on the idea is to explicitly use each social platform for the purpose. For example, is the company's goal to increase brand awareness or increase sales? Attract new users or increase loyalty for older users? Communication and interaction on social platforms should be appropriate to the company's stated goals.
Each time, marketers should use the brand HTML color code, related colors, brand characteristics to design and optimize the content, so as to highlight the brand, give users a stronger impact, in the hearts of customers, potential target customers to establish a more distinctive brand image.
An important part of creating a social media is developing a publishing plan so you know exactly what content will be published at what frequency and where. Based on this, you can evaluate how much and what kind of traffic you bring.
The thing to consider when creating a publishing plan is what you share and the format.
Typical release points are as follows:
Content is automatically shared as soon as it is on a blog, site, chore, or file
The content is published on the day it is published
One day later
After a week
After two weeks
After one month
A specific date
A duplicate release date
When planning for your content, consider your content over and over again for different platforms. Twitter, for example, is very fast-paced, and the level of attention you pay to your content is up to you. On the other hand, social media such as Pinterest and Tumblr allow your content to reproduce (in the stream), so the content will be refurbished more slowly and the content will be repeated in the stream.
The typical content format is as follows:
The title and link;
The video of the loop;
The motion picture;
Depending on the content format you can generate on a regular basis, you can think about how to distribute your content to social networks that you've filtered. For example, would you prefer to adjust your image size to different platforms or would you prefer to publish the same image to a different platform regardless of the final rendering effect?
This is the size of the image required for some of the most commonly used social media posts (as of July 2016):
● Instagram 1080 x 1080
● Facebook 940 x 788
● Tumblr 540 x 810
● Twitter 1024 x 512
● Pinterest 735 x 1102
If you can only choose one size, I recommend using Instagram size. This size is more suitable on all platforms, while the square format is more user-friendly in both mobile and desktop applications.
The best social media strategies focus not only on the current state of the market, but also on the future direction of the market. Discussing the impact of social media on SEO is no longer sufficient (current needs). Social networks such as Facebook are increasingly being used as search engines, which means that the use of search engine optimization in social networks is imperative.
In addition, search engine optimization is moving toward purpose-driven rankings and search results that are no longer simply based on a keyword to determine the order in which things appear. Long-tailed keywords and implicit search purposes have become increasingly important. You can adjust your social media by introducing titles, long tail keywords in content, and providing structured data that's easier to understand.
Vertical content, for example, would be more appropriate for Pinterest, Snapchat, and most mobile social apps, while universal content would be more beneficial for desktop apps such as Twitter and Facebook.
Overall, the closer your keywords are to your content, the higher your search ranking results will be and the better you'll get to know your audience. The point is that if you know your audience, you'll know what kind of content you're posting that's closer to your users. This will help you reach a possible audience and achieve your social goals. (Complete)
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