Facing the mobile Internet, social media has proved to be an effective marketing channel for brand marketing. But many e-commerce brands still see social media as just a "funnel-top" marketing channel, suitable for building brands and influence consumer brand choices, but not attracting real buying, but that's not the case. As social media matures and consumers act rationally on social media, the role of social media in brand marketing is becoming more and more apparent. The use of social media for brand value communication has become an effective way of brand marketing. Foreign countries in social media through the following ways to do brand marketing, and get a considerable return on investment is worth paying attention to.

1. Brand marketing posts on social networks should be consistent

Foreign Studies (2014): On Facebook, successful brands post about 10 times a week, with most posting slightly more on weekdays than on weekends. As for the time of posting, each brand has its own best time node, once found the brand's best posting time node, it is necessary to maintain consistency, adhere to the time node on the release of new posts. Most brands are more active on Twitter, usually posting much the same content on Twitter as their Facebook posts, but with slight adjustments to the characteristics of their Twitter audience. At the same time, brands find Twitter best suited to expand the range of topics, with reposts often accounting for 20% of all posts. Some brands tend to use Pinterest as a digital directory, posting about 100 posts a week. Of all these posts, about two-thirds are about product features, seasonal promotions, and the rest are supplementary content that is reposted.

2. Brand marketing using user-generated content UGC (User-Generated Content).

Using social media marketing to use user-generated content is a good advertisement for brand marketing. In the Internet age, referrals from people around you (word of mouth) are the most trusted and powerful marketing methods. Make the most of user-generated content, but your brand's powerful booster can increase your brand's visibility and create a virtuous circle. When other users see that one of their favorite brands shares user-generated content, they are more motivated to submit content themselves. Everyone wants to be watched, especially by their favorite brands. Brand amplification allows their voices to be heard by more people.

3. Brand marketing using social networks should be won by short stickers

Short posts are more likely to appeal to users in social network marketing, and don't deny the importance of writing big stickers, but it's more effective to write engaging posts. It is generally believed that the brand's post word count should not exceed 100 words. The timed tweeter Buffer tends to post only 40 to 70 words on Facebook. The study (2014): 75 percent of brands' Facebook posts highlight products, 56 percent of Twitter messages highlight products, and 65 percent of Pinterest stickers highlight products. If you want to increase sales on social media, you have to visually showcase your beautiful products so that your fans have a chance to buy them. Remember, just because your product is popular elsewhere doesn't mean it's popular on social media.

4. Social network brand marketing should work with links to address the needs of users

Successful brands often use links to respond to user questions and comments. These links may be products that the user is searching for, products recommended by the company to the user, landing pages of related websites, and so on. These links provide much more information than a simple post, and can successfully solve the user's needs and concerns, so that they have a good feeling about the brand and then loyal to the brand.

5. Social media brand marketing should be based on pictures

More than 90 per cent of successful brands' posts on Facebook contain images. Most Twitter messages contain pictures or videos. Numerous studies have shown (2014) that images in social network marketing are more attractive than words. Since brands are easy to produce images, social media has quickly become an image-first media, and visible images are the best way for brands to promote themselves on social media. The same brand releases an average of one video per week. The survey found that the more popular videos in social media marketing (2014) included first-come-first-look new products, interviews with product designers, stories behind brands, and instructions on how to teach users how to use products.

With the advent of the mobile Internet era, people spend more time on mobile screens, mobile phones have become social tools, occupying mobile phone screens has become the key to brand marketing. The use of the mobile Internet for brand marketing began the official app is very fashionable, quickly proved not reliable, and then WeChat came, each brand's official WeChat account can be "one-on-one", "exclusive", "accurate" dissemination with fans, so rushed into WeChat. Soon users thought it was no different from spam messages, and WeChat became annoying. Behind the social media marketing, is the change of people's way of life, social media brand marketing should be connected with the new way of life of the consumers behind, the brand communication of enterprises should be optimally integrated into the life (way) of consumers under social media. Using social media to do brand marketing is not easy, but if we start to learn foreign enterprises to use social media as an effective method of brand marketing, and combined with your user characteristics, the formation of your own social media marketing strategy to maximize the taste of your customers, brand marketing success will be greatly increased.

Source: Plum.com

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