10 smart and simple Facebook marketing methods

I can't help but get a little nervous at the thought that you're paying attention

If I don't browse my Facebook feed, my day will be tough. I'm not alone: according to DMR, 65% of users log on to Facebook every day.As a marketerwe know the importance of having a Facebook business, but we also know that it's increasingly challenging to stand out from your peers. With more than 1 billion active users a day, marketers are better at increasing audiences and business through Facebook.

It's hard, but not impossible! Here it is10 smart Facebook marketing ideas,Helps you stand out in a crowded sea of social interactions.

1. Target crazy specific audiences

Did you know that? Your audience can be 31-56-year-old French- and English-speaking women who live within 10 miles of Boston, Massachusetts, and who are "fit moms" for elementary school students.

Detailed enoughAd targetingis one of the main reasons for Facebook's marketing success. We want you to have dedicated time and resources to analyze and form your customer baseThe buyer's persona ; You can then use these roles to track who is most likely to be interested in your product or service.

Attention! If your analysis is too clear, this strategy can have a negative impact on you, so pay close attention to the Audience Definition tool to make sure you're not targeting your role too carefully, resulting in no one seeing your product.

Left: Your audience has a wide range of choices, so you're expected to have a lot of them.The audience is expected to reach 180,000,000. Your target population: People living in the United States. Right: Your audience choices are already clear. At this point, the audience is expected to reach: 30,000,000 people: people living in the United States, people over 30, women, healthy. 】

2. Hold simple competitions to increase participation

Facebook's game is nothing new. You may have been in touch a lot and may even be involved in some (I know I have). But have you really tried to host one yourself?

Hosting contests in a seductive way is one of the best ways to get advertisers into Facebook. Would beer lovers not want to visit one of Boston's best oktoberfests for free (see ad below)?

"We asked some people who drank Harpoon what "love beer, love life" meant to them. Share your moments about "love beer, love life."www.lovebeerlovelife.com on. We'll randomly select a winner, and Harpoon offers you and three of your friends free tickets to Boston for the Harpoon Oktoberfest. "】

It's best not to get too complicated in the competition. Guided by Harpoon's example, simply ask people to submit photos containing your product and then randomly select a winner to offer an interesting trip.

3. Make short, engaging video posts

Have you ever tried to market your company via video on Facebook, but people don't seem interested? This can be one of two reasons:

• Your video is too long

• Or they're just not attracted

Facebook users want recreation. They spend their time on social platforms, perhaps to time them or to learn about their friends' dynamics, so you need to provide interesting content to quickly distract them. So, is there a better way than by making a video?

Other marketers are seizing on the trend. Between April and November 2015, the average daily video views on Facebook went from 4 billion views to 8 billion.doubled。

Companies like BuzzFeed have found the secret to driving video interactions - keeping them short and eye-catching, while using thumbnails with visual effects. I spent about 2 hours watching these short video recipe posts on BuzzFeed Food's Facebook page.

This is a benefit to marketers: short videos are easier to shoot and edit!

4. Use eye contact in the image to guide attention

People often follow visual direction clues from others. If everyone in the room looks up, you look up, and that's human nature.

"Humans have a natural tendency to follow the eyes of others, and we are guided from birth to follow arrows to where we should look or go," he said. From Help Scout "Gregory Ciotti"Said.

Use this fact to focus the audience's attentionFacebook ads The most important part. For example, if you have a strong call, you can show a picture of a person looking at or pointing to those words.

Take a look at Moz's Facebook post below - the image shows a clear path that guides your line of sight, starting with Rand's gaze and moving with the red arrow.

5. Post pictures of dogs imitating human or infant behavior

I know this tip sounds strange. But it does work! Why? Because who doesn't like dogs and babies?

Oh, dogs and babies have nothing to do with your brand? So what? Make them relevant to your brand by providing them with interesting, brand-related titles. Bark Box happens to be in the pet industry, but they're really good at posting cute pictures of dogs with anthropomoric titles.

Photo: So you're not going to pause the movie while I'm in the bathroom? 】

When you doWhen Marketing on FacebookIt's best not to take yourself too seriously. Adding some fun to your posts will appeal to busy, unsysxual people. It's the perfect formula: baby plus headphones and suits plus adult titles that always make people laugh.

6. Target potential customers you already have

Did you know you can upload an email list directly to Facebook and show your ads to that audience? Pass.Facebook's Custom Audience Features that you can target potential customers you capture from briefing registrations or other lead jobs, or the current customer base that you are trying to increase sales.

In addition to focusing on crazy target audiences (see recommendation s1), you should also create ads for existing contacts, but need to be more personalized. For example, suppose you have a list of people who have downloaded a guide entitled "Build an Introduction to Your Own Website." You can upload the person's list and post highly targeted ads for them about the guide, and all you need to do next is take their site to the next level.

7. Copy your primary revenue - build your audience

We've discussed strategies for creating relevant audiences; Once you get enough data, you can clone your best-performing Facebook audience.Facebook's Logolike Audience featureLets you reach your existing audience and expand your reach by looking for new leads with similar attributes. You can almost replicate your best customers. It's as simple as that!

8. Humanize your brand with fun employee photos

Facebook is all about people. Facebook's original goal was to interact with friends, not advertise your business, but it's easy for marketers to forget that. The problem is that simply pushing product-related messages will only keep you going. You need to show the people behind your brand to connect with your audience.

There are a lot of companies that do well - unbounce, for example.Use their Facebook business page Present employees in a humorous and relevant way.

We wear black on Friday. 】

9. Pay only for your best content

You may write reports every two weeks, monthly or quarterly to find out what resonates with your audience through page views, shares, comments, and other engagement metrics. With all this knowledge, you should use this data to determine the focus of your marketing budget.At the best Put more money into the content ， to get more exposure.

Pictured: Say no to the promotion of junk content. I don't sell every tweet, but when I do, their participation increases by 15%. 】

It may seem common sense, but it's easier than you think to let the content about rock stars fade away and dust the corners. Stop doing this and go and give your superstar performers a second life by running Facebook ads. If Evergreen content performs well when it was originally released, it will still resonate with more viewers. (This is especially useful for content that doesn't rank well in organic searches.) )

10. Use emojis in Facebook marketing

In May 2015, Mark Irvine, WordStream's beloved data scientist, discovered thatAds that use emojis get far more hits No.EmojiAdvertising. Unfortunately, Google quickly learned that emojis were no longer allowed in AdWords ad text.

According to AdWeek ，92% of online users use emojisFrequent users say emojis express their feelings more accurately than text. Emojis are a bit like dogs and babies. The purpose of this example is to add personality and emotion to your text by using emojis in your Facebook marketing posts.