What's the difference between Google SEM keyword ads and SEO's natural ranking? Which one is good? How much?

How site traffic gets there.

Many business owners who have just started to do foreign trade promotion,

May have heard of Google's search engine SEO or SEM,

But I don't quite understand the difference.

WP Garden in the construction of WordPress marketing B2B and retail B2C website for domestic high-quality foreign trade enterprise factory owners,

Customers often encounter the following questions:

How's Google SEM? What is Google SEO? Which of Google's SEMs and SEO works? Is there traffic that can lead to an inquiry? How long does SEO work? Isn't SEM advertising expensive?

WP Garden will comb through and answer the basic questions common to all foreign trade companies in SEO and SEM in this article.

Take small notes and start class!

How site traffic gets there.

If you set up a foreign trade marketing website,

Happily edit the product, add good company information,

Do a good job of the site's domain name DNS resolution.

After spending a lot of effort to bring the website online,

I was looking forward to thinking that there would be customers who would come to the door on their own initiative.

But after waiting a few months, I found that the site didn't have any traffic at all!

Not to mention overseas clients submitting inquiries on the website.

Are the above scenarios familiar? Every day happens to many foreign trade business owners, big and small.

99% of people understand the need to be a website to start a foreign trade business,
But only those 1% know how to get traffic.

WP Garden has many years of experience in foreign trade marketing promotion, we use WordPress program to help customers build high-quality foreign trade marketing sites, and enhance the site on Google's SEO natural ranking.

In the process, we've come up with two of the most common ways to get search engine traffic:

SEM keyword ads (green section): quick results, high costs, high risk.
SEO natural ranking increase (blue part): slow results, low cost, low risk.

To put it simply,
SEM is to spend money to buy traffic, who has money who can seize the market.

SEO is brand building, with a variety of carefully planned documents, pictures, videos and other ways to help customers slowly and steadily build international brand awareness.

Google SEM keyword ads.

In.Baidu Encyclodedi.Above, the explanation for SEM is as follows:

Search engine marketing: Search Engine Marketing, which we usually refer to as "SEM". Simply put, search engine marketing is based on search engine platform network marketing, the use of people's dependence on search engines and usage habits, when people retrieve information to the target users. The basic idea of search engine marketing is to let users find information and click to enter the web page to learn more about the information they need. Enterprises through the search engine pay promotion, so that users can directly communicate with the company's customer service, understanding, to achieve transactions.

The advantages of SEM search engine marketing.

A lot of friends who do foreign trade,

When your website is officially launched,

The first thing is to open a Google advertising account,

And run Google keyword ads.

A lot of people do this, and it's very popular.

After all, the keyword rankings that pay for your own products on Google,

You can really get traffic and ranking in a short time!

In general, through years of foreign trade marketing experience,

Our WP Garden found the following benefits of SEM search engine advertising:

Ads work fast.

This is the main reason why many people run Google keyword ads!

Once you run your Google search engine's SEM keyword ads, your site will get a lot of traffic in a short time!

If your ad keywords are well planned,

Plus a well-designed landing page,

Then there will be a high conversion rate!

Some business owners, after running hundreds of dollars in ads,

You can start getting inquiries from overseas customers!

The user is precise.

As an experienced Google advertising planner,

When WP Garden's team helps customers run Google ads,

You can select keywords for your product, country and city of customer origin, delivery time, and more.

If you open an advertising account,

Study the background carefully, do a good job of market research,

will be able to officially run ads,

Get a lot of accurate visitors from Google's website.

Easy to do AB-controlled testing.

any form of marketing campaign,

No one can be 100% sure of any data or traffic effect.

So as a professional marketing team,

WP Gardens has been looking for channels for high ROI ROI return on investment (short results and high customer traffic).

In order to find effective channels for promotion,

We're going to create different ad test groups to compare effects,

Choose a channel with a high return on investment,

Then delete the ad groups with low conversion rates.

By using performance control tests for several different ad groups,

We can find the highest quality promotion channels in a short time.

The disadvantages of SEM paid advertising.

If you had been a few years ago,

Just do a WordPress foreign trade marketing website,

and immediately open a Google advertising account,

Run keyword ads,

You're likely to get good results right away.

Because at that time,
Less peer competition,
Keyword ads are not expensive,
So running Google keyword ads for your site is the main way for many foreign trade people to stream.

But as the market becomes more competitive,

Every year new peers join the ranks of keyword ads.

There are a lot of drawbacks to Google keyword ads.

Let's take a look at some of the common Google SEM drawbacks:

Google ads are expensive.

Back a few years ago, a keyword in the common PPC (PAY PER CLICK pay-per-click) might have a few cents at a click,

Spend tens of yuan a day to get a lot of traffic.

But not now.

There are a lot of foreign trade business owners to reflect to us,

Google keywords cost more and more per click,

Even dozens of clicks at a time!

This is what we help a customer do google keyword ads backstage,

As you can see,

Price per click varies from nearly 20-40 RMB:

If you want your site to get 100 visitors a day,

You will need to spend 40x100 x 4000 RMB per day!

But our WP garden by constantly optimizing the SEO case,

Help customers' website daily traffic stable at 200-300IP, saving a lot of advertising costs.

Specific how to do Google SEO optimization,

We'll take a slow look at it in a later article.

There is no traffic left.

Another notable drawback of Google SEM keyword ads is that

You spend money, you have traffic, you don't spend money, you don't have traffic!

This creates a more embarrassing situation,

In case you forget to top up your Google ad account one day,

There's no traffic or inquiry right away!

So the SEO method we'll cover later,

so that without spending money,

Still get a steady stream of traffic.

The premise is that your website doesn't drop!

Using siteground overseas servers, more can ensure that the site long-term online do not collapse.

Customer loyalty is not enough.

SEMs are able to attract large numbers of visitors in a short period of time.

It's because Google put your site at the top of the list.

Potential buyers are more likely to click on top results when searching for certain keywords.

So if you don't run ads,

If the customer can't find you, they won't continue to make inquiries with your business.

Only through long-term brand building,

Build international brand awareness,

To be able to let customers take the initiative to find you without spending money.

Unfortunately, the process is very long and requires a lot of effort.

Limited customer coverage.

There is no limit to the number of Google keyword ads that can be set.

But a lot of friends who aren't familiar with Google keyword backstage operations and ad planning,

When you turn on Google keyword ad promotion,

Often only a few dozen keywords are set.

WP Garden's Google Keywords Planning Team,
There are also some Google long-tailed keyword mining tools.，
Dig a lot of high-quality keywords for our partners.

Even so,

After all, the number of keywords available through ads is limited.

There are not many potential customers that can be reached.

Compared to SEO's ability to slowly optimize and mine new long tail keywords,

Wide coverage, precise target customers.

Many keywords may not have thought of their value as foreign trade business owners.

What is Google SEO's natural ranking.

Baidu Encycloused Explanation.SEO (Search Engine Optimization): Translated as Search Engine Optimization. It's a way to use search engine rules to improve your site's natural ranking within the search engine. The goal is to give it a leading position in the industry and gain brand revenue. It's largely a business practice by website operators to move themselves or their companies forward.

Benefits of SEO search engine optimization.

Not all friends who do foreign trade can immediately come up with tens of thousands of dollars to do Google keyword ads.

Some foreign trade practitioners have actually opened Alibaba, Express or Amazon and other third-party platforms, the site for them is not the only access channel, nor is it in a hurry to immediately get traffic and orders through the new site, but also hope that the site can still slowly get traffic.

Foreign trade companies or factory owners that pay such attention to long-term investment,

It is appropriate to use SEO to carry out slow and stable brand building.

Here WP Garden lists some common SEO optimizations for you:

SEO traffic is stable and rising.

After Google's search engine optimization, up-front traffic is very slow, but the more traffic you have in the late stages.

Not like SEM ad serving, it can steadily get accurate traffic after a few years, even if you don't advertise.

Of course, you have to make sure your website doesn't drop or open frequently.

Our company uses WordPress programs, genuine themes, and plug-ins.

Combined with siteground overseas high-speed servers,

Can ensure that your foreign trade marketing site long-term stability online.

This is our help customers optimize SEO's foreign trade marketing-oriented website, within 3 days to obtain the back office record of the inquiry.

So, yes.

After ensuring a stable access to the site,

Through Google SEO optimization can bring you a steady stream of foreign customer orders.

There is no additional charge for traffic increases.

and Google's SEM paid ads "how much does it cost,

How much traffic" pattern is different,

Traffic from SEO optimization,

No additional charges for this traffic!

In the long run,

Traffic will increase slowly.

As long as at the beginning of the construction of the website,

Do a good job of SEO deployment and regularly check and optimize the content of the website,

You can slowly increase your daily website traffic visitors in a few months.

This is where one of our sites has seen traffic increases over the past few months:

As you can see,

Over the past 12 months,

Traffic is steadily increasing.

In the process,

Customers have also reaped a lot of inquiries and hundreds of thousands of deals:

So do a good job of Google's SEO optimization,

the effect that can be achieved,

In the long run, it's no less than SEM paid advertising.

SEO gives customers more trust.

When foreigners use Google to query for information,

Often it's also ability to figure out which ads,

Which results are natural rankings.

Because foreign Internet users rely heavily on Google,

So they know that the results of advertising tend to have a strong commercial purpose,

The result of the natural ranking is an authoritative ranking recommended by Google's complex algorithms.

As you can see, our WP garden is made for our customers.Hardness meter wholesaler city., in the natural ranking section to get the first place good results!

This is our cooperation with the factory customers themselves excellent quality, plus us.Skilled SEO optimization technology.The result of working with each other.

Potential foreign buyers,

will be more trusted in Google's natural ranking recommended merchants,

Because Google is a 'no evil' company, so the recommended site is also more reliable, easy to gain the trust of potential customers.

There is no upper limit for SEO keywords.

This advantage compares to the limited number of keywords in the SEM.

It's really attractive.

An SEO-optimized website,

as the content accumulates,

Slowly improve the ranking of many unexpected long-tailed keywords.

Let's give an example to explain this situation.

ALPPM is a special wholesale plastic box e-commerce platform, we started with the main keyword is clear PVC box, this is a packaging industry is a more popular and very competitive keyword.

Later, after looking at the data in the background, we found that the plastic box of the wig was more marketable, so we got a higher ranking on Google through a previous article on the website about the wig packaging box:

As a result, SEO brought us some inquiries from real overseas customers to purchase wig boxes wig boxes:

That's the power of SEO!

You never know.

Which SEO-optimized page will help you bring customers!

SEO costs are low.

Compared to spending tens of thousands of dollars a month on Google keyword ads,

The cost of doing a good job of SEO on a website is not that high,

A year may also be tens of thousands of pieces can be optimized for good results,

And the input products are more secure, the data is clear.

A lot of people are running Google keyword ads after SEM,

Confused and burned tens of thousands of dollars,

I don't know where the effect is, the money is gone.

The disadvantages of Google SEO.

Of course

We can't use SEO as a life-saving straw, think that doing SEO well can solve all the problems.

In fact, Google SEO is indeed a very powerful weapon,

But not many people know how to optimize SEO or have the patience to do a good job of SEO.

WP Garden is building overseas marketing websites for many foreign trade companies.

Discover these customers before the old site,

There are often serious SEO problems.

After questioning, it is not that these customers do not understand the benefits and importance of SEO, and.They simply don't know how to start optimizing the site's SEO.

Here we sort out some of the problems and annoyances that we often encounter in optimizing SEO.

SEO optimization is difficult.

Google's paid advertising SEM is not the same, many people even want to optimize their website SEO, do not understand where to start.

Based on this one-and-a-half-know mentality, many foreign trade business owners are fooled by technology companies,

Some traffic and ranking effects are guaranteed, but in the end it turned out that there was no inquiry about the money spent.

A lot of effort and cost is involved.

Although in the long run, doing a good job of the site SEO is indeed cheaper than simply running ads, but this does not mean that optimizing the site SEO is cheap or free. To optimize a site's SEO ranking, you often need to pay attention to the following:

Technical aspects: have good website code and servers.
Design: beautiful website style, attract customers.
Paper: high-quality product description and soft writing.
Data operations: Mining keywords and analyzing website traffic data.

A small trading company or factory,

There is no money to hire people who are proficient in all areas of the rise.

Many foreign trade companies, may not even do the first step: the website often can not open.

Based on this,

WP Garden provides customers with a one-stop Google SEO optimization service solution.

Can help customers with the lowest cost input,

Enjoy the most talent services,

Get the best SEO ranking results.

SEO rankings are slow to work.

That's almost the main reason everyone doesn't do Google SEO.

Now most people tend to be quick to make a profit,

Think that today did a good job of a website, tomorrow can immediately get a lot of customer inquiries.

Unfortunately, this is unrealistic.

Google won't give a new site the top ranking for no reason.
Google will be worried about whether the website you just launched is authoritative enough, illegal, or just a spam site that cheats traffic.
After a few months of assessment, Google will slowly improve your site ranking and weight.

But a lot of business owners,

I hope to get a high ranking in a short time.

In this case,

We recommend that customers Google SEM advertising combined with Google SEO optimization to do together, complement each other.

However, not all new sites will take months to get traffic.

One of our WP gardens self-employed.Medical device exporter market platform.，

Less than a month after it was online, customers began to reap the rewards of inquiries submitted on the site: