Micro-agreements between The UK and Europe; a big appreciation of the renminbi; a ceasefire agreed in Asia;Peru's economic recovery; a decline in trade in Thailand; Google's pipeline as an e-commerce company; what mainstream social media should do;

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This is about foreign trade

- October 12, 2020 -

Britain and Europe agree to "mini-agreements" based on common interests

Britain and the European Union have agreed to reach "mini-agreements" in areas of common interest, such as air and road transport, even if talks on a broader trade deal collapse this week, the Times of London reported. The report said the EU and the UK would work on a "mini-deal" in November to make up for the loss of a deal that had not been reached before the end of the Brexit transition period on December 31.

●The People's Bank of China cut the reserve requirement ratio for forward foreign exchange sales to 0

10, the central bank issued a message, since this year, the RMB exchange rate based on market supply and demand two-way floating, flexibility, market expectations stable, cross-border capital flows in an orderly manner, the foreign exchange market operation remains stable, the market supply and demand balance. To this Chinese, the Bank decided to reduce the reserve requirement ratio for foreign exchange risk from 20% to 0 for forward foreign exchange sales from October 12, 2020.

●Armenia and Azerbaijan agreed to a ceasefire

In the early hours of October 10, local time, the foreign ministers of Russia, Armenia and Azerbaijan concluded talks on the situation in Naka, YSA reported. Armenia and Azerbaijan will enter into substantive negotiations on the question of Naka. The two sides agreed to a ceasefire in the Karabakh area starting at 1200 hours on 10 October and to exchange prisoners of war and the bodies of the fallen after the ceasefire.

Peru launched the fourth phase of its economic recovery plan in October

Recently, Peruvian President Biscara announced that the fourth phase of the economic recovery plan will be launched in October. During this phase, restaurants and shops will be able to operate at 50 per cent and 60 per cent capacity, respectively; industries such as arts, entertainment and healthcare and leisure services, including theme parks, will expand to 60 per cent;

Thailand's cross-border trade fell 7.42%

Cross-border trade in Thailand fell 7.42 percent in the first eight months of 2020 as a result of the outbreak of the new crown pneumonia, according to data released by the International Trade Department of the Ministry of Commerce. Among them, cross-border trade between Thailand and Malaysia amounted to 8,530 baht, with exports down 7.37 percent year-on-year and imports down 7.49 percent year-on-year. Border trade with four neighbouring countries reached 497 billion baht, down 11.5 percent year-on-year and with a surplus of 88.5 billion baht.

Google announces it will turn YouTube into a shopping platform

Google is turning its video site, Youtube, into a major shopping destination, making it a rival to Amazon and Alibaba, according to foreign media reports. Specifically, YouTube recently began asking creators to use YouTube software to tag and track products in their videos, which will be linked to Google's analytics and shopping tools. In addition, YouTube is testing further integration with e-commerce company Shopify, which sells goods through YouTube.

Amazon updates the registration process for new brands

Recently, Amazon updated the Amazon brand registration process. The announcement is as follows: If the seller is the brand owner, you will need to provide at least one image showing the product and/or packaging of your brand name, logo, or other identification mark. You will also need to provide at least one ASIN for each product category that sells the brand. This will help Amazon brand registration better identify the brands being registered. For brands that are not sold on Amazon, sellers can choose to report the product category themselves instead of providing ASIN.

PL officially withdraws from commercial operations and serves only the U.S. government

Recently, Dafei Shipping Officials micro-announced that Dafei Group will streamline the trans-Pacific route network, from October 1, CMA CGM will become the group's only carrier operating the trans-Pacific route, APL will fly the U.S. flag fleet, focusing on U.S. government services. As a long-term service partner of the U.S. government, APL will consolidate and strengthen the Group's specialization in this critical business area through the service experience of the U.S. fleet.

What mainstream social media should do

For some people social media is used to make friends, share life and work of the social platform, but for foreign trade enterprises, Facebook, Twitter, Linkedin these social media is a very good use of foreign trade network promotion tools, these social media users are large, high activity, can get more overseas customer resources, brand promotion, but different social media, its marketing focus will be different, here is to give you a specific introduction.

1. Facebook Marketing

According to Facebook's first-quarter earnings figures, Facebook's monthly active users exceeded 3 billion for the first time because of the impact of the outbreak, and the increase in online Facebook users is a great opportunity for foreign trade companies. If companies want to do Facebook well, they need to set up a profile that appeals to potential customers, because many people will search Facebook for people and businesses based on their interests. In addition, you should maintain the activity on Facebook, regularly update the post, interact with users and fans, of course, when posting should grasp the time of posting, try to choose the potential customer activity period. This rule can be summed up by constant posting tests. In addition, in order to cultivate their own loyal fans, group marketing is also the enterprise needs to learn and try.

2. Twitter Marketing

Twitter also has the highest number of visits worldwide, similar to domestic microblogs, and has increased its word limit from 140 characters to 280 characters. Twitter has been described as "the internet's sms service." In the tweet, to try to add pictures, pictures can increase the appeal of tweets, of course, the addition of pictures also have skills, otherwise it will be counterproductive, enterprises can browse More on Twitter better effect of tweets how to add pictures, add what type of pictures, as a reference. When you tweet, we also pay attention to typography, because we add pictures, links, #以及, and so on, and if there is no proper typography, it can have an impact on the effect, such as the hashtag to be added to the end, not the front end.

3. LinkedIn Marketing

LinkedI was founded to give professionals in the workplace a platform for communication, so LinkedIn is also an efficient platform for foreign trade enterprises to develop customer resources, in LinkedIn, enterprises can directly find the person in charge. Do a good job LinkedIn marketing, first of all, to do a good job of personal information, pay attention to the resume fill in, and secondly add the target customer network, increasing the opportunities to contact, and then through posting and other marketing activities to achieve conversion.

These are some of the highlights of the three mainstream overseas social media marketing, Facebook, Twitter and LinkedIn, and I hope they will help you.

English expression of delivery time (2)

13.They are working three shifts a day to step up production as new orders keep pouring in.

As new orders continue to pour in, factories have implemented a three-shift shift system to speed up production.

Expression used for customer collection period.

(1) Three shifts a day three shifts, i.e. 24 hours non-stop operation. Extend day and night shift day and night shift day and night

(2) step up is another phrase that expresses acceleration. Step up production accelerates production

(3) pour in, swarm in

④keep doing sth. 持续...

14.Goods will be dispatchedwith the least possible delay. 我们会尽快发货。

①with the least possible delay=without any delay刻不容缓

(2) dispatch and despatch are synonyms, dispatch the goods shipping

(3) This sentence is a passive voice expression, more objective and rigorous than We'll dispatch the goods without any delay.

15.Shipment will be effected in early Decemberat the least. We deliver at the latest in early December.

(1) Passive voice, effect shipping delivery, shipping

(2) The month of early plus indicates the beginning of the month, and the preposition of the month is in

(3) at the least at the latest, the latest

16. Would you pleaseaccept delivery spread over a period of time?

Can you accept delivery in batches over a period of time?

(1) Will you please guide, euphemism. Could you tell me what you can do next...?

②delivery spread over 分批交货=split delivery

(3) a period of time for a while, for a while

17. The shipmentis stuckin customs. Shipments are blocked at customs clearance.

Notify the customer of the language when the goods are checked

be stuck or get stuck blocked, stuck

18.As you know the goods are ready for shipment, and we are worried about the freight rates going up towards New Year 或者CNY Holiday, please expedite the payment so we can proceed.

As you know, the goods are ready for shipment. We are very worried that as the New Year is coming, freight rates will rise, please pay as soon as possible, we are making good progress.

Unknown Inside the U.S. Air Transport Line (D)

3, about customs clearance

About Customs Clearance Airports: (Los Angeles LAX, New York JFK, Cincinnati CVG, Chicago ORD, Dallas DFW)

Los Angeles: At present, 90% of the special lines are in Los Angeles customs clearance, and then sent to the entire United States; as can be seen from the above picture, Los Angeles customs clearance and then send the yellow part of the small, but no way, Los Angeles flights the most, air freight is relatively cheap, even if Los Angeles is the slowest and most inefficient airport, the vast majority of freight carriers are also to choose this airport!

New York: New York is currently in addition to Los Angeles, the second choice of freight forwarders, but that is suitable for the United States east and part of the United States and China's goods, and air freight is more expensive, normal than Los Angeles per kilogram of expensive 2-4 yuan, customs clearance is not Los Angeles fast, normal goods to the airport clearance pick-up at least 2-3 days;

Cincinnati: Cincinnati for the starting point of delivery, can cover almost all of the United States and East Amazon warehouses, equivalent to 70% of the United States FBA warehouses are included, and delivery time average 1-2 working days;

Chicago, Dallas: Both airport routes are many, and Chicago's air transport costs and delivery advantages are not weaker than New York, why very few people here to clear customs, mainly here customs clearance procedures are more stringent; Mixed with a dozen different products, a dozen different receiving addresses, but where a product has a problem, will lead to the whole batch to the detention inspection; If your goods are a conseer, more than 1 ton, you can choose to clear customs here alone, cost-effective or relatively high!

Remind:

Los Angeles: (Customs Recommendation Index: ★★★★) Suitable for Amazon goods at the beginning of the 7-9 zip code;

New York: (Customs Recommendation Index: ★★★★) Suitable for Amazon goods at the beginning of the 0-6 zip code;

Cincinnati: (Customs Recommendation Index: ★★★★★) Suitable for Amazon goods at the beginning of the 0-7 zip code;

Chicago: (Customs Recommendation Index: ★) suitable for Amazon goods at the beginning of the 0-6 zip code;

Dallas: (Customs Recommendation Index: ★★) suitable for Amazonian goods at the beginning of the 6-8 zip code;

The reason why different airports in the United States is not easy to clear customs, which is related to his federal system, each state has different laws and regulations, so the airport staff do things differently;