Facebook Ads Million Marketing Cheats. Must-see dry goods!
If you're actually running Facebook ads, here's a look at some of the frequently asked questions about Facebook ads that might help you.
About this article, you can also put this article's question and answer, collect, as your company's new training materials.
Q: What is FB's charging mechanism?
A：Most advertising targets are charged by CPM and .CPC, a small number of advertising targets can be charged by CPS or CPA (video 10 seconds view).
Q: Will paid choices also affect ad performance?
A：No, your selection does not affect the average cost of a single optimization event.
However, when running at a constant speed, it may affect the budget usage rate adjustment for your ads.
If you choose to pay for events that occur more frequently, such as impressions, budget usage rate adjustments are usually smoother.
Choose to pay per impression so you can spend your budget evenly and get the best results.
Paying for less frequent events, such as app installs, may affect budget usage rate adjustments for ad serving.
Here's why:When you choose to run at a constant speed, your ads run evenly throughout your campaign' run, spending your budget evenly.
The even distribution of the budget is directly related to the time and mode of expenditure of the budget.
If you choose to have more frequent events (for example, impressions), you'll be charged more frequently ("more balanced") and a smaller amount. If you choose to have a less frequent event, you will be charged less frequently and the amount will be higher.
When the frequency of events is uncontrolled and significantly reduced, it is difficult to spend the budget in a balanced balance.
Minimum Fee Bid:When you select this strategy, Facebook will bid for the best possible single optimization event fee, get optimized events for your ad group, and spend a full budget at the end of the day or at the end of your ad group (or campaign) scheduling.
You can also set a Bid Cap, which determines the maximum bid amount we can use to bid.
Target Fee Bid:When you choose this strategy, Facebook will keep the average cost of a single optimization event as close as possible to the target cost you set while getting optimization events for you. This policy applies only to campaigns that target lead development, app installs, conversions, or catalog promotions.
Q: Why does advertising sometimes work when you budget?
A：Advertising plus budget is not recommended to add too much at once, according to the data of the day, can be divided into multiple budget increases to prevent advertising collapse.
For example, in a fixed-coverage population, you have only 1,000 precise people, and you want to increase your sales by adding a budget, suddenly increasing from 100 to 1000.
That FB in order to spend all your money, you will go to grab new people, that part of the new crowd is not necessarily your precise audience, which will lead to your optimization direction, and eventually lead to the collapse of advertising.
Therefore, it is recommended to copy the group.
Copying ad groups, specific methods, suggests that you can read this article.How do I find a target audience within a Facebook ad? 》
Q：How many times do you add a budget that day, and how much is appropriate?
Go to "Discovery" - "Take a look" browse "Friends are watching"
sent to have a look.