Author," List Ghost Source, Advertising Common Sense (ID:adernous)This week Durex, Turn, JD.com, Paradise Umbrella, Overlord, Taobao Life, Tmall Supermarket, Lexus, BeautyAnd other brand news on the list, some of the material from Weibo, Baidu, pods, plum network,Socialbeta, Madison。

How can there be less old driver Durex in the seven-night ad? It's just that this year Durex didn't drive, but let the couple have a meal together. Feel the text, XiaoDu this time has no quiet connotation? Your product, your fine product.

Tonight.

They had dinner together

He.

But first she took a step

Let him slow down

And she, feel synchronized

Durex delay series

Using dinner to borrow is really very clever, the visual atmosphere is created very good, the language of the hint is also happy not to masturbate, many seven-night ads are either caught in the excessive sweetness of the love style, or is the straight male perspective of the explicit expression of uncomfortable, Durex this advertisement is different, even if you get less than the connotation, from the presentation of the film alone, is also pleasing.

People who understand will naturally understand, people who do not understand, look at a lively ah.

Look hungry, take out your cell phone and order a spicy hot takeaway

Second-hand trading platform turned out of the series of ads "it's better to go around", painting soft Meng voice-over sweet, so cute Oh! No, how did I smell a smell of gunpowder in it? Isn't it really a covert challenge to idle fish hahaha?

Three days of fishing

It's better to go around

Touch the fish in the murky water

It's better to go around

Wait for the salty fish to turn over

It's better to go around

Especially the next two, running full of sweat also want to shake off the salty fish behind, and turn away after the salty fish thrown to the ground, ah, this, there is Burger King battle McDonald's inside taste.

I'm tired of salty fish

It's better to go around

Idle is also idle

It's better to go around

Ali's idle fish should be the most used second-hand trading platform, Taobao one-click resold very convenient, if it is the same for idle trading, turn around and have no advantage. So the brand claims to be "another second-hand trading platform", in the advertisement also stressed that "there is an official inspection machine, more understanding of second-hand mobile phones", take the different routes, open up market segments.

As far as my personal experience is, second-hand books are done very well, more convenient than buying second-hand books on idle fish. Although not completely rigid, but specializing in sub-scenarios, but also can attract consumers with specialized needs.

Want to see idle fish and turn thettle, move the small bench

Pear Vortex APP jointly launched the advertising film "Scores", dedicated to all high candidates, to all those who have passed the college entrance examination. The film uses numbers to string up the student days bit by bit, reminiscent of everyone's memories.

Some numbers, even after a long time, you will always remember.

Some numbers, out of the school gate, may be difficult to touch again.

The college entrance examination score is the origin, the starting point, the turning point, it brings the influence, longer than imagined. But scores are not the only criterion that defines us, a truly wonderful life, and many more.

With this piece, the brand wants to call on users to go to pear vortex APP together to define the university, together define their own digital story, put in the university before the start of this time node, quite a scene.

I miss the age when the school network was popular

"Summer" these two words always seem to carry the memory of youth, in summer, there are always feelings of many possibilities.

Beauty's exclusive title is the 2020 Bean Petal Summer Photo Contest with the theme of "Capturing the Beautiful Summer Moment", and although summer is over, the memories that remain in the photos will not be forgotten.

Green Wave

Author: Qing Jane

"The waves are not necessarily in the sea,

Can also be in the summer of memory. "

Watermelon Kids

Author: Vicheng Chaos Horse

"Cut the summer in half,

Half watermelon, half childish. "

Summer Party

Author: Red Bean

"The fireworks flashed, and the joy lit.

The summer party began. "

Summer in Iceland

Author: Jia Wei and Yu Tianxuan

"It's been a summer of 10 degrees Celsius in sweaters,

Iceland's beauty, contradictions and flamboyence. "

Summer Hong

Author: Ye Paper Jun

"Meet the rainbow of summer,

Just take it and send it to your heart,

I wish him all the best. "

Courtyard

Author: Vicheng Chaos Horse

"Grandma's yard is a summer treasure trove,

There's sunshine, there's tree shadow,

There are chickens, there are memories. "

Summer Rain

Photograph: Lion White

"Summer rain has a super power,

Can turn the whole city upside down. "

Summerland

Photograph: Peng Fish Feast

"The joy of being a kid is simple,

Where are the water flowers,

Where is the paradise. "

From summer posters to the named Pod Summer Photo Contest, Mei has made a unified and deep impression on consumers by linking herself to summer imagery. Summer passed and will come back, those scattered with the taste of summer beautiful memories, will also be repeated by consumers.

Summer has passed, I left a pair of panda hands in two colors

Didn't expect the overlord also went to the funny ad's no return road.

Recently, in cooperation with the hair-stripping brand Marbella launched an advertisement, the film overlord and Marbella incarnated in charge of the god of human hair, a responsible hair, a responsible hair-stripping, towards nine to five order, just like the official spitting groove, there is a divine life is simple and boring.

But one day they quarreled, why? Because the overlord suddenly began to improve the efficiency of work, the raw power into Chinese medicine, so the human hair began to grow crazy.

Just like your colleagues who work overtime, he's working on his bed and forget, leading you to receive 996 reports that Marbella is half-dead and even starts to shed her hair.

Marbella thought, no, I'm not good you're not too good, so the introduction of a shaving knife, vowing to fight with the overlord a fish dead net broken. Maybe this is why some people are bald, some people have too much hair to want it, alas, the fairy fights, the hair suffers.

But it wasn't a long-term solution, and in the end, they decided to return the hair to humans, so the overlord shampoo and Marbella hair cream appeared!

Story brain hole is very big, a just nonsense look super funny, the best laugh is the middle from time to time jump out to explain the plot of the director and screenwriter, director you play a lot of acting skills and good rotten Oh, and the accent seems to be a full egg.

The screenwriter really couldn't find the lens

The overlord has become a B-station ghost animal material since "Duang Duang Duang", although the popularity has come up, but everyone's attention has also been taken away. This new ad, co-ed with Marbella, brings product efficacy into the story and leaves a good impression on consumers.

Judging from my hair, Marbella should have defeated the overlord

JK uniform this year suddenly in the domestic fire, there are eating melon netizens found that this familiar plaid, is not the paradise umbrella?

Paradise umbrella is also quite leathery, Weibo replied that we have developed, you wait patiently Oh. Flag, which was established in April, didn't expect it to come true.

And LeYu out of four joint names, "moon to see flowers", "stars fall autumnyu", "autumn night fluorine" and "the sea of green", listen to the name of the girl's heart full.

More and more brands began to attach importance to fan opinions and the fan brain hole to achieve, in the harvest topic at the same time can harvest a wave of passers-by, such as this time the paradise umbrella joint name, as well as the recent m beans and quiet cooperation.

As an old brand, paradise umbrella plaid although classic, but in the eyes of the younger group is easy to fall into the "boring" impression, it and youthful vitality of the JK uniform, so that the brand as a whole much younger. Not only to meet the wishes of fans, but also to change the brand image, two in one go.

The biggest highlight of hard-core JK is the leggings

Taobao Life recently signed the first spokesman Zhang Yixing, combined with Taobao Life's product attributes, created a series of micro-movies "1/7 Life", from the seven different dimensions of life: freedom, love, beauty, hope, dreams, youth, wisdom, to explore the multi-dimensional world of life more possibilities.

In the world set in the first episode, a hundred years ago the winged man was free to fly, everyone regarded freedom as a belief, and a hundred years later the winged man became a different kind and was hunted down by people.

Zhang Yixing played the wing man in order to survive, asked Mr. to help himself to remove the wings, but Mr. saw his inner desire to fly, and finally helped him to reach the heresy world called the cloud.

At the end of the film, with "is the pursuit of a world of freedom, or freedom in countless worlds" this question, encourage users to choose a variety of life, echoing Taobao life "tens of millions of virtual images, thousands of life possibilities."

Taobao life is the first to be relished by everyone, is one of the very heart-felt "achievement" function, click to see their registration Taobao time and the total amount of consumption. Although you can play the dress-up game, but the whole is not very attractive.

Invite more stars into the station, stars to Taobao life virtual image appeared, fans can not only play on their own, but also interact with the stars, really feel the "virtual life" of happiness.

And "1/7 life" this film, but also the game world map expansion, with the background, world view, ethnicity, story conflict, so that users more realistic, although virtual, but enough to call it "life."

Click to watch the video

The whole film is full of sci-fi feeling, agent meaning class to me the most impressive is zhou winter rain RIO cocktail ads, very slight mood, did not expect this sci-fi sense is also presented so well, worth a look.

Taobao life, is the history of wallet Jun's blood and tears

Huawei bracelet out of a dynamic advertising, lens switching smooth, with a very rhythmic background music, people can not help but want to jump up.

Click to watch the video

And the same is the display product selling point, HUAWEIMATEBOOK new product advertising is a soft route.

The snail entered the ice rink and couldn't stop at all, then pulled the camera out and found what turned out to be the computer's touchpad, showing the sensitive silkyness of the touchpad.

Seven-star ladybugs seem to be playing trampoline, the back and so on the lens pulled away, the original seven-star ladybugs put the computer up to play in the air, highlighting the lightness of the notebook.

Selling point advertising, it is easy to get into the awkward situation of boasting, but Huawei according to the characteristics of the product to create a different atmosphere, a dynamic, an interesting, not only shows the product function, but also let consumers easily accept, very good.

The snail looks fat and beautiful

The use of boxes to promote, there are many brands have done, recently Tmall supermarket also launched a "city-wide express box for one person confession" activities, but also quite interesting.

As long as august 21 to August 23, with the topic of direct tweeting, and leave a confession to ta, by August 25th, seven nights, Tmall supermarket will pick out the network's most moving confession to put it on the express box, in the next month, Tmall supermarket sent to the country's 10 million express boxes, will be for that person to make a confession.

Seize the time point of the seven nights, take advantage of their own logistics advantages, launch this highly engaged activities, for Tmall supermarket attracted a lot of attention. Many of them also took to Weibo to express their gratitude to the medical staff in Wuhan, so that the topic has more positive energy.

Be sure to take a good look at the courier box next time you receive the courier

There are some friends around feel that driving is a troublesome thing, test driver's license trouble, traffic jam trouble, maintenance trouble, careless is more trouble, it is better to take a bus.

So, what does the car mean to us? What is the true meaning of a car? Lexus invited young director Zhang Dalei to talk about how to interpret a car's driving texture in film language.

Click to watch the video

It's like feeling the concept of "wind" when you're a kid, the wind is invisible and unwieldy, but from the swinging branches, the rolling leaves and the cool comfort of our faces, we know that the wind is coming. The car feels the same way.

Summer.in the afternoon chirping

It's quietyou can hear mePull the light of the door

The sun was shining white on the ground

When driving out of the parking lot

The snoozing wildcat swept its tail

Feel a song that belongs only to you

Gently hum the next sentence with the stereo

With the idea of acceleration in my heart,

The road began to stretch far under the wheels

In director Zhang Dalei's mind, "those who can not write in the sales manual of the moment, is the most cherished feeling."

What a car really means, everyone feels differently. Lexus does not have to find an answer, but to give the choice to consumers, to feel, to experience, to decide.

There is actually Mr. Li Xuejian in the film

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