For these brands, the rationale is simple: influencer marketing is based on trust. Specifically, consumers are more likely to buy products and services promoted by people they trust.

And that's the endoly value of the influencer.

But don't rush to believe it.

A 2014 Google Travel Study found that the Internet plays a crucial role in encouraging leisure travelers to make travel decisions.

The study also found that more than 80 percent of travelers use social networks and content-sharing sites for leisure or other travel inspiration. This is enough to show how popular the mainstream distribution channels used by influencers are.

Nielsen's 2015 Global Trust in Advertising study found that 78 per cent of European consumers make travel decisions because of "acquaintance referrals" and 63 per cent because of "advice from other consumers online".

The findings are in line with influencer marketing strategies.

How you leverage influencers depends on your industry. In fact, hotels and other accommodation providers have a unique advantage because they themselves have the resources to attract influencers and make them feel interesting.

Whether you're known for your high-quality rooms or want to get to know them, you'll find a whole host of influencers to "expose your products".

However, none of this makes any sense without a solid influencer marketing strategy. You must develop a plan to connect effectively with your audience. Based on this, we summarize several of the more popular influencer marketing methods that apply to hotels:

Theme invitations

This should be the most direct way to work with influencers. You can invite influencers to your hotel and ask them to write about your hotel. It's best if you have a vacant room, which won't cost you too much, and influencers won't turn down your invitation.

Inviting influencers to stay can help readers and potential guests get a complete understanding of how it feels to stay at your hotel. There is no doubt that you must hope that everything will go well. So be sure to remember that the compliments that influencers say can quickly boost your business;

So where does the theme come from? You can invite bloggers, but inviting an influencer and his mother on Mother's Day, or an influencer and his other half at a hotel on Valentine's Day, will get better marketing results.

Twitter chat rooms

When it comes to influencer marketing, you probably don't even think of Twitter chat rooms, a site that helps Twitter users create chat patterns through searches for related topics. Twitter chat rooms can also be effective in attracting new consumers through influencers.

You can create, support and promote your own Twitter chat rooms. However, if you lack the time or resources to do so, many chat rooms can also help with this at a reasonable price. Co-hosting a branded Twitter chat room did work well, with one once generating 7 million to 10 million product exposures.

Blog activity

Hosting a dedicated blog event is a very common way. How do you get a bunch of influencers willing to promote your business? There's no better way to get them together to eat, drink and drink.

So, all you have to do is invite them to afternoon tea and take them around your hotel.

But in fact we can do better.

For example, you can invite influencers to use InstagramWalk (a map of places shown on Instagram) to encourage them to share photos of hotel rooms on social media such as Instagram. (Claire compilation)