Today's society, with the rapid development of the Network, social media in people's daily life occupies a very important position, and many businesses have begun to combine product services and social media, through microblogging, WeChat, Facebook, twitter marketing. We can no longer ignore the impact of social media on business, social media has become an important part of corporate marketing strategy, especially for small companies. According to a LinkedIn survey, 81% of small North American companies use social media to boost their companies.

While we may have learned about the importance of social media, few people know exactly how to use it, and this article takes you through seven ways to use it.

1, know your audience

Before you officially enter social media, you first need to develop your social marketing strategy to determine who your target audience is. It's important to know your target audience, and you need to try all kinds of ways to understand all the information about them, including what they're thinking, how they're thinking, what their interests are, what their lifestyle is, where they live, and so on. The more you know about potential customers, the easier it is to market their characteristics.

2, the use of a variety of social media

Using the right social media platform can be overwhelming and do more with less. But finding the right social media is a challenge. Facebook may be the most popular social network among foreign users, but there's no guarantee that it's the most effective way to project it to your target audience. You need to try all kinds of social media to get the best results. Domestically, you need to use a variety of social platforms such as Weibo, WeChat, Renren, Bean Petal, etc., based on feedback, through comparison to arrive at the best way.

3, the use of social media operations management tools

It mentions the need to use multiple social media to find the right platform, but the workload can be huge. At this point, the best solution is to use social media operations management tools. Ping.fm and HootSuite allow users to unify all social media accounts on one page, centrally manage them, and reduce the burden on users. SocialBeta's founder, Puting, has studied social media operations management tools both at home and abroad, listing the 25 most commonly used social media operations management tools from 25 foreign brands, which are divided into five categories, the first of which is social listening tools, typically represented by meltwaterbuzz and socialization, and the second is social dialogue Conversation tools such as Arryle Social, spredfast, sprinklr, postling; The fifth category is Social Influencer tools, such as Klout.

Puting pointed out that the domestic social media operation and management tools are Kongming social media management platform, micro-mobile enterprise micro-blogging marketing management platform, micro-blogging management experts, public interest and so on.

You can start by using some of the free social media operations management tools that provide some of the most basic applications. If you feel that a tool has a good experience, you can upgrade the tool and invest some money to get more use of the module.

4, the transmission of visual content

Content largely determines the number and quality of your fans, and one of the most effective content strategies is to include visual content. Studies have shown that pictures are more likely to attract attention and get more effective comments than mere text descriptions. The same applies to video and infographics.

5. Get along well with your fans

When you choose channels and content, the next thing you need to do is find like-spirited friends and followers, that is, fans in the popular sense. If you know your target audience well, it's relatively easy to engage them as your fans. But how to keep them interested to keep an eye on you is a challenge. Social media is a good platform for getting feedback from your target audience, but you can't just ask for it. You have to keep in touch with them, communicate in both directions, and live in harmony with them. At present, WeChat service number, subscription number and micro-blog, everyone's public platform operation are considering "anthropomorthic", for the home page Jun to give a body, communicate with fans, close. In the use of social media to try to build a relationship of mutual trust, rather than inglying to the audience to promote products and services, ignoring the feelings of fans.

6. Invest in social media strategy

When your social network starts to build and run, you have to be fully committed to your social media strategy. It's not enough to publish something every week, and sometimes you need to publish something every day to keep it in front of the public and avoid being forgotten. Investing fully in social media strategy also means making sure that every part of your company's operations understand social media strategy and work together to achieve social media goals.

7, be patient

Although all the work is in place, it is likely that the results will not be immediately achieved. And all you need to do is not get tangled up in this, as NuSkin says, "You have to understand that this is a process of creation that can't be done overnight." "Strategies for social media marketing require a long execution period and sufficient patience to witness their ultimate success.

Just as social marketing has begun to take its place in marketing, the use of social media is not just a way to promote small companies, but a necessary path. Learning how to use social media effectively has become key to market competition, and if you are proficient in the use of social media, you will gain growth in your customer base and build a competitive advantage. Through the introduction of this article, I hope to help you.

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