Jeff Sauer.

Compile the small two.

What is your purpose in advertising Google? Attract new customers, right? Make a profit by turning online searchers into potential customers and turning them into customers.

Here's good news and bad news.

On average, every dollar spent on Google Ads brings $2.55 to advertisers. You might think, "All I have to do is put a lot of money into Google advertising and you'll get a 155% return on investment." "

The bad news is - it's not easy.

The vast majority of advertisers are either losing money on Google or are just breaking even.

And seasoned advertisers have mastered the way to generate profits on Google Ads and increase their return on investment on Google by five to 10 times.

So what can we learn from the skills used by these professionals?

Before you run ads on Google, focus on the following product and business questions, and get your own answers to understand the purpose, readiness, and potential estimates of Google ads.

• How much revenue does the sale of a product or service generate?

• In the past, has your company been successful in gaining online leads and selling?

• Do you have a sales process for receiving and closing leads?

• Does your competitor run ads on Google?

• Do you have recommendations and comments to attract potential users of the site?

• What is the lifetime value of your average customer? Will they buy your product over and over again?

• Do you charge your customers a recurring fee? Or are new customers almost all one-off sales?

After reading the question, the answer in the heart is almost.

Next, we'll work together to break down the better Google Ads management process and find the most critical part of it. In other words, what you should focus on is good for your return on investment.

Optimize the keyword list.

The first step is to review the report of the search term sit on the search terms that generated the ad clicks.

Make simple "keep, remove, merge" data to help dramatically improve the performance of your ad group.

What are the keywords that should be retained?

The better-effect keywords we certainly don't want to throw away. Therefore, keep keywords and match types that generate low-cost clicks and conversions.

A tip: Keep it and don't change anything.

What keywords should be cleared?

There is no doubt that those are wasted budgets. If you see searches in your search terms report that cause unrelated ad clicks, use negative keywords to block them.

A tip:Kill is added as a negative keyword.

What should be merged?

If the search terms report shows that you can bring relevant clicks.(and conversion)keywords, add them to your ad group. You can even divide these new keywords into separate ad groups to proactively target these search terms to see highlighted results.

A tip:Merge - Add new keywords to your ad group.

This can be done every day until there are no spam queries in the report. It can take two weeks to a month to optimize the keyword list for new campaigns.

Once there are few unrelated ad clicks in our search terms report, you can reduce weekly keyword maintenance.

Ad tests and additional information.

When you run ads, you always test multiple ads to find out which one will work best.

Write an ad copy.

Read Google's ad guide before you start writing your ad copy. In addition, you can study the advertising copy strategy that a competitor has already served.

One of the most common and important rules in this section is that it is as relevant as possible to the target keyword. For example, include keywords in one of the titles and/or ad descriptions.

The display URL and target pages also include the target keywords as much as possible. This combination of correlations often improves quality scores and ad ratings.

Write an ad in the ad editor.

You can use Ads Editor to write ads to quickly create multiple variations of your ads.

As long as the initial ad is placed, all that's left to do is copy it. You can then adjust the copy to create a completely new ad variant.

The extension.

Use ad extensions to increase the presentation rate of text ads and place more click-to-click CTAs in your ads.

More importantly, ad extensions.(Format)Have an impact on your ad ratings. That's the advantage! Google encourages them.(Helps increase clicks)

Create additional information in the ad editor.

It is recommended that each ad group use at least one additional information. Of course, you are also encouraged to test extensions as much as possible.

Ad carousel.

Want to test to find the best-performing ad copy? Learn this technique:

It is recommended that you turn off the automatic optimization settings for new ads. With this adjustment, you can average your carousel ads until you collect enough data to see which one works best.

View conversions.

Results are often the most important, visually reflecting how effective they are. But the most overlooked step happens to be conversion tracking.

Conversions can be leads, sales, or even user sourcing of marketing material.

Most advertisers track conversions by adding code to their sites. In fact, in addition to the methods described earlier, you can also track conversions by importing them from your Google Analytics account.

Conversion tracking is so important because it allows us to figure out what turns searchers into customers.

From an ad perspective, you know which keywords, ad variations, and extensions work best. Then take advantage of these bids to improve your premium keyword and ad mix.

In addition, conversion tracking can help fix all vulnerabilities in the Google Ads channel in a data-driven approach.

Adjust the positioning.

Are you attracting the right audience? This is the question we have to answer when evaluating positioning.

Here are some options within Google Ads that can be used to improve audience targeting:

Location.Position the person you search for on Google.

Language.You can focus on the language that the searcher uses on Google.

Time --You can set your ads to show at specific times of the day. But it's usually ruled out late at night and early morning, because... We all know that after midnight there is no chance that nothing will happen.

Of course, the main thing is that closing ads all night can help us set aside budgets for prime-time hours in the market.

Audience.

Remarketing.You can use remarketing lists to target customers who have already visited the site.

Customer match.If you reach a minimum spending threshold for Google Ads, you can upload a list of customers to Google Ads and have Google target those people, or ban them from seeing their ads.

Similar.Use Similar Audiences to tell Google to show ads to people who are similar to people in remarketing or customer lists.

In addition, Google Analytics can help enhance positioning, such as GA segmentation.

Targeting adjustments can generate significant incremental revenue for advertising. Take the time to check this setting once a week and make some minor adjustments to potentially earn more from the best-performing campaigns.

Manage bids to reduce costs.

Click-through fees may be affected by holidays, seasonality and consumer trends.

And, as discussed above, the cost of clicks will decrease with the quality score.

Launch a campaign for branding outside Of Google.(e.g. TV ads),Will have a positive impact on CPC.(Also considered to be a reduction in COST-per-click)。

These brand campaigns will increase customers' familiarity with their brand. The result of this?

Click-through rates will increase and click-through charges may decrease.

This is an influencer. There are actually a number of factors that can affect click-through costs, and some occasional, but unexplained anomalies.

Strive for the best CPC.

The best way to reduce click costs is to try to manage your bid.

You need to log in to your account every day, manage bids and adjust based on the consumer, industry and Google factors we see.

This wastes a certain amount of labor and time, so you can use tools for automated bid management. But keep an eye out for this:

Do not automate bid management too early.

When you first run your ads on Google, it's recommended that you manually adjust and manage your bids every day.

Once you have reached the best bid per cost-per-click, you can reduce it to once-every-biweekly or weekly bid management, provided you are satisfied with the results.

OK, that's the focus of the Google Ads account management process. Don't worry, one last tip:Please combine the following to eat, the effect is better.

1, 4 keywords "common sense" is the key to influence SEM conversion rate?

2, the budget is limited, the cost is too high, how do you develop a keyword delivery plan?

3、One culture you choose to track Google Ads conversions.

4. You don't understand the Google Ads bid strategy, this article is clear.

Excerpts from this article.

https://www.datadrivenu.com/google-ads-tutorial/#budget, and have been deleted and changed to the original text.

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