2014 Social media marketing needs to know these things
2014 Social Media Marketing We need to know these ten things (some we've studied, some haven't...)
Every year, video becomes more and more important as a medium, but at the same time, it becomes more and more difficult to produce the right video content. This has been said many times in the past, and video has rebounded over the past few years, and in 2014 companies have been able to re-reward them with well-produced video content and marketing campaigns. Branded video content includes not only short videos on Vine and Instagram, which companies are finding to add a lot of brand value to these platforms, but also long videos and YouTube content.
The industry itself is preparing for the next year's technology disruption innovation. The most talked about right now is undoubtedly the iPhone 6 and its NFC features. Then there's the iWatch, and Google Glass, which has caused a lot of buzz before. In fact, there has been a lot of discussion (and possibly some fear) about the many potential technological disruption innovations next year and how they will affect the use of social media. Interestingly, while many people say technology will have an impact on social media, few can say exactly what kind of marketing will be generated. But virtual reality technology, such as Oculus Rift, can disrupt not only social media, but even the way people share content in the future. There is no denying this, and of course it is very interesting.
Privacy has become a new sociality. Apps such as WhatsApp and Snapchat have been widely used in the past few years, but it was only in 2014 that brands began to pay attention to the highly private social media. You've probably heard of Chanel Channel 4 marketing on WhatsApp and Durex's WeChat in China, where brand chambers of commerce are increasingly interested in these platforms in the future.
The question of how to "communicate" with users on social media has finally been answered by social media as a command center, creative teams, or mobile access to content pools. Every brand finds its own way on social media, but the problem is that every brand can do that now, so it's becoming increasingly difficult to interact with users.
The social media industry is beginning to pay more attention to solving the problem of "what is the return on investment of social media". In fact, you have to innovate quickly, otherwise a solution that actually measures ROI can take up to a few years and then be phased out.
Every time people talk about "social media," they always think it's a "short-term social marketing campaign with big brands on a big budget." Indeed, it may be because you've seen too many Red Bull or Oreo social media ads. But in fact, many small and medium-sized enterprises around the world have also invested a lot of resources on social media.
We're finally starting to figure out what social media is and what's not. Social media is not a technology, nor is it a series of app applications. Understanding the concept of social media will influence every decision you make and every idea you make. If you can dig deep into people's behavior, or people's minds, you can open the door to social media marketing for your business.
A new wave of digital media companies like Buzzfeed and Upworthy are experiencing what traditional media has been through in the last century, but many of the lessons learned tend to be hundreds of times faster than in the past. These media companies are just as interested in the value of headlines, the value of visual aids, and the value of their readers, but their experiences will be faster than in the past, and perhaps 2015 will be a year of media disruption.
The social media industry understands more than ever that "existence" is not enough on social media. You need to make more "noise" on social media, which requires you to innovate, create, and stay one step ahead of everyone else.
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