"How do I design e-commerce ads that appeal to readers?" It's critical to learn this method."
This article by a sudden understanding of the original, if like this article, please pay attention to and like, there are questions welcome message discussion.
With the development of new media, there is also more demand for art design. A few days ago a friend told me that he used the online drawing software to make an e-commerce poster of Mid-Autumn mooncakes, but he himself was not satisfied.
Although this friend is a design white, but also a more experienced self-media operator. For new media operators who are not very good at design,It doesn't matter if you don't design, but learn to look at design. Because only by understanding the problems in the design can we understand why the product is not popular with the audience.
For e-commerce posters, first of all, the layout should be arranged.Ensure that the product information you want to express is logically passed on to the reader.Take a look at the following two Mid-Autumn mooncake e-commerce ads, which one do you prefer psychologically?
From the layout of the ad,The first design looks more organized in layout, which makes it easier for our eyes to receive and understand the advertising information inside.Where the overall layout is arranged in right alignment, the text is listed from top to bottom and the gold that contrasts strongly with the crimken background is selected to stand out.
In life we will see all kinds of new media design ads, some of which will be instantly attracted to click in to watch or even pay for. But some designs are hard to evoke the desire to read.This has a lot to do with the logic of the overall design layout.
How can we make a structured layout that gives readers a clearer understanding of the product information?Today, however, we mainly introduce a reasonable layout of the layout of the layout of the layout of the layout of the layout of the layout of the layout, it can give us more control.
New media art design needs to pay more attention to layout,There are main reasons for enhancing visual effects and including rich elements.
Nowadays all kinds of e-commerce are emerging, while making e-commerce posters,In fact, the physical products in a virtual way to present to the reader, so the picture not only to be true but also to strengthen the temptation.American scientists have conducted a set of experiments on user psychology, allowing subjects to choose to buy some candy.
The first group of subjects could only see the product description of candy, the second group of subjects could only see pictures of candy, and the third group saw real candy.The results showed that the subjects were more willing to buy candy when they saw it in kind.
Which means that if we only use product posters to attract buyers,Need to attach more attractive pictures to the product poster, the overall layout should also have a strong visual guidance.
In addition, e-commerce posters often contain a variety of complex elements. For example, the front-page creator's column poster, the author's photo, knowledge qualification elements, text introduction, pattern elements, etc. are all must appear on the poster.Without the necessary information, it is difficult for the reader to learn more about it.
We sometimes receive promotional leaflets from merchants on the street, and if it's not the product we need, we usually throw it away with both eyes. In order to be able to list the product information clearly, some flyers will be designed to be more crowded,This is actually a design layout problem.
E-commerce posters that really catch the eye are usually designed to contain rich information with strong visual effects.In this regard, some film posters have been put in place. For example, the picture below shows Chen Kaige's director's work, "Dao Shi down the hill."
The poster doesn't use the star's highly discerned elements to snr.Use only one contrasting background map plus simple text elements to complete the overall layout.It also contains a lot of information elements, such as cast, production company and production team and so on. Have been well integrated into the layout layout by the designer.
When we design e-commerce posters, we sometimes have a difficult situation. For example, selected several products of the United States, are reluctant to give up, simply all arranged in the poster.So when the design is complete, the layout looks confusing.
In this case, we should start from the big picture,Consider what was the original intention of designing e-commerce posters? Is it to show more product information, or is it to make posters more popular?
The new media design version faces Qifa,Pay attention to the search for logical overall structure in complex and diverse design elements.It's like we use a round gauge, and when we don't use a round gauge, it's hard to draw a symmetrical, well-regulated circle. With the aid of a round fulcum, everyone can easily draw the perfect circle.
For new media design interfaces, there is usually no fixed design law to look for when faced with a wide variety of elements.It's not like we do PPT can use some fixed pattern templates. We need to find a more engaging design based on the characteristics of the product.
The version faces qifa like the fulcum of a round rule,Can help us more effectively organization of those complex and diverse design elements.For example, the following image of this Korean ramen poster, which contains a variety of complex pictures and text elements. There are five sets of product pictures, as well as some decorative elements.
We can see that although the elements in the poster are more diverse, but the overall layout is still simple and generous, there is no sense of clutter. In fact, this has a lot to do with its use of the version to face Qifa.
First, the layout as a whole adopts a left-aligned layout, which serves as the center line of the first overall layout, and the design elements (including the main font and the main drawing ramen) are basically based on it. Second, under the principle of left alignment of the overall layout,The designer also arranged for the second largest picture design element, the bowl of soup noodles in the lower right corner, to achieve visual unity with the left alignment.
In order to make the soup noodles better with the top left corner of the mix to achieve a visual balance, the soup noodles to be added white flowers and mats to the soup noodles with the white elements of the mixed noodles echo.This is in fact in the overall left-aligned layout under the search for design changes, but also in the change of the unified approach.
Japanese design guru Harakuhara has said that because the media is constantly changing, the advertising (design) approach must be expanded to play its full role. But ideas still have to be intuitive, and that's why the process of interpretation must be logical. Therefore, the designer's expression should be strict logic.
When we design new media types, we organize the rich design elements of different products in the face of the complex and changing characteristics of our products and the different aesthetic needs of our audiences at all levels.This requires a greater focus on the logic of element presentation.
In view of the complexity and variety of elements of new media design, in order to meet the strict logic of design,We need to find a basic centerline for the layout as a design framework.
For example, in the layout design of the Korean ramen above, we can see the red lines of the main text and pictures aligned to the left, the blue lines of the secondary text and pictures, and the yellow lines of the picture elements that are aligned with each other not beyond their respective fields.Although we don't have to regulate the design strictly according to such alignment lines, it is best to use alignment lines for rough areas between elements.
In addition, when we saw the design of some e-commerce posters,You can also visually draw a line between elements to exercise your eye power to judge the layout of your design.Usually, if the design elements of the main area do not have a general alignment line to specification, the layout of the design will be more cluttered.
In the face of the complex nature of design elements, it is best not to design layout changes to highlight the effect of elements, but first select the most important set of elements in accordance with the left alignment, right alignment or center alignment method, to the layout design of the overall framework.
On the basis of the overall frame, the effect of the various elements in the design page is enriched according to the design frame. This is like we write an article, usually first to write an outline is a reason, with the outline there is the basic framework of the article.This will ensure that the scope of the outline is carefully described, and not to run the question.
When we listen to music, we hear regular beautiful rhythm will have the impulse to beat, in fact, in the face of Qifa, the most critical point of use is to grasp the rhythm.The distance between each design element, including the primary and secondary elements, is how far apart to maintain consistency in the design rhythm. This is all we need to observe and consider.
For example, the traditional Chinese style, pay attention to stable and coordinated rhythm. And the Western style of lively can break some fixed patterns regularly, in the law to seek a sense of activity.It is important to note, however, that all design rhythms are carried out within an organized overall framework, seeking organized change.
Version facing Qifa needs to find the most prominent product features in the complex material of the main elements, in the layout using a line-line method of reasonable typography, in the process to seek changes between elements, strengthen the unity and consistency of the design.Only when the design pay attention to strict logic, the reader's eyes can be more logical.
That's all you read today, have you Got arrived about the way the version is faced?This article by a sudden understanding of the original, if like this article, please pay attention to and like, there are questions welcome message discussion.
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